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Seek a toy store business plan requirements: 1, prospect prediction. The main introduction to the background, cause, significance or purpose of choosing the project.

Cake store business plan:

Table of Contents

I. Summary of the plan3

II. Introduction to the business3

1. Name of the project3

2. Purpose of the project3

3. Project manifesto3

4. Overview of the industry3

5. Name of the store3

6. Theme song3

7, slogan4

8, store logo4

9, store address4

10, store layout5

Three, market analysis5

1, questionnaire survey5

2, network survey9

3, outlook11

Four, personnel and Organizational Structure12

V. Financial Plan12

VI. Marketing Strategy15

1. Poster Flyer15

2. Internet Advertisement15

3. Television Broadcasting15

4. Newspaper and Magazine15

5. Business Arrangement1

VII. Risk Management16

VII. p>VIII. Schedule:16

I. Summary of the program

With the development of the economy, fierce competition is inevitable, "irritable", "depressed" has become a frequent topic of conversation; at the same time, today's children lack of hands-on opportunities. At the same time, children nowadays lack the opportunity to do practical work; in addition, the mentality of "seeking differences" occupies an indispensable position in the general public, especially in the young student group. Making a unique cake, candy and other food products, and having an extraordinary hands-on process, has a huge potential among the young, children and students! Therefore, in order to alleviate the pressure of fierce competition, give children a condition to do it themselves, and give young people a unique enjoyment, our "DIY food chain store" was born. Considering the fact that our college students are short of funds, we decided to build a small to big industry, starting from a simple "DIY cake store", to make their own brand, and gradually expand their industry, to form a chain of DIY food a dragon. Create a city shelter!

Second, enterprise introduction

1, project name: DIY cake store - DIY food chain

2, the project purpose: to create a city shelter, leading the young fashion!

3, the project declaration: my cake, my Young!

4, store name:

ICake - DIY cake store

Note: <1>, I - I, ICake - DIY cake store

Notes: <1>, I - I, ICake - DIY food chain store

3, project purpose: to create a city shelter, leading the young fashion! -I, ICake - my cake, is DIY cake, do-it-yourself production, the world's unique cake!

<2>, I and "love" resonance, is like cake, like our cake store!

5, store theme song:

"Sweet" - Jay Chou

Main lyrics: I gently taste a bite of what you say love me

will be played every day in the store for a certain period of time.

6, slogan:

My cake, my Young!

Note: Young has two levels of significance, on the one hand, it is the embodiment of our young people, on the other hand, Young and the "kind of" homophonic, i.e., DIY make your own cake, there are! The way you want it to be!

7, store trademark:

Note: the upper side of a candle, is the letter "I" of the transformation, the left side of the missing piece of the circle is the cake is also the letter "C", and the back of the "ake" together is "ake". "together is" Cake "represents the meaning of the cake, and then and the candle together, is the name of our cake store "ICake"!

8, store address:

Select the school near the young people gathered near the area, and convenient transportation. (Because the project's main target is the young group, everyone will be easy to prioritize the principle, and, because of the constant renewal of the school's student population, resulting in a guaranteed source of persistence, so the choice of the school near the lot).

Three options:

<1>, Haidian Wudaokou Hualian near the street store for rent

area: 50 square meters

description of the premises: around the many colleges and universities around the transportation is very familiar to the vast majority of college students to spend the concentration of consumption, the consumer crowd can not be questioned. It is an excellent store business field.

<2>, the University of Nationalities near the west gate of the store with catering conditions

Area: 45 square meters

Property information: near the main street, with water, power and electricity. The consumer crowd is mainly young people, large flow of people, strong consumption capacity. This store is suitable for the business of catering and other industries.

<3>, Weigongcun street catering store for rent

Area: 40 square meters

Resource Information: This store is located in Weigongcun street busy area, adjacent to the University, near the main road bus stops concentrated, around a number of brands of food and beverage, clothing stores, snacks and milk tea store, the flow of people is very large, pure one layer, face width of 8 meters, up and down the water, electricity and power, can register. Suitable for a variety of clothing and accessories, brand snacks, Western-style restaurants and other industries.

9, store layout:

Style using a variety of layouts, such as: fairy tale version, European version, jungle version, cozy version of each independent of each other with different themes and styles of the interface for different people's preferences. (itself is a DIY store, let it a "unique" in the end! Everyone has their own unique mood.)

The reference pictures of cake making are lined up around the shop, which are big and easy to see, making it convenient for everyone to make cakes.

