The process is as follows: CCB-CCB Life launched the pilot project of bank-insurance integration

In order to better serve the customers of CCB Group, further enhance the customer service experience and conform to the development trend of digitalization, China Construction Bank and its subsidiary CCB Life Insurance Co., Ltd. jointly launched the pilot project of bank-insurance integration in Yueyang, Hunan, Shangqiu, Henan and Dezhou, Shandong.

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1. The integration of bancassurance is an advanced stage of bancassurance development. From the perspective of the international market, the integration of banking and insurance of large financial groups is the development trend, which can better integrate resources and bring more professional and efficient services to customers. As a big bank, CCB Group took the lead in piloting. The implementation of the bank-insurance integration of CCB Group is based on the vision of better service to customers. Through the integration of resources of parent and subsidiary companies, the product demand will be met, the service professionalism will be further improved, and the comprehensive asset allocation level will be continuously strengthened.

2. CCB always puts the strategy of serving customers and the country's development in the first place. CCB Life, a subsidiary of CCB, has been fully integrated into the comprehensive financial platform of China Construction Bank, with a high degree of specialization. It has made continuous progress on the road of building the operating characteristics of banking insurance companies, and has continuously provided successful examples for industry innovation in the market-oriented reform of life insurance industry and deep cooperation between banks and insurance companies. The implementation of the bank-insurance integration of China Construction Bank Group will maximize the complementary advantages of mother and child by coordinating the internal resources of the group, which will effectively create a financial ecology and enhance the customer experience.

3. China Construction Bank will continue to promote the breadth and depth of strategic collaboration with CCB Life, try more application scenarios, serve customers' financial needs from multiple angles, and accelerate the integration of products and services of the Group. In accordance with the overall arrangement of the Group's bank-insurance integration, China Construction Bank and CCB Life will adhere to customer-centered, customer-oriented and customer-satisfied objectives, and leverage CCB Life's rich product system to provide customers with comprehensive and accurate services from a global perspective.

4. CCB Life will become the highest priority partner of CCB's integrated customer service. Through efficient docking and agile iteration, it will create a new digital experience for group customers, further improve the asset allocation level of customers and serve the group customers wholeheartedly.