LOGO / VI application background templates (business cards, bags, street signs, etc.)

VI that (VisualIdentity), translated as visual identity, is the CIS system in the most communicative and infectious level.

People perceive external information, 83% is through the visual channel to reach people's minds. In other words, vision is the most important and the most important channel for people to receive external information. The visual identification of corporate image is to transform the non-visual content of CI into static visual identification symbols, which can be used in a variety of application forms to disseminate the most direct information in the widest range of levels.

Scientific design, implementation of favorable visual identity, is the dissemination of business philosophy, the establishment of corporate visibility, shaping the corporate image of the fast and convenient way.

Two, VI application elements of the system design table

1. Hospitality items

Fair, parlor, conference hall furniture, ashtrays, cushions, hospitality dining set, customer stationery. Commodity and Packaging

Commodity packaging design, wrapping paper, boxes, boxes, all kinds of packaging badges, envelopes, sealing, sticking trademarks, tapes, labels and so on.

2. Symbols

Company name signs, building exterior, signboards, outdoor lighting, neon signs, entrance and exit instructions, window displays, movable signs, street signs, monumental buildings, various signs, dealers with all kinds of business signs, signs.

3. Accounts and bills

Orders, bills of lading, bills, commission bills, all kinds of bills, application forms, notification letters, confirmation letters, deeds, checks, receipts and so on.

4. Stationery

Specialized letterheads, notes, envelopes, file paper, document bags, letters of introduction and so on.

5. Clothing

Male and female staff uniforms, uniforms, hats, ties, bow ties, handkerchiefs, tie pins, umbrellas, handbags and other publications

6. Printing

Stocks, annual reports, company lists, surveys, self-managed newspapers and magazines, company resumes, profiles, awards and so on.

7. Mass Communication

Newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, mailed advertisements, etc.

8. SP category

Product manuals, advertising leaflets, exhibition layout, public relations magazines, promotional materials, audio-visual materials, seasonal greeting cards, postcards, and a variety of POP categories.

9. Transportation

Business vehicles, advertising vehicles, trucks, staff commuting vehicles and other appearance recognition.

10. Documents

Badges, armbands, business cards, identification cards, company flags

Three, the basic principles of VI design

VI design is not a mechanical operation of the symbols, but the connotation of MI as a vivid expression. Therefore, VI design should be multi-angle, all-round to reflect the business philosophy of enterprises.

VI design is not the whims of the designers but requires a strong implementability. If the implementation of the implementation of too much trouble, or because of the cost of expensive and affect the implementation, and then the excellent VI will be difficult to implement and become a castle in the air, on paper.

①Principle of unity of style

②Principle of strengthening the visual impact

③Principle of emphasizing humanity

④Principle of enhancing the national personality and respecting national customs

⑤Principle of implementability

⑥Principle of conforming to the laws of aesthetics

⑦Principle of strict management

VI system Thousands of things, therefore, in the implementation of the process over the years, we must pay full attention to the implementation of the discretion of the department or personnel, in strict accordance with the provisions of the VI manual, to ensure that not out of shape.

Four, VI design of the basic procedures

VI design procedures can be roughly divided into the following four stages:

①Preparation stage:

The establishment of VI design team

Understanding the digestion of the MI, to determine the basic form of penetration of the VI

Collection of relevant information, in order to facilitate the comparison of the

VI design preparation The work begins with the establishment of a specialized working group, which is composed of people with different strengths. The number of people is not in and more, in the lean, effective. Generally speaking, should be by the enterprise's senior main person in charge. Because the person than the general management and designers of the enterprise's own situation is more thorough understanding of the macroscopic grasp of the ability to be stronger. Other members of the main specialized industries, to the main body of art staff, to marketing personnel, market researchers as a supplement. If conditions permit, but also invite professionals in aesthetics, psychology and other disciplines to participate in some of the design work.

②Design and development stage

Basic element design

Application element design

VI design team was established, the first to fully understand, digest the business philosophy of the enterprise, the spirit of the MI to eat through, and look for a combination with the VI. This work depends on the VI designers and the full communication between enterprises.

After all the preparatory work is ready, VI design team can enter the specific design stage.

3 Feedback and correction stage

Research and correction feedback

Correction and finalization

In the VI design is basically finalized, but also to teach a wide range of research, in order to through a certain number of different levels of research objects of the information feedback to test the details of the VI design.

