food and beverage outlets location strategy

1. Where there are people, there is always a demand for food. No location is absolutely good and absolutely bad. The key is to see if there are people coming. Most of Zhuge grilled fish franchise stores are such a location strategy.

2. Positioning is the key to site selection. Don't be greedy to cook all the delicious food in the world. Know what you want, what your customer wants and how much money he has in his pocket. This is the premise of site selection. For example, Chongqing Hot Pot, which is aimed at mass consumption, or Little Swan, Dezhuang, Strange Hot Pot and Qin Ma, which Chongqing Hot Pot joins, all follow this premise.

3. In addition to the usual precautions, the site selection of this project should also focus on the convenience of walking.

4. If the rent is high, you must think more about the number of times that this location can bring you. For example, Jie Fangbei Ginza Store and Marriott Hotel are such strategies.

5. Generally speaking, there are 311,111 consumers within a radius of 3-5 kilometers, so it is guaranteed to make money as Chongqing hot pot, Chongqing hot pot franchise store, special catering and dry pot.

6. The place with frequent traffic jams is also a place with large crowds, which is likely to become a good location for catering.

7. If you are short of funds for a while and can't rent the best location in a region, you can also find a place with development potential and relatively low rent for catering, provided, of course, that your funds can last until the day when this place is on fire.

8. There will be more people in the section near the subway exit.

9. Most people like to turn right, so this area is more suitable.

11. The corner of the street is the best location for catering.

11. No matter going home or having fun, white-collar workers who "fled" the office area have to walk a long way to the bus or subway station, but no one likes to go back even one or two steps. If you choose the location around the office building for catering, you must pay attention to whether the lot is between the office area and the station.

12. Try to choose places where there are not too many shelters to increase the eye-catching. The more people look at you, the more opportunities you will have.

13, lack of funds, the best way to pay the first-phase store rent: for example, signing a one-year contract rent, the landlord certainly wants you to pay in one lump sum, but if you lack funds or your eyes are not fixed on this lot, you hope to reduce the risk. The best way is to tell the landlord that you can rent it now when you talk about the rent for the second time, but because the funds are not sufficient, you can pay the rent for 2-3 months first, so that you can turn around. The house price can be paid 111 yuan or more per month. Another condition you promise to the landlord is to pay the rent next time, 15 days in advance. If you don't pay it then, the landlord can take it back immediately. Landlords will generally consider and agree to this. In this way, you can minimize the risk of rent. If your business is not good, you will not lose much when you leave due. It shouldn't be a big problem to increase the expenditure of thousands of dollars every year.

14. Every city has several important streets or passages that go in and out of urban and rural areas, and the most crowded fork road may be the best location for business.

15, McDonald's method of calculating people's flow is to count the flow in a fixed time with a stopwatch, which is not expensive and worth imitating.

16, KFC site selection should be based on the stability and maturity of the business circle, the flow of people and cars. According to the calculation of the activity route of people flow, the main activity route of people flow, whether it will be stopped by competitors, whether it will get lost, etc., you will finally determine the site. Although you may not be as accurate as they are, it is not impossible to try.

17. No matter how suitable the location is, it should also correspond to the funds you have. Remember that the rent cost should not exceed 21% of the expected running water in any case, otherwise it will definitely be lost.

18. An alley that can cross several commercial streets is also a suitable location. The premise is to ensure that these commercial streets are leisure industries and not too wide.

19. When you choose a place and talk to the landlord about the rent, you must show your characteristics and convince him that you can bring him stable income, so that you can talk about a more suitable price. This information is based on the China Eating Net Catering Database, and I hope it will be helpful to you.