Select three excellent plans for planning store celebrations (planning plans for enterprise anniversary activities)
In order to ensure that things or work are carried out in a scientific and orderly manner, it is often necessary to prepare a specific, detailed and targeted plan in advance. The contents of the plan are mostly work from superiors to subordinates or involve a large area, and they are generally distributed in the form of "file headers". How should the plan be formulated? The following are three excellent plans (corporate anniversary planning plans) collected by me for you. Welcome to share.
three selected excellent plans for planning the celebration activities (enterprise anniversary planning plan) 1
1. Foreword:
For the wedding etiquette planning agency that leads the trend of the wedding era, whether its opening activities are novel and unique, that is, "whether the first battle can be a complete victory", gives the people of jieshou city a refreshing feeling and eventually becomes a hit, and whether the wedding etiquette planning agency can win the first prize in jieshou city.
jieshou city Flower Moon Wedding Etiquette Planning Agency is located in the Big Windmill Boutique City on Jiefang Fourth Street in jieshou city, which is in a prosperous area of the city, and its affiliated Big Windmill Boutique City has a certain trend influence in the city, so it has innate advantages and related high-quality hardware facilities. As long as it is started to operate through appropriate market methods, it will certainly produce good market benefits.
Second, the method and purpose of this activity:
This activity adopts the hierarchical operation method of "inspiring popularity, creating business atmosphere and precipitating business opportunities", taking both sensational scenes and real turnover as the starting point of this activity, using concierge measures, outdoor SHOW and news campaign to inspire popularity, and using related promotional activities (concierge, festival and luck) to create business atmosphere.
III. Overall structure planning of the opening ceremony:
Our company will plan this event to break the conventional model of previous celebrations and will undertake it in different venues. Objective 1: to break through the limitation of small impact on the opening ceremony area; Objective 2: To attract people from all walks of life in jieshou city to the storefront of the wedding etiquette planning agency with a good moon.
the overall framework of this activity is to make the wedding scene dream, novel and jubilant. Combine the wedding form with the double festive atmosphere of the opening ceremony. Then, it can achieve the purpose of gathering popularity and expanding the popularity of wedding etiquette planning institutions.
(wedding SHOW and live audience interactive games will be held simultaneously to maintain popularity and promote on-site sales. )
Fourth, the opening ceremony of the wedding etiquette planning organization with a good full moon
1. Time: 21xx August 6 and 17 (the schedule of the celebration process will be formulated separately according to the specific situation)
2. Location: the square in front of the jieshou city Shopping Center on the first day, the central square of the jieshou city Municipal Government on the second day
3. Person arrangement for the opening ceremony: the master of ceremonies for the bride and groom, a flyer clerk, two wedding site supervisors and a service staff. Several
masters of ceremonies announced the opening of the wedding ceremony for the full moon, and the drummer played music (time: three minutes).
firecrackers exploded, the master of ceremonies announced the start of the wedding reception, and the groom and the wedding reception car set off.
Blow and knock all the way to Huahaoyueyuan Store (equipped with two clerks to distribute promotional materials for opening discounts, which runs through the opening ceremony)
When the groom arrives at the bride's place, he kneels down to propose marriage to the bride, presents flowers and carries the bride to the car. Drummer playing music performance (11 minutes to attract the public)
The bride and groom and all the staff go to the live show together.
the master of ceremonies announced the wedding.
Newcomers enter the venue: (The little angel leads the way and the spotlight plays an effect. The groomsman and bridesmaid throw petals on the road and set off small fireworks for the wedding March). Newcomers exchange tokens (the appearance of the ring is designed). The witness asks the newlyweds if they want to kiss each other and drink a toast (I do in the background music). Newcomers light happy candle holders (background music); Pour sweet champagne (background music); The bride throws flowers with her back to the unmarried woman (background music).
The emcee expounds the significance of this kind of wedding and the service scope of the wedding etiquette planning agency with a full moon.
The signboard of the wedding etiquette planning agency with a full moon in jieshou city is covered with red cloth, and the red cloth is unveiled by the company manager in the sound of blessing. The emcee loudly announces: (Background music) The wedding etiquette planning agency with a full moon in jieshou city has opened its business and its financial resources are rolling in. Firecrackers are ringing.