4 Preparation of VI manual

Preparation of VI manual is the final stage of VI design.

Fifth, the basic elements of VI design - logo design

Logo is divided into two kinds of corporate logo and product logo.

Enterprise logo

Enterprise logo that is engaged in production and business activities of the entity's logo, product logo that is produced by the enterprise's product logo, also known as trademark.

Characteristics of corporate logos

Unique and distinctive recognition is the primary characteristic of corporate logos.

Symbolism of spiritual connotation is the essential feature of a corporate logo.

Conformity with aesthetic modeling is an important feature of corporate logos.

Extensibility in implementation is an essential feature of corporate logos

The scope of application of logos is extremely wide, so the logo design should take into account the plane, three-dimensional as well as different materials on the expression of the effect. Some of the logo design is beautiful, but the production of complex, expensive, inevitably limiting the application of the logo on a wide range of convenience.

Enterprise logo should have the color of the times

In the logo design process, should take into full account the color of the times, and in the future implementation of the process of random revision according to circumstances.

Principles of logo design

From the point of view of modeling, the logo can be divided into figurative type, abstract type. Abstract and figurative combination of three types.

Figurative logo is based on concrete images (mostly physical graphics), after a variety of modifications, such as simplification, generalization, exaggeration and other design, its advantage lies in the visual expression of figurative features, so that people can see at a glance.

Abstract logo is a point, line, surface, body and other modeling elements designed to become the logo, it breaks through the boundaries of the figurative, in the modeling effect has a greater scope for play, can produce a strong visual stimulus, but easy to understand the uncertainty. Such as Japan's Mitsubishi logo.

Figurative abstract combination type logo is the most common, because it combines the strengths of the two types of figurative and abstract logo design, so that its expression effect is particularly prominent.

Whatever form of logo design should follow the following principles

Logo design should be able to focus on reflecting the business philosophy of the enterprise, highlighting the corporate image.

Logo design should be combined with the characteristics of the enterprise's industry and product features.

Logo design should be consistent with the aesthetic characteristics of the times.

VI basic elements of VI design-standard word design

Standard word design, that is, the name of the enterprise (product), through creative design, the formation of a unique style, outstanding personality combination of the whole.

One of the characteristics of the standard word

Recognition is the overall characteristics of the standard word

Because the standard word represents a specific corporate image, so it must have a unique overall style and distinctive personality characteristics, in order to make it stand out from the many comparable objects on behalf of the enterprise, and another person will never forget.

Ecognizability is the basic feature of the standard word

Modeling is the key feature of the standard word

Series is the application of the standard word design features that there should be a series of the same style of the standard word, applicable to a variety of occasions.

Second, the design steps of the standard word

Determine the overall style

An enterprise should have its own internal style different from that of other enterprises, and different font modeling and combination of forms have their own internal style characteristics, to find the organic link between the two.

Conceptualizing the basic shape

Restructuring visual errors

Common misperceptions and corrections

Chinese characters are square, but in the actual visual effect, slightly longer characters look more beautiful than the regular square. This is because the inter-frame structure of a Chinese character has more upper and lower top frames, while the left and right sides are only partially supported by the strokes, and the more horizontal and fewer vertical strokes also enhance the height of the character. Therefore, a character written in a square of the same size is likely to look jagged and differently sized.

Attachment:

A complete set of VI directory

I. VI basic design project

1. Logo design

Corporate logo and logo creative description

Logo ink draft

logo highlights

logo standardized mapping

logo grid coordinate mapping

logo pre-draft

Logo, the logo, the logo, the logo, the logo, the logo and the logo.

Logo reserved space and minimum proportion limit

Logo specific color effect

2.Enterprise standard font

Corporate full name Chinese font

Corporate abbreviation Chinese font

Corporate full name Chinese font grid coordinate drawing

Corporate abbreviation Chinese font grid coordinate drawing

Enterprise full name English font

Enterprise full name English font

Enterprise abbreviation English font

Enterprise abbreviation Chinese font

Enterprise abbreviation Chinese font

Enterprise abbreviation Chinese font Enterprise full name English font

Enterprise abbreviation English font

Enterprise full name English font grid coordinate mapping

Enterprise abbreviation English font grid coordinate mapping

3. Enterprise standard color (color scheme)

Enterprise standard color (printing color)

