In the impetuous moment, many people are crazy about pursuing money and success, and online celebrity catering has become a means for them to get money, and such people will eventually be swallowed up and drowned by the desire for money. So what should the future of online celebrity catering or catering people do?

In a threesome, there must be a teacher. We need to learn from the strong or those with skills.

Japan is the most worthy reference in catering today. No matter in the number of enterprises in 111 or in 211, Japan is far ahead of other countries. The main reason lies in their craftsman spirit, striving for perfection to provide their diners with the best quality products and satisfy consumers' most fundamental pursuit of catering, thus forming a century-old brand and a century-old shop.

so what should online celebrity catering brands do? Perhaps the following set of formulas may bring some inspiration to diners.

Craftsman = Ingenuity+Craftsman

Ingenuity is the long-term foundation of online celebrity catering

If a brand wants to achieve long-term development and continue to grow bigger and stronger in today's ever-changing world, it must have an "ingenuity" to cope with external temptations and internal pressures from enterprises. If a brand has ingenuity, it will be firm in its own business development, will devote its greatest resources and energy and keep it up, and will do one thing well step by step until it succeeds. Whether a brand's products are good or not mainly depends on whether it is ingenious, innovative enough and innovative. Diners make products with the spirit of "artisans", rely on faith and belief, constantly improve and perfect products, strive for perfection, make their products pass high standards, and become the products that many consumers choose with confidence.

Craftsman is the long-term carrier of online celebrity catering

The development of enterprises should not only have an "ingenuity" to guide and spur enterprises, but also have a "craftsman". Enterprises without "artisans" can't succeed even if they have unique and excellent ingenuity. "Artisans" are the key and cornerstone of the implementation of "ingenuity", and enterprises with "artisans" have the possibility of success.

Craftsmanship is the foundation of online celebrity catering for a long time.

Products are the most direct embodiment of the strength of enterprises. The quality of products will directly affect consumers' experience. Good products will make the brand image of enterprises achieve positive growth, while poor products will greatly reduce consumers' sense of belonging to the brand and ultimately affect the brand image of enterprises.

online celebrity catering takes "ingenuity" as its pursuit and goal in its own development and product shaping, and enhances its service experience and product quality by "craftsman". Finally, it shapes "artisan products" by "craftsman+ingenuity", takes products as a bridge between enterprises and consumers, and constantly strengthens and enhances its brand image through product quality, thus creating brand influence.

Plum blossoms come from bitter cold. When you are good enough, naturally someone will admire and applaud you. As Jonathan Lee wrote "To Ingenuity", I know that craftsmen often mean, stubborn, slow, small and hard work. But what is implied behind these is concentration, skill and the pursuit of perfection. Focus on doing something, at least worthy of the years, and leave the rest to time. Perhaps, we repeat it intently every day, and bear no matter how hard it is, it is only for one day that we are worthy of the years. To build a online celebrity restaurant, you can consider the following points:

For any store, the premise for people to queue up to buy is that there is sufficient traffic, so it is appropriate to choose a downtown area. The shopping mall with high traffic and consumption capacity has become a good place for this batch of food to package itself, transform and upgrade. Back to online celebrity's food products, most of them are established in the shopping malls, and the products are built into high-end boutique online red food shops. The excellent geographical location of the shopping malls has even led to the rise in product pricing, and the crowd positioning of the shopping malls is relatively more suitable.

Some stores are also actively creating shops with a sense of design, attracting consumers through pleasing storefronts. Store decoration focuses on ins wind, log wind, white simple wind, dark high cold, etc., to create an advanced and textured experience environment.

Then let me talk about several reasons why online celebrity food has become an explosion.

1. Location and packaging of shops in online celebrity

The location of catering industry in online celebrity should conform to its own positioning. High-style stores will be opened in shopping malls, and those who sell their feelings should be grounded in the streets you often pass by, and trendy stores will naturally attract attention in downtown areas. But no matter where it is opened, merchants will consider the problem of passenger flow and their consumer spending power. If there is no passenger flow, it will create passenger flow. They "arrange" customers to queue up, creating an appearance of "there are many people and the store is very popular", which will make real consumers curious, thus improving the possibility of consumers spending.

The packaging of shops in online celebrity was in line with the fashion at that time. Pink panther fire, put pink panther in the store; The music staircase is attractive, so the store has installed a music staircase in the store, and the design in the store naturally needs to work hard. Although the online celebrity tea shop now looks different, it is actually just the positioning of the products, and most of them are the same. There are several kinds of decoration styles: ins style, Nordic simple style and log style. As long as the decoration meets the scene experience of consumers, it is half the battle.

second, the novelty of consumers

this point is that the goods produced by online celebrity stores should be different from the regular similar goods, and it should be "different". This is divided into two types, but the constant is still selling freshness.

a. It captures the "ritual sense" mentality of customers.

Sashido's signboard of instant noodles is "instant noodles, but ceremonial feelings" and "help you find the taste of instant noodles you ate as a child". But instant noodles are still instant noodles. High value, low cost and high profit, although it can't last long, it is undeniable that it has indeed succeeded.

B. be in line with consumers' curiosity.

The answer tea takes a unique route, "a cup of tea that can answer your questions". This satisfies the curiosity of consumers. "What kind of answer will it give me?"? Out of this psychology, consumers will spend, but this curiosity-seeking mentality is difficult to last for a long time, and divination once or twice will easily make consumers lose interest.

Third, the uniqueness and value of the product

It is not easy to be unique in the uniqueness and value of the product. If you have both, the charm of the product will be by going up one flight of stairs.

Smoking ice cream, potted cake and chocolate chafing dish are mainly promoted visually. Most of the reasons for consumers' spending are to punch in and pull out weeds. The number of consumers who go for the taste should be small, but it is also through the "punching in" of customers that online celebrity stores have completed the "secondary publicity".

uniqueness take the dirty bag as an example. In fact, the dirty bag is chocolate praiseworthy bread. Sticky in your hand and black in your mouth, it always feels lackluster, but it fits the new generation of young people's unconventional mentality, and then with the promotion of online media, dirty bags have become a star product with high appearance rate in the circle of friends.

From the above point of view, the catering industry in online celebrity has achieved some success with small investment and large profits, but in fact, it can't last long if it is just selling novelty. Whether it is catering or other industries, it is possible to be in an invincible position in the market only if it is implemented on products. No matter how good the store environment is, it can only be icing on the cake, and only when the products are well made can the store make greater progress. It's not necessary. It was in those years when online celebrity restaurants grew wildly that a curse emerged: "You will die in three years". They entered the catering industry with great momentum and disappeared after three years. It should be distinctive, but also hyped up and known by the public.