Show pictures (projectors and screens) related to the on-site wedding and accept on-site consultation and orders.
5. Celebration of the opening ceremony of the wedding etiquette planning organization with a full moon
1. Scene layout:
Opening activity leaflets
A, quantity: 5,111
B, specification: A4 color pages with both sides
C, material: paper
D, content: (to be determined) < p Area: rural villages and towns around relevant residential areas in urban areas
T-shaped background tables
A, quantity: one
B, specification: 3m high and 6m wide
C, Content: six LED lamps before and after pink ice silk purple drawing, two luminous trees on one side, candlestick on the left side and champagne tower on the right side. Six big cold fireworks are placed in front of the heart-shaped stage.
The arch is pink in front, the square pavilion is decorated with red drawing, and then the golden carpet road guide is all led by luminous lamps.
D, layout: 4 stools and 16 stools under the stage. Put a leaflet
welcome card
A on the table for the invited unmarried guests, design your own welcome guests
B, take photos of new people
C, make a theme exhibition
professional audio
A, quantity: one set
B, description: professional (equipped with professionals to ensure smooth sound quality). Location:
professional performance show on the side of the main venue (see the description of performance items at point 6 on the next page for specific arrangements)
A, quantity: 4 pairs (depending on the number of wedding dresses)
B, description: men and women with good figure, good looks and good temperament display different types of wedding dresses
C, location: performance stage of the main venue
2, arrangement of on-site staff: On-site chief commander: (responsible for the command, deployment, process control and handling of emergencies, etc.)
B. Deputy on-site commander: (responsible for the command, deployment, process control and handling of emergencies, etc.)
C. On-site coordination team: (responsible for the on-site power connection management and the execution and control of the wedding ceremony.
D, performance team: (responsible for the sound effects, the coordination and interactive effects of performance activities and games throughout the ceremony)
3, list of needed items and budget (see attached table).
VI. Celebration of the Opening Ceremony of the Wedding Etiquette Planning Agency
According to the planning of this performance, it was decided to organize four pairs of men and women with different characteristics to carry out this performance. Make it reach an active atmosphere:
1. Model team:
(This performance team is performed by various Chinese and foreign wedding gifts. Number of people: 4 men and 4 women (youthful, fashionable and beautiful)-(main suppliers can be invited to co-sponsor, and the brand name will be announced orally by the host)
At the same time as the wedding dress is displayed, the MC can introduce the meaning of the dress, which is suitable for people and places.
2. Band group:
Performer: xxx band.
Number of people: 3-4 people (keyboard player, guitarist, drum player, lead singer).
Performance content: songs and music suitable for a happy wedding.
There will be a lot of logistics support work that needs to be paid enough attention in the specific operation process of this activity, and the quality of logistics support work will directly affect the success or failure of this activity:
1. Funding arrangement for the activity:
The funds needed for the activity should be managed by a special person, and after the scheme is determined, it is necessary to ensure that the activities are adequately funded and smoothly implemented.
2. Security and emergency measures, traffic order on the day of the event:
Several security guards are equipped to comprehensively monitor the event site.
3. Electrician:
The main venue is equipped with a professional electrician to check and maintain the electricity consumption and ensure the normal speech and broadcast of the ceremony.
VII. Opening promotion plan:
In view of the present situation of the wedding etiquette planning organization with a good full moon, the following promotion plan proposal is put forward during the opening period:
Activity generation: In order to achieve the above-mentioned goal of ensuring popularity and sales, we should jump out of the traditional old-fashioned mode of "opening celebration, xx discount for the whole audience" and exchange for higher sales at the expense of a part of gross profit to ensure hard-won sales.
1. "On-site order" promotion activity (the core of this promotion activity)
Activity form: that is, customers can order on the spot, and after paying a large amount of deposit (1111 yuan /RMB), customers can enjoy a discount of 1.7.5% on the total wedding price.
2. "On-the-spot order" promotion:
Activity form: customers can enjoy a 15% discount on the total wedding price after paying a certain deposit (511 yuan /RMB).
3. Promotional activities during the opening period
For customers who do not place orders on the spot, they can enjoy a 11% discount on the total wedding price if they place orders in the store within one month after the opening of the organization.