Auxiliary color series

Subordinate industry color recognition

Regulations on the use of background colors

Special table for color matching combinations

Background color chromaticity and hue

4. Corporate modeling (mascot)

Colorful draft of the mascot and modeling instructions

The three-dimensional effect of the mascot

Basic dynamic modeling of the mascot

Enterprise mascot modeling monochrome printing Specification

Specification for the use of mascot expansion

5. Symbol graphics

Symbol graphics color draft (unit graphics)

Symbol graphics extended effect draft

Symbol graphics use specification

Symbol graphic combination specification

6. Special printing fonts for the enterprise

Enterprise-specific printing Fonts

7. Specification of combination of basic elements

Multiple modes of combination of logo and standard word

Multiple modes of combination of logo and symbolic graphic

Multiple modes of combination of logo and mascot

Multiple modes of combination of logo and standard word, symbolic graphic and mascot

Multiple modes of combination of basic elements prohibited

Second, VI application design projects

1. Office supplies design

Senior executive business cards

Mid-level executive business cards

Employee business cards

Envelopes

Domestic envelopes

International envelopes

Large envelopes

Letterhead

Domestic letterhead

International letterhead

International letterhead

Domestic letterhead

International letterhead

International Letterhead

Specialty Letterhead

Sticky Notes

Fax Paper

Bill Holder

Contract Holder

Contract Letter Standardized Form

File Box

Payroll Pocket

Identification Card (Work Permit)

Temporary Work Permit

Access Pass

Work notepad

Folder

Document bag

File bag

File paper

Letterhead

Memo

Briefing note

Signing letter

Document header

Straight and horizontal form specification

Telephone log

Office Stationery

Appointment Letter

Position Employment Letter

Award Certificate

Announcement

Maintenance Address Cover and Inside Layout

Product Instruction Booklet Cover and Inside Layout

Attendance Card

Leave Slip

Business Card Case

Business Card Counter

Desk Signage

Desk Signage

Timely Labeling

Suggestion Box

Manuscript Box

Corporate Badge

Paper Cups

Teacups, Coasters

Office Pens, Pen Holders

Pen Notebooks

Notebook

Paper Case

Address Book

Property number plates

Training certificates

National flags, corporate flags, mascot flags Flag stand modeling

Hanging flags

Roof hanging flags

Vertical flags

Table flags

2. Public **** relationship giveaways design

Greeting cards

Specialized invitation cards

Invitation letters and Envelopes

Handbags

Wrapping paper

Key tags

Mouse pads

Wall Calendar Layout Specification

Desk Calendar Layout Specification

Calendar Card Layout Specification

Postcard Layout Specification

Small Gift Boxes

Gift Items

Identification Umbrellas

3. /p>

3. Employee Clothing and Apparel Specifications

Managerial Men's Clothing (Suit Dress \\\\ White Collar \\\\ Tie \\\ Tie Clip)

Managerial Women's Clothing (Skirt \\\ Western Dress \\\ Collar Flower \\ Corsage)

Spring and Autumn Shirt (Short Sleeve)

Spring and Autumn Shirt (Long Sleeve)

Employee Men's Clothing (Suits \\\ Blue Collar Shirt\\\\vest)

Employee Women's Clothing (Skirt\\\\suit\\\\collar flower\\\boutonniere)

Winter Cold Proof Workwear

Sporting Jacket

Sportswear Jacket

Sporting Suit, Sporting Cap, T-shirt (Cultural Shirt)

Field Personnel Apparel

Safety Helmet

Working Hat

4.Corporate Vehicle Body Appearance Design

Official Vehicle

Van

Shuttle Bus

Large Transportation Van

Small Transportation Van

Container Transportation Van

Special Vehicle Type

5. Logo and Symbol Indication System

Enterprise Front Door

Enterprise Factory Building

Office Building Schematic Effect

Building Outdoor Signage

Corporate Name Signage

Corporate Name Marble Slope Treatment

Active Signage

Corporate Organization Layout

Gate Entrance Direction

Glass Door

Floor Signage

Directional Guidance Signage

Public **** Facility Signs

Bulletin Board

Production Area Building Signs Setting Specification

Standing Road Orientation Signs

Standing Road Direction Signs

Standing Signage

Welcome Placard

Outdoor Standing Light Boxes

Parking Lot Area Direction Signs

Vertical road guide sign

Workshop signage and ground guide line

Workshop signage and ground guide line

Production workshop door signage specification

Branch and factory vertical door signage

Door signage

Production area floor plan

Production area signage

Reception Reception desk and backdrop

Indoor enterprise spirit slogan signage

Glass door and window eye-catching decorative tape

Workshop indoor signage

Warning signage

Public *** area indicative of the function of symbols

Internal tour instructions

Departmental working group instructions

Internal workflow Directions

Exit/access planning for each sales office

6. Store signage system

Small-sized stores

Large-sized stores

Horizontal, vertical, and square signboards for stores

Flowchart layout specification

Backdrops (image walls)

