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What is the history of Quanjude Corporation?

In May 1993, China's Beijing Quanjude Group was established. In June 1994, Beijing Quanjude Roast Duck Co., Ltd. was established by Quanjude Group and six other companies. in April 2004, Capital Tourism Group, Quanjude Group and New Lufthansa Group implemented a strategic reorganization. Capital Tourism Group became the largest shareholder of Beijing Quanjude Roast Duck Co.

In January 2005, Beijing Quanjude Roast Duck Co., Ltd. changed its name to China Quanjude (Group) Co. Immediately thereafter, China Quanjude (Group) Co., Ltd. further acquired 30.91% of the shares of Jude Hua Tian Holdings Co., Ltd. and became the largest shareholder of Jude Hua Tian Holdings Co.

In April 2007, Beijing's famous long-established catering enterprises, including Imitation Cuisine Restaurant, Feng Ze Yuan Restaurant and Sichuan Restaurant, also entered into Quanjude Corporation, thus China Quanjude (Group) Co., Ltd. has developed into a joint fleet of catering companies that cover the flavors of barbecue, grill and shabu-shabu, Sichuan, Lu, court and Beijing flavors, and bring together a number of long-established brands of Beijing's catering industry.

Expanded Information

The origin of the Quanjude brand

The founder of Quanjude was Yang Quanren. When he first arrived in Beijing, he traded raw chickens and ducks on Meat Market Street outside the Qianmen Gate. Yang Quanren understood the way of selling ducks very well and his business became more and more prosperous. He was frugal and saved more and more money like a snowball. Yang Quanren every day to the meat market stalls selling chickens and ducks, have to go through a named "Dejuquan" dried fruit store. Although the signboard of this store was eye-catching, the business was declining. By the third year of Tongzhi (1864), the business had fallen apart and was on the verge of closure. The shrewd Yang Quanren seized this opportunity and took out his years of savings to buy the store "Dejuquan".

With his own store, what name should be given? Yang Quanren then invited a Feng Shui gentleman to discuss. The feng shui gentleman circled the store twice, suddenly stood still, twirling his mustache and said: "Ah ah, this is really a piece of feng shui treasure land ah! You see the two small alleyways on both sides of the store, like two sedan chair poles, in the future to build a building, it will be like a eight-carried sedan chair, the future is unlimited!"

The feng shui master's eyeballs turned, and said: "However, before this store is very bad luck, bad luck is difficult to get rid of. Unless the old name of the 'Dejuquan' is reversed, that is, called 'Quanjude', can wash away its bad luck, and embark on a straight path." Mr. Feng Shui a word, said Yang Quanren eyebrows open smile. The name "Quanjude" is just what he wanted, one of his name in the possession of a "full" word, the second "Jude" is a collection of virtues, you can boast that they do business to speak of virtues. So he named the store "Quanjude".

Then he invited a calligraphy master Qian Zilong to write the three big words "Quanjude" and made a gold plaque to hang on the lintel. The words were written in a strong and powerful, thick and eye-catching, for the store to add a lot of color.

In Yang Quanren's careful management, Quanjude's business is booming. Yang Quanren shrewd and capable, he knows that in order to thrive, we must rely on good cooks, good head of the hall, good shopkeeper. He often to all kinds of duck store to go around, explore the secrets of duck, looking for duck masters. When he learned that specializing in the Imperial Court to do the Imperial roast duck in the Jinhua Museum, there is a teacher surnamed Sun, duck technology is very superb, and try every possible means to make friends with their often drink together and play chess, the relationship between each other more and more closely. Mr. Sun was finally persuaded by Mr. Yang Quanren to come to Quanjude, and he was paid a lot of money for the job.

When Quanjude hired Mr. Sun, he was able to master all the techniques of the Qing dynasty's hanging oven roast duck. Mr. Sun changed the original roaster into a tall furnace, deep and wide hearth, a furnace can bake more than a dozen ducks hanging stove, but also one side of the baking, one side to the inside of the renewed duck. After he roasted the duck beautiful appearance, plump and full, bright color, color jujube red, crispy skin and tender meat, fresh and crispy, fat but not greasy, thin but not firewood, for the Quanjude roast duck has won the "capital of the beautiful food, nothing better than duck" reputation.

Quanjude can become a famous restaurant, the primary reason is the selection of real materials, cooks skillful, serious operation; shopkeepers hospitality customers enthusiasm. Roast duck is Quanjude's main business varieties, from the selection of duck, filling feeding, slaughtering, to barbecue, are meticulous.

Baidu Encyclopedia - Quanjude