1, Chinese and western cuisines are representatives of culture, with strong regionality and inheritance, which can endow international marketing products with their traditional cultural characteristics. Especially with the acceleration of people's transnational flow, Chinese food and western food have gone abroad and become a catering culture with very important global recognition and influence.

2. In international marketing, Chinese and western cuisines can be deeply integrated according to the characteristics of the international market, meet the needs of consumers in different countries and regions, adjust according to local taste changes, and form new tastes and cultures.

3. Chinese and western cuisines also have great influence on international modern marketing. In marketing, catering not only provides food, but also needs to create and design their appearance and taste, and regards catering as a social and consumption experience, which can attract consumers to a certain extent, thus becoming an important means of differentiated competition among different brands.