So in this context, celebrity endorsement advertisements came into being, and merchants finally gained market recognition.
However, celebrity endorsement products cheat consumers frequently. Many celebrities, driven by huge money temptations and interests, mislead consumers with their conscience, which makes them suffer greatly and makes people feel ashamed.
These people may ruin their reputation and acting career from now on. Therefore, we need to be cautious when choosing endorsements.
When Leslie Cheung was alive, he only endorsed four products in his life. Later, they all became industry leaders and business giants. I have to say that my brother's eye for choosing products is really unique, which is closely related to his rigorous attitude.
The first advertising endorsement was Pepsi. At this time, Coca-Cola appeared on the market. Pepsi-Cola has been in a downturn since it came out, so in order to open the market, they boldly invited Leslie Cheung to speak for it.
With the appeal of Leslie Cheung, Pepsi gained popularity quickly, and now it has become one of the best-selling cokes in China and a monopoly enterprise.
The second is a Konica movie. Although it is now the digital age, it has long been eliminated, but in the 1980s and 1990s, Konica was definitely the overlord, and Konica's films earned a lot of money under the recommendation of Leslie Cheung. In the later years, Konica used her accumulated wealth to transform the medical device market, and her career is still thriving.
The third advertisement is to endorse TOYOU chocolate. At first, this product was not famous and its sales volume was not good. Later, relying on the charm of Leslie Cheung, the sales directly rushed to the top spot, which brought huge profits to the merchants. Once the advertisement appeared at that time, it created an unprecedented record of market sales growth 1000% within three months.
The last advertisement is "Cafe de coral fast food". Perhaps many people in the mainland have never heard of this brand, but in Hong Kong, it is a giant in the fast food industry. However, 60% of Cafe de coral's menu is Chinese food, and the other 40% is exotic fast food.
Leslie Cheung was chosen as the spokesperson of Cafe de coral, and was soon known by many people. After people understood it, it quickly developed into one of the large listed catering groups in Asia because of its business characteristics and service concept.
The four products endorsed by Leslie Cheung all his life have finally become industry leaders, and none of them have overturned. It can be seen that my brother is still cautious when choosing products. Of course, in addition to endorsement to help them quickly improve their popularity, the quality of the product itself is also very good.
Therefore, the star effect is just a stepping stone. If you want to develop in the long run, it is more important to control yourself. Otherwise, I believe Leslie Cheung will not agree to speak for them.
Leslie Cheung is not only a popular artist, but also a responsible spokesman.
What do you think of this?
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