Three, market analysis

We are mainly divided into two parts to investigate, the survey group mainly focuses on the college student group, and according to your choice to make the corresponding chart and industry analysis. The following is our statistics from the survey, questionnaires and network survey voting samples see Exhibit I and Exhibit II.

1, questionnaire survey:

Because this project is mainly for the group of college students themselves, therefore, the questionnaire survey is mainly for college students.

(Note: Some of the options are multiple choice, so the percentage of some options add up to more than 100%.)

<1>, frequency of going to the cake store:

<2>, the use of the cake:

Birthdays are still the main sales of the cake, so we will make DIY cakes with birthday utensils to make birthdays more unique,

<3>, the market to meet the degree:

The types of cakes on the market can basically meet the needs of the public, although the DIY cake will have a certain impact, but, on the other hand, the market has the experience as well as the model, we can directly draw on the use.

<4>, DIY way attitude

Overall, we are still very optimistic about the DIY way, therefore, we still have a lot of room for development.

<5>, is willing to spend time to make their own cakes?

Boys are more rational than girls, girls are more romantic, while boys are more practical, so we will focus on girls to develop our industry.

<6>, the price of the cake:

The price of the cake is more concentrated in the 50-150, so we will arrange the cake according to the specifications of the raw materials, basically positioned in the price of 100/pc, up and down will fluctuate slightly.

<7>, the size of the cake:

Everyone to make the cake is still entertainment-oriented, too big cake is not adapted to the production of everyone, so we initially set at 12 inches / a, according to different circumstances, can be mobilized between 10-20 inches.

<8>, the shape of the cake:

<9>, worried about the problem:

Health and safety, material reserve is the main topic of concern. Therefore, we will increase the disinfection equipments and update the materials in time to ensure the freshness of the materials under the premise of getting the health license.

<10>, the production environment

Everyone still likes the elegant environment, so we are in different styles or in a quiet and comfortable style.

<11>, the production of the cake partner:

<12>, DIY cake store frequency:

The timeliness determines the importance of our choice of address. Therefore, we choose to be near the school, because the school has new students every year, so it can be said that we have a constant source of students.

<13>, publicity channels:

Most of the students chose to "friends recommend". Therefore, the importance of repeat customers is essential to create a good atmosphere, and the creation of referrals to friends preferential system, our DIY cake store will certainly not go away!

2, network survey:

Network coverage area is relatively large, so we can find from here all walks of life concerned about the people, in order to determine the object of our geared

(Note: In order to expand the coverage area of the vote, we take a multi-channel, multi-people volume of the release of the vote, now only a part of the screenshot, the statistical table is made from all the overall data. )

<1>, attention to the crowd gender

Girls are more concerned about the cake, so we focus on girls.

<2>, focus on crowd age:

Young group is mainly our target, mainly in college students as well as primary and secondary school students.

<3>, Concerned about the willingness:

Our DIY cake store is still very promising.

<4>, Concerned about the problem:

With the results of the questionnaire is different from the network of people are more worried about the time of the cake production, combined, or time is more important, so we have developed a series of efficient programs.

<5>, to the frequency of DIY cake store:

With the same questionnaire, only firmly grasp the students of this large consumer groups, we can have a steady stream of customers.

3. Prospect prediction

Through our more than a month of research, we have done questionnaires, published online polls, but also visited a lot of businesses in the DIY industry, summarized many advantages.

First of all, the attitude towards DIY is still very friendly, the data show that more than 80% of the people chose to be willing to come, especially the young generation, all want to have their own unique things. Therefore, we seize the people of this psychological start, will certainly have good results.

Secondly, girls' love for cakes is much higher than that of boys. And most of the choice will not come to the boys, but they also chose to come with their girlfriends, so that, as long as we can do to make the girls satisfied, then how to worry about the lack of sources?

Third, we ourselves are a college student, from the campus out, we know very well what students want now, do not want what. A good communication with the customer is the key to the success of the business. Therefore, this is bound to become our good resources!

Fourth, through our own budget, as well as successful cases, the cost of opening a DIY cake store in less than 100,000 yuan, which for us do not have any source of funds for college students, there is a great feasibility, as well as low-risk.

Fifth, we visited a lot of DIY businessmen, we generally use the word "unlimited prospects" to describe, enough to see the development potential of this industry.

At the same time, we also found a lot of risks, but we also found a solution.

