2.14 Valentine's Day, although it is the Spring Festival holiday, major brands will not let it go because of the holiday, so marketing must be done. When you look at Baidu takeaway, you take advantage of the hot spot of Valentine's Day to produce a set of advertising copy with the theme of "Love is to eat together", which tells you that love is all in a porridge and a meal, eating together and loving together from six different stages: ambiguous period, love for 1 years, 3 years, 7 years, 11 years and 51 years. The contents of this group of advertising copy are as follows:

Love for 51 years: When family ties dilute love, it turns out that sweetness and romance are mixed into daily necessities, and only when you look closely occasionally can you feel amazing.

love for 11 years: fattening you and your children is an expression of my love.

I have been in love for 7 years: I have never felt a fresh departure, because there are warm memories and beautiful expectations in the food.

Love for 3 years: I still can't afford a house for the time being. Please let me treat your stomach first.

Love for a year: I'm cooking, and you're making trouble. Anyway, Baidu takeaway is not the first time to save the scene.

ambiguous period: it doesn't matter what you eat, but who you eat with. Loving you means being with you and eating a lot of meals.

The above is the borrowing copy of 2.14 Valentine's Day outside Baidu. With the time span of love as a clue and simple words, the different appearances of love in different time periods are expressed respectively. Love will be diluted by family in the end, and only after careful tasting can we find its amazing place.

This series of posters, designed with cartoon patterns and festive red background, don't have much features, but each simple text accurately locates a group of people, which is easy to make the target people feel emotional, and it is also worth learning and learning.

Ye Xiaoyu's copywriting, author of "Creation and Communication of New Media Copywriting", WeChat WeChat official account: Ye Xiaoyu Run Run (talkto521).