Henan New Tobacco Group was established on July 9, 2003, which was formed by the joint reorganization of Xinzheng Cigarette Factory, Anyang Cigarette Factory and Luoyang Cigarette Factory. The total assets are 5.26 billion yuan, and the output in 2003 is 50.8 billion pieces, ranking fourth among the national cigarette industrial enterprises. Group companies have advantages in brand, market, management, technology and human resources. The former Xinzheng cigarette factory and Anyang cigarette factory are the top 36 cigarette industrial enterprises in China. Among the three leading brands, Hongqi Canal and Golden Mango are 36 famous cigarettes in China, and Luo Yan is a provincial excellent product. The products are sold to 29 provinces, municipalities and autonomous regions, and the sales outside the province account for 50% of the sales outside the province. In 2003, Homer cigarettes with completely independent intellectual property rights, with five flavors and specifications of 10, were exported to the American market, totaling 262 million cigarettes, and Rainbow cigarettes were mainly sold to the Southeast Asian market. It has one of the few postdoctoral research centers and postdoctoral mobile stations in the national tobacco industry, and has technical cooperation experience with Philip Morris, the world's largest tobacco multinational group company. The three-year development goal of the group company is to build a first-class enterprise with a revenue of over 10 billion yuan, cultivate a national brand with a scale of over one million boxes, and develop into the largest and strongest tobacco group in northern China. Zhengzhou Cigarette Factory ................................................. was established on July 9, 2003, which is a large cigarette enterprise reorganized from Zhengzhou Cigarette Factory and Luohe Cigarette Factory. Zhengzhou Cigarette Factory, founded in 1944, is a large national second-class enterprise. The flagship brand Jinye was popular in China as early as 1950s and 1960s, and once became synonymous with cigarette products. Luohe cigarette factory, founded in 1949, is an advanced unit of spiritual civilization construction in China and a medium-sized strong factory in Henan tobacco industry. After the transformation of its Shahe brand, its production and sales volume reached 560,000 cases in 2004, ranking among the top cigarette brands in China 10 with excellent quality, which was called "Shahe phenomenon" by people in the industry.

The newly established Zhengzhou Cigarette Factory has advanced cigarette manufacturing equipment at home and abroad, with total assets of 3 1 100 million yuan. There are 2,353 employees in the main business, including 864 employees in the General Factory 1 0 and 864 employees in Luohe Branch. College degree or above 1206 people. There are three major brands, namely "Jinye", "Shahe" and "Sanhua", all of which have been selected into the list of top 100 brands in the industry, forming a reasonable layout covering high, medium and low-grade markets inside and outside the province. Among them, "Jinye" and "Shahe" are five dominant brands in Henan Province and have strong market competitiveness.

In the past 2004, Zhengzhou Cigarette General Factory made five articles on "products, market, quality, mechanism and management" and vigorously promoted technological transformation in accordance with the brand development strategy of "strengthening gold leaf and making Dashahe River". All resources have been optimized and integrated, and the enterprise has entered the track of sustained and healthy development. In particular, after more than a year of scientific and technological research, Jinye (customized by celebrities), a cigarette that can best represent Henan's image, has been successfully developed, which has effectively enhanced Jinye's brand image and ended the history of no high-end cigarettes in Henan's cigarette industry.

2005 is a crucial year for the development of Zhengzhou cigarette factory. In the new year, the General Factory will focus on the enterprise development idea of "Three Decisions and Four Innovations" and the brand development strategy of "Strengthening Golden Leaf and Making Dashahe River", take development as the theme, reform and innovation as the driving force, and focus on internal management and market expansion, and strive to solve two key problems of product and team building, so as to achieve "seven persistences" and "seven highlights", strengthen the enterprise, improve the brand, upgrade the structure and improve the quality. At present, the first-stage silk production line with an investment of 600 million yuan has been completed and officially put into use; The renovation of the second-phase wrapping workshop is under way.

Brand determines development. The refinement and sublimation of the brand connotation of "The Yellow River is thick and the golden leaf is natural", together with advanced cigarette technology and equipment, constitute the two wings of the golden leaf brand, which will surely make the golden leaf brand rise in the Central Plains, take off in China and take off in the world. With the completion of the "Tenth Five-Year Plan" technical transformation project and the implementation of the strategy of "strengthening gold leaf and making Dasha River", the comprehensive strength of enterprises has been greatly enhanced, and I believe that Yan Zheng will have a better tomorrow!