5. Other interactive knowledge quiz games (specific to be determined and provided separately).
6. Local promotion activities carried out by other suppliers must be coordinated with the whole.
VIII. Advertising media placement and arrangement for the opening ceremony of jieshou city Flower Moon Wedding Etiquette Planning Agency:
On the day of the event, local TV stations are invited to shoot, and after editing, they will be broadcast in prime time of TV stations within one month during the opening period.
1. Print advertisements: leaflets, gift bags ...
2. Electric car body advertisements: (specific to be determined and provided separately)
3. Outdoor large-scale street sign advertisements: (specific location to be determined and provided separately)
4. Radio advertisements: (specific to be determined and provided separately)
5. Three excellent plans (enterprise anniversary planning plan) 2
1. Theme of the event: Brilliance for 12 years, Honesty forever-the 212nd anniversary of the new century
2. Time of the event: February 29th (Tuesday)-October 3rd (Sunday) for 6 days
3. Content of the event:
Give 21
if you are happy for over 111, you will get 21 coupons for clothes and department stores for over 111, then 21 yuan Huacheng food coupons, and so on. If you are happy for over 111, you will get 11 yuan coupons for household appliances, photographic equipment, watches and cosmetics, and then 21 yuan Huacheng food coupons, and so on.
(The goods are not allowed to participate in the activity, so the membership card will earn normal points, and the coupon is universal throughout the building and valid for use during the activity)
★ The supermarket will be more affordable in 2112
During the activity, the supermarket will launch the promotion activities for the anniversary, the redemption activities for the Year of the Tiger, and there will be special sales, anniversary sales, anniversary recommendation and other value-added goods waiting for you, and the price will definitely make your heart beat ... < p With the redemption voucher, it can be redeemed:
1,1 liter Weidamei soy sauce original price: 11, 51 yuan/bottle redemption price: 7, 99 yuan/bottle redemption price
2, Baixiang instant noodles original price: 18,11 yuan/box redemption price: 12, 91 yuan/box redemption price: 628g carved soap powder original price: 6.
5. original price of shuanghui instant noodle partner: 5,11 yuan/piece; redemption price: 3. 41 yuan/piece (2 packs can be redeemed at a time)
★, birthday celebration in the new century
Any customer born on October 1 (regardless of age) can get a birthday cake with the original and photocopy of ID card. (the quantity is limited while stocks last)
★, a word is worth a thousand dollars-a reward for "catching" good ideas
If you have any good ideas or suggestions for advertising slogans in our shopping mall, please write them down and hand them over to the main service desk on the first floor, and all participants will receive a beautiful gift; The best idea was awarded to 511 yuan (store celebration voucher) and published in the newspaper New Century Man.
★, brilliant for 12 years, sincere forever-"Thanks for being with you all the way/collection of sincere opinions"
When time flows quietly, when flowers are colorful and open, spring is born and summer is long, which means growth, maturity, harvest in autumn and storage in winter, interwoven with simple flowers and magnificent brilliance. Ups and downs in 2112, because you accompanied me all the way.
The old year is about to pass away, and the new year is coming. On the occasion of the 12nd birthday of the new century, listening to your voice is to serve you better and to grow stronger in the new century. From February 29th, 21xx to October 3rd, 21xx, the store managers of New Century Shopping Plaza Store and People's Shopping Mall personally sat in the hall to open the activity "Thanks for being with us all the way/soliciting opinions" to listen to you.
every customer who participates in this activity will get a beautiful gift, and every customer who puts forward constructive opinions or suggestions and adopts them will be rewarded with goods worth about 1,111 yuan, which will be published in the newspaper New Century People in the next month. And hired as a part-time supervisor of Rizhao New Century Commercial Building Co., Ltd. to plan the celebration activities, and selected three excellent plans (enterprise anniversary activities planning plan). 1. Background and significance of the activities
With the fierce competition in the xx supermarket industry, how can we take advantage of the full moon to carry out a series of promotional activities, so as to gain a firm foothold in the xx market, expand the brand influence and achieve the purpose of promoting sales? This promotion is the subject we want to solve.
second, the name and positioning of the event
The name of this event is: "Celebrate the full moon sweeping xx at ultra-low price, and give back the full moon gift for you to choose". Take fresh as the theme.