The logo design of Zhonghui Design (a professional logo design company) is a kind of "concentrated essence" design, which is composed of the design concept, the creative thinking of the idea and the visual form of the design itself. I don't need to say the importance of a LOGO to a company. A small LOGO is in a pivotal position.

There are countless good Logos in Qian Qian. As the saying goes, there are a thousand Hamlets in the eyes of a thousand people:

People who eat melons may say, Isn't the LOGO good-looking? Actually, it is not. As an ordinary consumer, the Logo doesn't really matter, as long as it doesn't make you sick, but as a professional designer, when appreciating or even designing a Logo, you should consider not only the aesthetic level.

keep the new LOGO as simple as possible

minimalism is the principle that less is more. Whenever possible, try to reduce the elements in aesthetics without making it a mess. The purpose of LOGO is to convey the customer's vision and brand image, but LOGO is responsible and contains too many elements, which will eclipse the meaning of the LOGO itself.

many companies try to make their logo look too delicate and eye-catching by adding different elements to a single design. This will make the visual effect too complicated, which you don't want. This is because simple design is more powerful and unforgettable. Think about all the popular logo- you know-Nike, Apple, Sony, etc. All these logo are iconic and easy to identify all over the world. But even if these brands generate billions of dollars in revenue every year, they are very simple.

industry relevance

this is a mistake that many entrepreneurs with limited design experience will make-the -logo must be attractive to succeed, but it must also be related to the business. For example, if you sell children's toys, it will make sense to use bright colors and beautiful fonts in logo. On the other hand, if your enterprise provides specialized software programming services, you can choose eye-catching colors and formal fonts.

another thing to keep in mind in logo design is that an appropriate logo doesn't have to be direct and obvious. For example, when McDonald's makes the perfect logo, they may add the hamburger icon and its name. However, they changed to the bold "M", which looks attractive and unique.

the point here is that your logo should be relevant to the target audience, but you don't necessarily need to use obvious ideas and concepts. Instead, you should expand your thinking and add some creativity to your work.

Extraordinary taste

For designers, aesthetic quality has a great influence on the quality of design works. Maybe some people will think that everyone's aesthetic view is different, and everyone has his own favorite things, which is true, but people with strong aesthetic ability often attract users' attention because his works are not only beautiful in color and reasonable in collocation, but also mainly because he will design according to the psychology of different users. "elegance, Old Money fashion, and withstand the scrutiny of years", tell me how the logo looks so good!