With the quiet departure of the 21th century, we happily ushered in the temporary new 21th century, and also ushered in the era of ever-changing technology and fierce commercial competition. Chain operation will become the dominant business development in the 21th century.

when it comes to chain operation, I believe everyone will not be Emerson. Then the chain operation of bakery is the same, that is, company chain, which is an organized retail enterprise group owned by the same capital and operating similar drinks/foods and services.

Since the 1991s, the bakery has grown from scratch like a spring kite after the rain. From the coast to the mainland; Everywhere from the street to the alley is the shadow of the bakery, and in these short years, bread has become a part of people's lives. So how can we stand out from many bakery? ! -Chain will be your magic weapon for success.

Modern people in Romania have ample food and clothing, and pay more and more attention to the art of eating. If you pay a little attention when walking on the street, it is not difficult to find people's tastes. There is already a popular eating pattern: West Point, bread cake, fried chicken, American hamburger, Hong Kong-style dim sum, donuts, and European brand-name ice cream-scattered in golden spots, attracting the appetite of pedestrians, but whenever, The modern people's food culture has been gradually pursuing the novelty, so they are not only eating food, but also eating additional values such as [quality], [brand], [hygiene], [goodwill], [service] and [atmosphere].

For the operators of chain bakeries who want to gain a foothold in the fierce competition, they must create their own style, make people who have been here want to come again, and publicize them widely, so how can they create their own store? It is even more important to us.

as one of the biggest signs of chain stores, Zhao is "unification". So as a bakery, what should be unified?

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unification of hardware

1.

2. unification of store name and appearance.

You may not believe it, but a good store name is the first success for your career.

If you don't believe it, please look at the following store names:

' Wheat Field Residence'' Comex' Want Want Want, Yabao, Fresh House, Carnation, Top Good, Mailujia, Whole Wheat, Bread Paradise. As long as our eyes are open, all kinds of colors will show their charm. For example, we can use dazzling colors such as yellow, crimson, blue or orange to properly mix them, and add lighting or intermittent effect, and put our logo in a conspicuous place to give consumers a sense even from a distance; Spacious entrance, soft lighting and clean environment make it difficult for customers not to come!

2. Unification of decoration and lighting design.

The decoration of Pu storefront must be properly arranged and decorated according to the modern trend, class or position, including the comfortable flow route of customers, moderate lighting, good ventilation equipment, and the color of goods added-(generally, light yellow, orange yellow and bright red should be used in the lighting design of bakery, while light beige and coffee should be used for goods added, hug blue and cushion cloth, which are elegant and soft and can attract customers' appetite. )

festivals-etc. should be planned as a whole to make people feel a new sense of vision and space; Bonsai and related pictures can also be placed in the store; And play pleasant music at different times (for example, play some clear music in the morning, add exquisite and cool cakes, and provide warm and cordial service)----------business is not good.

3.

4. Unification of display and placement of commodities.

5.

6. Unification of varieties, specifications and packaging materials of tobacco products.

7.

8. Dress uniformly.

As a chain store, we must have our own uniform dress. Uniform dress

can not only make free publicity for your own bakery, but also be an image

and give customers a fresh and refined feeling, and let customers know

who is the service provider. As the work clothes of a chain bakery, it is recommended to use yellow and orange with a certain white or brown color. This makes it easier to blend with the color of bread and light.

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unification of l

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since McDonald's changed from a small milkshake shop to one of the most successful

restaurant chain groups in the world, SQCV(Service, Quality, Cleaness

, Value value) has become a must for the catering industry. C。 V can attract customers, S can bring more customers, and Q is dimension < P > to protect customers.