Only by using a healthy and sustainable business model as a guarantee and making people willing to spend and dare to spend can consumption become the ballast stone of economic growth.
With the continuous innovation of new formats of e-commerce, some Internet sales forms such as live broadcast and online celebrity endorsement are sought after by netizens. But at the same time, food safety, "brushing" and other issues can not be ignored. In this regard, recently, relevant departments jointly launched a special campaign to implement the "four most stringent" requirements for food and drug safety. The relevant person in charge said that the third-party platform of e-commerce must earnestly perform its supervisory duties, and illegal acts suspected of violating the Advertising Law and the Consumer Protection Law will be investigated and dealt with according to law.
The evolution of media forms has opened a new door for the development of digital economy. The China Internet Development Report 20 19 released a few days ago pointed out that "the vigorous development of the digital economy has spawned a large number of new formats and new occupations", and the new digital economy models such as webcasting and enjoying the economy have led to a rapid increase in flexible employees. In this context, many unknown ordinary people have won attention by creating high-quality content. Last year, "Double 1 1", some online celebrities set a turnover record of 330 million, and a "lipstick brother" sold 65.438+0.5 million lipsticks in five minutes. The new trend of digital economy has changed the traditional business marketing model and made people see the new business opportunities of social marketing.
Whether it is protecting the development of new formats or protecting consumers' rights and interests, we must not let problems arise, and strengthen supervision while standardizing. Compared with offline stores, the immediacy of live sales among online celebrities undoubtedly greatly increases the difficulty of supervision. This requires the regulatory authorities to further unblock the complaint channels, "strike hard" clear violations and set an example. From the perspective of platform supervision, on the one hand, it is necessary to protect advertisers' right to know and fair trade, help them accurately know the traffic value of related accounts, and establish a normalized commercial dispute handling mechanism; On the other hand, it is also necessary to intensify the crackdown on behaviors such as "buying powder", "brushing bills", "false comments" and "selling fake goods". Compared with the regulatory authorities, the platform is more likely to pierce the veil of commercial fraud by virtue of its data advantages and management authority, and should be deeply involved in the development of the Internet. Only by using a healthy and sustainable business model as a guarantee and making people willing to spend and dare to spend can consumption become the ballast stone of economic growth.
(Article source: People's Daily)
Solemnly declare: the purpose of publishing this information is to spread more information, which has nothing to do with the position of this website.