Presentation booths in the store

Accessories cabinets and racks

Supplies cabinets and racks

Supplies cabinets and racks

Supplies cabinets and racks

Supplies cabinets and racks

Store light boxes

Standing wall light boxes

Information racks

Trash cans

Indoor environment

7. Corporate commodity packaging identification system

Large commodity transportation packaging

Outer boxes (wood, paper)

Commodity packaging

Gift box packaging

Gift Box Packaging

Wrapping Paper

Accessory Packaging Carton

Certificate of Conformity

Product Identification Card

Storage Card

Warranty Card

Quality Notification Layout Specification

Instruction Manual Layout Specification

Sealing Adhesive

Conference Affairs Supplies

8. Corporate Advertising Specifications

Television Advertising Logo Framing

Newspaper Advertising Series Layout Specifications (full-page, half-page, full-column)

Magazine Advertising Specifications

Poster Layout Specifications

Series of Theme Posters

Large Street Signs Layout Specifications

Light Box Ads Specification

Transportation Vehicle advertising specifications

Double-decker body advertising specifications

T-shirt advertising

Horizontal and vertical banner advertising specifications

Large hydrogen balloon advertising specifications

Neon sign performance effect

Direct mail DM promotional page layout

Advertising and promotional cups

Direct mail promotional tri-fold page layout specification

Enterprise brochure cover, layout specifications

Annual report cover layout specifications

Promotional folders cover and back cover layout specifications

Product leaflet manual specifications

Folding promotional card specifications7

Web home page layout specifications

Category web page layout specifications

Compact disc covers Specification

Light box advertisement specification

Wall advertisement

Light box advertisement specification on the roof of the building

Outdoor signage at night

Exhibition board display specification

Counter vertical POP advertisement specification

Standing POP specification

Suspension POP specification

Products Specification of technical data description layout

Product manual

Road sign advertisement layout

9. Exhibition indication system

Standard booth and exhibition board

Special booth schematic specification

standard booth specification

Sample booth

Sample board

Product description board

Product description board

Special booth

Special booth

Special booth

Special booth

Sample board

Product explanation board

Information Shelf

Conference Service Supplies

10. Regeneration Tools

Color Ticket Sample Standard Colors

Color Ticket Sample Auxiliary Colors

Standard Combination Forms

Symbol Pattern Sample

Mascot Styling Sample

5 Minutes to make a name brand pslogo tutorial, you don't come to how to do

The first step is to create a new pslogo. p>First of all, let's create a new file, the size is arbitrary, I use 1920 * 1280 pixels, fill the background color #232323.

Add a gradient overlay for the background layer.

Add a 1-pixel color, Gaussian distribution, check the monochrome.

Put in our logo

Convert the logo layer to a smart object, and then duplicate two layers to get a total of *** three layers of the logo layer, which is what we use for effects.

Here need to pay attention to is to be sure to turn the first smart object, and then add layer styles or filters and so on, and so on, including the production of your own other LOGO display template is the same.

The three layers named 1, 2, 3, to facilitate the operation of a while we explain.

Our idea is to use 1 layer to do the projection and other things, 2 layers to do the overall effect, 3 layers to do the effect of superimposed, so we first 2 this layer operation.

First, we add a bevel and relief.

Check Contour, and select Tapered Contour in the Contour drop-down list.

Add an inner shadow.

Add a symmetrical gradient.

Add a projection.

Now that we have finished creating the body, we now have the following effect:

Next, we add a projection effect, we select layer 1, change the fill to 0 and add an outer glow.

Add a projection.

OK, now we have the effect shown below.

Next, we select layer 3 for the final effect overlay. Again, first set the Fill to 0 and add a Bevel and Relief.

I would like to ask, below this kind of text logo effect image is how to do it? What software was used?

Generally this kind of logo effect is made with ai, and if it is to understand the production process, then you can first go to understand the software. Because the software involves more things.