First of all, it is a time-consuming and labor-intensive thing to make your own cake, and many people don't patronize it because they don't have the time to do it, so we have improved our technology and added an elegant and relaxing atmosphere so that people's agitated hearts can be calmed down for a while.

Secondly, cake itself is synonymous with luxury, so many people choose to come only once. Therefore, we need a constantly renewed source of students, so we built the store in the school neighborhood, every year there are new students, which means that every year there are new customers to visit our DIY cake store! The business is constant!

In summary, it is not difficult to see that the DIY cake store scenario is still very considerable, as long as we have the idea, have the information, will certainly be able to realize!

Four, personnel and organizational structure

Five, financial plan

1, start-up capital: 100,000 yuan. (If necessary, you can apply for another 70,000 yuan loan)

2, procedures: (business license, health permit, registration, tax registration, etc.) 1000 yuan.

Health license: go to the Health Bureau to apply for a health license (about 150 yuan).

Business license: after the health permit, bring the health permit, the person in charge of the ID card, real estate documents, contracts, photos to the local industrial and commercial office for a business license (about 140 yuan).

Tax registration: after the business license within thirty days to the tax office for tax registration certificate (about 100 yuan).

Beijing preferential policies for college students:

College graduates (including university colleges, undergraduates and postgraduates) engaging in self-employment are exempted from the payment of registration fees for self-employment (including business registration, change of registration, replacement of business license and copy of the business license), management fees for self-employment, management fees for the bazaar, and the fee for the certification of the economic contract for a period of one year from the date of approval of the business, Economic Contract Authentication Fee, Economic Contract Model Copy Fee, etc. In addition, if you set up an informal enterprise, you only need to register in your district or county, and you will be exempted from taxes for three years.

Students who start their own businesses can apply to banks for business loans of up to 70,000 yuan and enjoy subsidized interest rates. At present, the Beijing Minsheng Bank, commercial banks have begun to accept college students to apply for business loans, which is one of the government's policies to support college students to start their own businesses. Loan methods include applying directly to the bank for loans, applying for subsidized interest loans for science and technology-based small and medium-sized enterprises, and utilizing new technological achievements or intellectual property rights to guarantee loans.

3, store: rent, Haidian District, / month.

<1>, Haidian Wudaokou Hualian near the street store for rent

House type: store

Area: 50 square meters

Rent: 21,000 yuan / month (half a year)

Resource description: around the many colleges and universities around the transportation is very convenient to the majority of the people are familiar with the sound of the college students to consume the concentration, the consumer crowd can not be questioned. The consumer crowd can not be questioned. It is an excellent place to run a store.

<2>, the University of Nationalities near the west gate of the store with food and beverage conditions

House type: store

Area: 45 square meters

Rent: 9,500 yuan / month

Resource information: near the main street, there is a water, power and electricity. The consumer crowd is mainly young people, large flow of people, strong consumption capacity. This store is suitable for the business of catering and other industries.

Infrastructure: water and electricity

<3>, Weigongcun street catering store for rent

Housing type: shop

Area: 40 square meters

Rent: 10,000 yuan / month

Resource information: this store is located in Weigongcun street busy area, adjacent to the University, near the main road bus stops, many brands of food, clothing, and other related services. Surrounded by a number of brand-name restaurants, clothing stores, snacks and milk tea store, the flow of people is very large, pure one-story, face width of 8 meters, up and down the water, power and electricity, can be registered, suitable for a variety of clothing and accessories, brand-name snacks, Western-style restaurants and other industries.

Infrastructure: water and electricity

4, machinery and equipment: 20,000 yuan.

Gas oven: new southern brand a layer of two dishes 3500 yuan.

Egg beater: 20 liters Henglian 1700 yuan.

Bread rising box: stainless steel 15 layer KitchenAid brand 1500 yuan.

Milk machine: 1700 yuan.

Cake display cabinet: refrigeration 4000 yuan.

Working table: stainless steel 1000 yuan.

Egg brush: Sannen brand 37 yuan, high temperature paper 10 yuan.

Scraper: should be sent.

Mounting mouth: good 150 yuan.

5, front and interior decoration: 10,000 yuan.

Inside the various styles of different places, but to the elegant style.

Decoration company:

Company name: Beijing Hongkun Century Decoration Co.

Address: Haidian District, Beiwa Road, A 28, Wanjing Apartment, Room 705

Style: warmth, romance

6, air conditioning (one-horsepower): 1500 yuan.

