Beijing has those do small program do good company

Everyone does not want to miss this opportunity, in the era of traffic dividend depletion, everyone wants to seize the wave of dividends of the WeChat ecological platform. The social e-commerce platform Pinduoduo, which is based on group purchasing, is one of the many water testers. As the earliest batch of small programs on line, Pinduoduo has gone through all the iterations of WeChat's small programs.

--The core value of the small program is to solve the user's needs, and the small program should be used as a tool to serve the user.

--The future of e-commerce will fit into different scenarios, and the small program just meets the needs of short-lived but high-frequency application scenarios.

Beijing Huasheng Henghui Software Development Company (Beijing)

Beijing Wumu Hengrun Software Development Company (Beijing)

Beijing to do the software to call OneWuPu --- OneOneThreeThree---SiQiSiSi company (Beijing)

Boyan Technology BeyondSoft (Beijing)

HaiHui Software HiSoft (Dalian)

WenShiSoft (Beijing)

WenShiShiSoft (Beijing) is the first company in the world to develop a software program for the development of the software industry.

Vance VanceInfo (Beijing)

Zhejiang University Netnew Insigma (Hangzhou)

--Developing an e-commerce business based on a small program requires the construction of a supply chain system that is differentiated from traditional e-commerce.

--As developers become more numerous, small programs will become more and more popular.

Small program values: "user value-oriented" concept, for the user, small program "use it or leave it" idea for the consumer itself is beneficial to the consumer, the theory is that consumers will be more and more beneficial to the more and more large, which covers The scene is also more and more.

WeChat, as the largest social network application with more than 1 billion users in China, has a small program that was born in its ecosystem.

First, there is no fixed entrance to the scene-driven purchasing behavior. Nowadays, merchants combined with small programs, small programs have the ability to open more relationship chain ties, giving merchants marketing scenarios. In the future, merchants will also be transformed from a pure search type to fit the form in different scenes, small program just for the user to provide short-term, high-frequency application scene needs.

Second, more in line with the current "decentralized" crowd structure. Each user can become the initiator of the team, can also become the receiver of information, the formation of an equal, many-to-many social network.

So, the small program can not simply be regarded as the blade of traffic growth, but to focus on what kind of scenarios each user can maximize the use of the small program, or to solve the problem that the user can not be solved before, which is the value of the small program.

Small program due to its flexibility to meet the characteristics of the user's use of the scene, its market prospects are greater. Because, the small program has two clear attributes:

-- Long-tail application

While it may seem like a low-frequency action, it will still form a huge market when the volume is sufficient. For example, occasionally using a small program to search for flight information, its entire experience feels much better than searching online. And WeChat because of the huge volume of users, such small programs to search for air tickets can still have huge opportunities.

--Offline scene

WeChat scanning two-dimensional code, has been very popular offline, through the offline two-dimensional code as a traffic entrance, whether it is used for information query or through the offline entrance to activate the online purchasing behavior, such a scenario is natural and efficient.

With the gradual disappearance of the margins between online and offline, and the depletion of online traffic, the potential shown by the small program offline will be immense.

For one thing, WeChat's mini-programs can bring in a large number of potential customers. As long as you click on the small program, that is to say that the user default attention. The small program can be permanently saved in the user's small program list.

Two, WeChat small program "without installation", can significantly reduce the cost of business development and operation. Enterprises do not have to specialize in the development of high cost, long cycle, but also consider the compatibility of Android and ios two systems APP, and you want to present in the APP all the functions, small program can be achieved.

Third, the development of WeChat small program can improve the enterprise WeChat marketing methods. A complete service chain should be: small program + subscription number / service number / enterprise number.

WeChat small program is suitable for the following six major scenes:

Transportation industry: support for one-click search and login, flights and car searches, online order and payment and other functions;

Food and beverage industry: support for booking queuing, food and beverage event marketing, online selection of food and ordering and other functions;

Movie industry: support for the movie theater query, online booking and seat selection, poster scanning code to see the

E-commerce industry: pay even if the customer acquisition, support for marketing a variety of ways to play, online shopping orders and other functions;

Offline brick-and-mortar stores: pry offline market, diversion of online traffic, support for a variety of marketing activities;

Medicine industry: on-demand, support for online dispensing, online registration, one-click payment and other functions.