In recent years, the business of physical stores has been sluggish. Except for restaurants, clothing stores, fruit shops and grocery stores on a street are all depressed. This is mainly caused by the following reasons: First, the house price is getting higher and higher, and the rent of the physical store is also rising higher and higher. The shopkeeper can only pass the rising rent on to the goods, and as a result, the business of the physical store is getting colder and colder. Physical stores are mainly killed by high rents.

Second, more than a decade ago, few people competed to open cafes, fruit shops and small supermarkets. Now, because jobs are hard to find and the state encourages people to start businesses, many people have come out to start businesses. However, due to the fierce homogenization competition, there are dozens of clothing stores in one street. With such homogenization competition, it is good for ordinary physical stores to barely maintain, let alone grow and develop. If the physical store is killed by online shopping, it is better to say that it is crowded out by homogenization competition.

thirdly, physical stores have to pay all kinds of taxes and fees, as well as labor costs. Especially in the past, the labor cost was very low, but now the wages of several people (such as porters, campers and truck drivers) employed in physical stores are not low, plus food and shelter. This makes the situation that the physical store has poor profitability even worse. Since opening a physical store is so tiring, it is better to go home and rest early.

Undeniably, online shopping is also one of the reasons that aggravate the decline of physical stores: on the one hand, since online shopping, many young people are reluctant to go shopping in physical stores, and goods that can be purchased online are not bought in physical stores. A large number of young people's shopping needs are diverted by online shopping. On the other hand, the emergence of online shopping has enabled the Internet to enter thousands of households, but it has also made everyone's business profits more and more transparent. Online shopping is also forcing physical stores to reduce profits and improve service quality. And those enterprises that can't innovate and can only compete in homogeneity can only be eliminated.

Of course, the online shopping business is getting worse year by year. The main reasons are as follows: First, the ranking of e-commerce online stores has been fixed, and only a few large businesses are circulating, earning most of the profits of their peers. At the same time, small businesses can't compete in ranking because of no traffic and sales, and for consumers, no one wants to turn over a few pages to find a product that is almost certain to be homogeneous. Therefore, the days of small and medium-sized online stores are getting more and more sad.

second, e-commerce platforms have specially set up some online shopping festivals, such as Double Eleven and Double Twelve e-commerce festivals. However, small and medium-sized online shopping stores can only make money at a loss, because the platform stipulates that merchants should sell at a reduced price, and if they want to rank high in online shopping stores, they must also invest in advertising. Imagine that the original merchants have not made money by selling at a reduced price, and they have to pay for advertising on the e-commerce platform. Then the online shopping store will definitely lose money.

Then, how can the online shopping store get rid of the retrogression that is getting worse year by year? On the one hand, to launch differentiated competition, we must make our own characteristics and provide different products and services to consumers. Because, homogeneous competition can't compete with large online shopping merchants, and small online shopping shops can only survive by taking a differentiated competition model.

on the other hand, at present, the development of major e-commerce platforms is also restricted by the market and tends to be saturated. As a result, other domestic e-commerce platforms have also introduced the concept of "online and offline". At present, the new concept of online and offline is being accepted by more and more businesses. Consumers can place orders online, and then go to a nearby physical store to experience the feeling of newly purchased goods, and can take the goods home. In this way, physical stores and online stores have adopted complementary business forms.

The depression of physical stores is mainly affected by various rising costs and homogenization competition. The impact of online shopping stores on physical stores must be there, but it is not the main reason. At present, the living space of small and medium-sized online shopping stores is squeezed by big businesses, and the life is getting worse year by year. In the future, online shopping stores will only take differentiated competition, and the development trend of physical stores and online shopping stores will be the great integration of online and offline. Only by going hand in hand with online and offline can physical stores and online shopping stores find a way to survive together.