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Prospect Planning of Cuifengyuan Hot Pot
"Change" is the unchangeable law of enterprise survival. Cuifengyuan Catering Co., Ltd. has made many achievements, but at the same time, it is also deeply thinking about seeking faster and more benign development. In early 2008, the company implemented the general manager responsibility system under the supervision of the board of directors in internal management. Looking back on the ten years' pioneering course, Cuifeng Garden has been constantly summing up and perfecting itself in actual operation by combining the characteristics of the industry and enterprises and the management mode of international excellent restaurant chain enterprises.

Summarize a set of management system with the characteristics of Cuifengyuan. The office collaborative management system (OA system), catering management system and human resource management software system introduced by Cuifengyuan Catering Co., Ltd. monitor the whole process from product research and development to terminal sales, from service supervision to financial accounting, realizing remote control, strengthening standardized replication operation supervision, and laying a solid foundation for the development and growth of enterprises. Large-scale food processing plants have established a standardized process system for enterprises, which makes the processing technology of Cuifengyuan hot pot easier to master and operate, thus realizing the standardization of product quality, which is highly reproducible, breaking the bottleneck of the development of traditional food standardization industrialization in China, and is more suitable for the development route of chain operation.

Today, when we enter the information age, the hot pot industry has entered an era of homogenization competition. How to cultivate the core competitiveness, make the enterprise grow and develop, and embark on the fast lane of large-scale and group development is the most concerned issue of Cuifeng Garden. As a result, Cuifengyuan ushered in another major change in the ten-year development process. This reform has established a new framework based on operation, a new platform conducive to smooth communication and a more effective supervision mechanism, which has made the policy system more humanized, the process simpler and easier to operate, improved work efficiency and reduced management costs. Through reform, we will strive to eliminate dross and refine the essence of the ten-year development process. We will, as always, persist in building the brand of Cuifengyuan, interpret the brand connotation, enrich the brand value, and make the corporate culture and brand effect complement each other with the development speed of the enterprise. Strive to build a clean, efficient and responsible team, strengthen the sense of responsibility, create an honest, pragmatic and inclusive cultural atmosphere, cultivate the sense of belonging and pride of grassroots employees, and improve employee satisfaction; Constantly improve the service system and information management system, I believe that through our continuous efforts, we will eventually send "satisfaction, delicacy, peace of mind and joy" to customers of Cuifengyuan.

At the same time, Cuifengyuan Catering Co., Ltd. has seen a broader market space in the hot pot industry. According to the statistics of the Ministry of Commerce, the total retail sales of catering industry in China has exceeded 1 trillion yuan, and the per capita catering consumption expenditure has reached 800 yuan RMB, which keeps growing at a double-digit rate every year. The hot pot market grew faster than the average. The survey results show that the operating income of hot pot catering enterprises is higher than that of dinner catering enterprises 10%. Cuifengyuan hot pot, with accurate market positioning, locks the main consumer groups in the urban mass consumer class. Considering the current urbanization process and per capita consumption level of China, the market space of more than 2,000 cities and counties in China meets the development requirements of Cuifengyuan hot pot, which means that the Cuifengyuan hot pot market is huge, which can be described as broad prospects and promising. Based on this, according to the actual situation at this stage, the enterprise reasonably put forward the first five-year development plan of Cuifengyuan Catering Co., Ltd., and made Cuifengyuan Hot Pot a characteristic catering enterprise leading the "assured quality standard" and a well-known domestic hot pot brand with certain influence.