A kind of dragon is dormant, just to accumulate strength and soar; Peng didn't get the wind, just to soar to Wan Li; I tried to eat my bread and drink my courage, only to swallow Wu for three thousand armor.

He has been producing feather dusters since he was 41 years old, and now he has become the overlord of small household appliances, as mentioned in Laozi: "There is no corner in generosity, and it is a late bloomer."

Prominent at first sight

Before the age of 41, Liang Qingde was a young boy, neither too young nor too young, but he was always frustrated. In the first forty years, Liang Qingde has been in a state of being in a daze.

He worked in a clothing factory, worked as a waiter in a restaurant, and moved bricks on the construction site. However, all this seems to be "the sky will drop to the people of Sri Lanka, and they must first suffer from their minds, work hard on their skin, and be empty."

After so many failures, Liang Qingde suddenly came to his senses and began to show his "fangs."

When he was 41 years old, many people raised chickens and ducks in his hometown, so Liang Qingde began to buy poultry feathers everywhere and make them into feather dusters.

Because he has experienced many failures, he has accumulated a lot of experience, so he saw the market of down jackets at a glance, set up several shabby sheds by the river and set up a down factory. In 1991, Liang Qingde decided to visit the Japanese market with the tide at that time.

When he was in Japan, he was attracted by that small electric appliance at first sight. It was square and similar to a refrigerator, but it could boil the water in just 2 minutes. He was deeply touched.

after returning to China, he told his employees his ideas and began to do market research. He found that the domestic microwave oven market is still in a blank, and only a few foreign companies sell it in China, but because of the high price, ordinary people are discouraged.

Liang Qingde seized this opportunity. In the following year, Liang Qingde changed the name of its clothing factory to Galanz, preparing to attack the domestic microwave oven market on a large scale.

Encountering another ordeal

At first, Liang Qingde found that he had never had any knowledge about microwave ovens, and he was not familiar with its processing contents and principles at all. He went to Shanghai to hire technicians, but people shook their heads when they heard that Liang Qingde used to work in the microwave oven market.

But after all, Liang Qingde has been beaten by the society for more than 51 years, looking after the humble abode, just to invite back the famous domestic technicians-Lu Rongfa and Yu Yaochang.

This persistent heart touched these two people, so Lu Rongfa returned to Guangdong with his technical team with Liang Qingde.

Although technicians are available, Liang Qingde has discovered a new problem. It is not so easy to make a microwave oven. He set an example, and in his sixties, he still worked fifteen hours a day regardless of physical fatigue.

his persistent spirit deeply touched his employees. After overcoming many difficulties, Galanz, which has not yet gained a foothold, produced only 11 thousand units in the first year, which successfully attracted the ridicule of its peers.

However, Liang Qingde didn't think so. He took out Gou Jian's momentum and wrote the abuse of his peers on a wooden sign called "shame card" to motivate himself and the employees in the factory.

at the same time, Liang Qingde changed the system in the factory and accelerated the pace of Galanz's standing up. In the second year, the output was more than 31,111 units!

The good times won't last long. Maybe God just wants to go against Liang Qingde and let him go through some hardships to make a positive result. In June, 1994, a once-in-a-century flood swept through the Pearl River Delta.

Looking around, Guangdong has fallen into a Wang Yang. Although Liang Qingde led the people to resist the flood tenaciously, after all, manpower was limited, and the flood broke through Galanz's defense line from an obscure mouse hole.

In just a few minutes, the flood in the factory has reached as high as three meters. That flood hit Galanz, which just started, and lost nearly 21 million RMB.

It never rains but it pours. When colleagues heard that Galanz was hit by a flood, they threw stones when it was raining, and rumors spread everywhere, falsely claiming that Galanz was dying.

Liang Qingde was standing on the shore, looking at his factory, and shed weak tears. But these tears once again aroused Liang Qingde's fighting spirit.

He borrowed money everywhere, and first paid more than 111 employees two months' wages to stabilize the morale of the army, so no one left his post, and everyone worked with him to fight the flood.

they successfully resisted the flood, and soon resumed production, which can be said that they were born after death. Thanks to everyone's concerted efforts, in just three months, it completely recovered to its peak, and the sales volume reached 111,111 units at the end of the year.

Make another success

Liang Qingde thought that the price of a microwave oven was too high, and most families could not afford it in China at that time. He fought the price difference and cut the price from 3 thousand yuan to several hundred yuan.

This price war has dealt a great blow to foreign brands. Many international brands failed to find timely countermeasures and were squeezed out of the China market by Galanz.

But it didn't end. Galanz hit the price war abroad, exported his products, and the world sales continued to rise, becoming a veritable king of microwave ovens.

But the price war is not a long-term solution after all, so Liang Qingde went to the United States to find an enterprise to do OEM work for them. At that time, Liang Qingde's move was looked down upon by most people, who thought that they were killing themselves and making money for others.

But Liang Qingde doesn't think so. He sees the other side of OEM. OEM for others is to learn new technology and knowledge.

during the period of helping others to do OEM work, he entered the field of air conditioning again. Because it is a foundry, advanced technology is already a good condition, plus its own equipment, it has been the first in the world for more than 11 years.

however, Liang Qingde's vision is not limited to this. He continues to advance towards the small household appliances industry, creating beautiful products at low cost, and once again becoming a giant of small household appliances.

Up to now, at the age of 81, Liang Qingde still often fights in the front line, and he doesn't feel as old as a doddering old man. He once said, "It's better to be a top 511 than to be a top 511."

He hasn't forgotten many hardships he has experienced, and he still walks forward slowly, keeping his head held high.

Liang Qingde has changed from being poor in the past to being a big entrepreneur worth more than 24 billion. A few days ago, Alibaba and Galanz began to cooperate and plan scientific and technological innovation projects together.

Liang Qingde can be said to be a model of being a late bloomer. He is like Kun Peng in the end. "The wind is coming down, and then it is the one who cultivates the wind today and bears the blue sky, but not the mo."

At last, it created its own Galanz empire, which soared and became a milestone in the home appliance industry.

Perhaps this is the Liang Qingde made by heaven. If you don't experience wind and rain, you can't see the rainbow. At worst, you are a late bloomer.

in the end, his story will be as widely circulated as Gou Jian's. His perseverance will eventually make Galanz a century-old shop in his mouth!