The business plan of the dessert shop

Dessert is the favorite of many little girls. With the arrival of summer and high temperature weather, ice cream and fruit juice products have become popular.

1. Entrepreneurial purpose

Operational objective: to establish the first professional dessert shop in Taizhou College of Nanjing Normal University? Heart sweet dessert shop, the business scope is Chinese and western desserts. Types include ice cream cake, ice cream, ice cream cookies, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle ling paste, Chinese conservative snacks and so on.

business purpose: sweet, healthy and fashionable.

second, analysis of market and competition

market introduction: Taizhou College of Nanjing Normal University is a very young school, which has only been established for more than two years. At present, there is a lack of a dessert shop that can be managed systematically in the school. The planned sweet dessert shop is just to fill such a gap.

Analysis of market competition: Taizhou College of Nanjing Normal University is a young school. All the equipment in the school is being perfected, the resources are exhausted, the consumption environment of students is even more worrying, and the food problem needs to be dealt with urgently. Our service aim can restrain the above difficulties, meet the needs of target consumers, cut into this market quickly, and our business philosophy can support our sky. After fire analysis, we can open up this market. Xintian specializes in dessert and insists on brand differentiation and humanized management. Establish and expand popularity and good reputation with the method of moistening things silently, so that consumers can love me and buy me from seeing me.

target customers: some people mistakenly think that girls like sweets more than boys, but it is actually a mistake. In fact, there is no gender difference in taste preferences, and many boys also like desserts. In order to keep slim or lose weight, many girls often regard sweets as a double whammy. And now consumers are becoming more and more wise. So the target customers of dessert are all the students.

Third, the characteristics of products and services

The raw materials are professional, and you are more worried: Xintian has established cooperative contact with regional suppliers of well-known brands of drinking water, dairy products and other raw materials, and marked the ordering area and various promotional products in Xintian Store. Starting from the point of view that raw material suppliers can be trusted, give customers a feeling that food safety can be guaranteed.

there are many varieties, so there are more choices. Sweetheart should try its best to make the dessert taste conform to all kinds of customers. Many styles of desserts are available for all kinds of customers to choose from.

All-round nutrition and more health: In addition to the general ice desserts, there are also medicated diet nourishing stews, herbal teas and turtle paste which are popular in some parts of southern China. The price list lists the tonic ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and excellent beauty-care effect is specially designed for girls who love beauty. Eating desserts and keeping in good health not only do not conflict, but also can nourish the skin through food supplement.

standardized service, more satisfaction: the employees of Xintian are divided into four categories: management, dessert processing and manufacturing, ordering cashier and store cleaning. Differentiate uniform clothing for operation and service. Employees beg for professional skills, unified use of Putonghua in service, strict service management norms and praise return visit mechanism, and strict monitoring and management.

IV. Site Selection Analysis

Xintian Store is located on the first floor of the canteen of XX College of XX University, which can make full use of the tables and chairs in the canteen to accommodate more customers.

V. Personnel and Management

Personnel: Sweetheart, every employee must be professional, and everyone, including the cashier and the store cleaner, must undergo strict training to ensure the standard operation during normal tasks. The management personnel shall be provided with 2 personnel management personnel and 2 enterprise management personnel, with bachelor degree or above, excellent professional quality and good practical operation ability; Dessert processing production personnel shall be equipped with 2 formulators and 6 processing operators, requiring college education or above, excellent professional quality and good practical operation ability; There are a number of cashier and shop cleaning staff, and they will take up their posts after strict training. All employees must hold health certificates.

management thought: the premise of excellent scientific management is to affirm and implement accurate and advanced management thought. We will adopt the management idea of people-oriented and team spirit. Attach importance to personal development, respect personal value, and coordinate and cooperate with each other in various functional departments to achieve partial development of the restaurant and complete 1+1> The effectiveness of 2.

management philosophy

(1) respect the independent personality of catering personnel

(2) manage the next level: the superior plans and manages the subordinate, and the subordinate should obey the work instructions of the superior and try his best to fulfill the obligations issued by the superior.

(3) mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.

(4) Building a collective atmosphere: We should not only feel subordinate to the dessert shop, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to enhancing cohesion and improving work initiative.

(5) treat them fairly, treat them equally, and do their best to develop their talents

Management team: investment is a business of managing talents. We will establish a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in pursuing the development of this dessert shop to participate in this dessert shop.

management system: establish strict service management norms and complaint return visit mechanism, and conduct strict supervision and management. Improve the employee code, assessment system and reward and punishment system.

VI. Corporate image

Media advertisements: TV advertisements or print media are considered as the most feasible publicity channels. The investigation proves that high-quality desserts can establish a good brand image through sophisticated TV advertisements or print media. In addition, on the occasion of the rebirth of school, leaflets will be issued, publicity will be set up and consultation will be accepted.

image endorsement: making a beloved heart-warming mascot, taking cartoon modeling as image endorsement, and expressing the sweet, healthy and fashionable corporate purpose from cartoon modeling.

store layout: the sweet heart store should be clean and bright, with bright windows. Infiltrate a sweet, healthy and fashionable corporate civilization. According to different dessert varieties, use all kinds of special dishes. The dishes are elegant and refined, which makes customers feel comfortable when they look at the tableware.

VII. Promotion Decision

Gourmet Manual: Develop a delicious, healthy and fashionable food manual. This paper introduces the famous snacks, the latest gourmet desserts, and the latest formula of nourishing and nourishing face and medicated diet in various regions of China. This manual is revised once a year and put in the shop for customers to read. Festive activities: organize open-air theme activities on campus or outside the store in the harsh festivals such as New Year, Dragon Boat Festival, Mid-Autumn Festival, Christmas and Valentine's Day in the west, aiming at enhancing consumers' impression of heart-warming products. Participants will be rewarded by distributing loose-leaf advertisements for express delivery, answering product knowledge questions and organizing small-scale performances. Prizes include small gifts printed with sweet cartoon patterns, coupons and coupons for the latest products, and each activity costs about 1,111 ~ 2,111 yuan.

wishing tree: there are two wishing trees in the store, and you can get a wishing card when you spend. You can hang a written wish card on the wishing tree. On the first Sunday of each month, the clerk will collect the wish cards, and select the hopes that the realization process will cost less than 311 yuan by lottery to help customers realize it.

There are always various small gifts in the store, such as sweet cartoon balloons, cards and so on. Customers who spend all of 61 yuan at one time will be given a cartoon card, and a 6-inch ice cream cake will be given when a set of three cards is filled. Customers can also purchase discount cards, each of which costs 9 yuan, and cardholders can enjoy buying any goods in the store except new products and special prices forever. 21% discount. Relying on superior quality and sensitive promotion skills to win a stable customer base. ;