Midea KF-23GW/Y-X(E5)

7, raw materials: 10,000 yuan.

Corn flour, low-refined flour, sugar, salad oil, cream of tartar, etc.

8, advertising costs: about 20,000 yuan.

<1>, flyers posters, etc.:

Company: small droplet design studio

Format: 3-fold brochures

Design fee: 1,200 yuan

Printing: 5,000 copies (1 yuan / copy)

Format: flyer

Production costs (including distribution costs): 0.1 yuan / Sheet

Printing:5000pcs

Format:Coupon(perforated)

Production cost:0.5RMB/sheet

Printing:500pcs

Format:Poster

Production cost(including posting cost)

Printing:5RMB/sheet (60*80cm)

Printing:1000pcs

<2>, website advertising costs:

Format: website advertising

Publicity costs: 9,000 yuan/year.

10, staff clothing costs:900 yuan.

300RMB*3=900RMB

11, others (disposable aprons for customers, packaging, etc.):5000RMB.

Aprons:2.5 yuan/pc

Packaging boxes:

Membership card production cost:0.5 yuan/pc

12, the campaign funds:10,000 yuan.

6, marketing strategy

(a) advertising

1, poster flyers:

In major universities and colleges issued flyers, posters.

Preliminary:***5000 sheets.

2, network advertising:

Pre-phase: advertisements on major websites (such as the school network, Kaixin).

Later: along with the development of the enterprise, the later will develop the application of small games to publicize the cake.

3, TV and radio:

The advertisement video will be broadcasted in TV programs and radio broadcasts suitable for young people

4, newspapers and magazines:

Advertisements will be published in newspapers and magazines for young people in a large page.

(B) business arrangements

Operating hours:

Monday to Friday: 6:00 - 23:00 (for customers)

Holidays: 24 hours a day

Operating content:

<1>, the customer Tell the clerk, they want to make cakes, cookies, tiramisu or chocolate, the clerk will help them to prepare the necessary raw materials, such as cornstarch, low-refined flour, sugar, salad oil, cream of tartar, etc., the amount of water, the customer only need to mix, bake, modeling, you can get the pastries you want.

<2>, we also have a finished cake for breakfast and midnight snacks as well as chocolate and other pastries.

<3>, we implement the membership card system, that is, where the store within a year of consumption of 3 times or recommend a friend to the store consumers, are entitled to an exquisite membership card, with this membership card, enjoy the whole 10% discount.

<4>, where I store members, birthday shopping to the store, can get a special birthday gift, to your birthday a surprise! Not a member of the customer, birthday day to the store consumption, can get a birthday card and gifts.

<5>, we provide free photo service, free of charge for the production of the cake customers to take pictures, leaving a point worth remembering the moment. If customers need, we can send the electronic version of the photos to customers.

<6>, the store set up a message board, what you want to say to friends, family, or what our comments, you can write on it, we provide free beautiful cardboard, warm you and me!

Seven, risk management

In the market research, we found a lot of risk, but we also found a solution.

First of all, it is really a time-consuming and laborious thing to make cakes by oneself, and many people will not patronize it because of the lack of time, therefore, we have improved the technology, and at the same time, we have increased the elegance and comfort of the atmosphere, so that everyone's agitated heart can be calmed down for a while.

Moreover, there are our competitors in the market, we have to update our products and advertise all the time.

(Attached: Questionnaire)

Seeing that a delicate and lovely cake, are you moved? Do you want to be in the fairy tale kingdom, in a romantic atmosphere, make your own "exclusive" cake? Or to appreciate, or to taste, or to relax in order to meet your needs, we are organizing our own DIY cake store! Now we carry out a survey on this, here, we solemnly promise that the results of the survey is for research purposes only, the results are confidential, I hope you can take a little time to fill in the truth, thank you!

1, your gender is male and female, your age is _______.

2, Your occupation is ___________________

3, Do you often go to the cake store? ()

A. Often B. Only on certain days C. Hardly ever

4. What do you usually buy cakes for? ()

A. Birthday celebration B. Recreation C. Romance D. Simply like it

5. Do you think that the cakes on the market nowadays can satisfy your needs? ()

A. Can B. Can basically C. Not too satisfied D. Can't

6. What is your attitude towards DIY? ()

A. Very optimistic B. A developing trend C. A little worried D. Not suitable at all

7. Are you willing to spend time on your own cakes?

A. Willing to B. Don't have that time