First of all, let me talk about the general plan! ! ! ! 1: Everyone has a love of beauty for brand packaging. Everyone has a special aesthetic angle, the most beautiful voice and appearance. Van Boo Image is committed to discovering the extraordinary temperament of every customer and creating perfect images from a professional perspective. The traditional photography style is dull and outdated; At present, the photography market mainly focuses on wedding photos and children's photography, and the market competition is fierce. However, from the analysis of the present situation, the competitive advantages of most photography shops are concentrated on the photographic scenery, makeup and price advantages. Many photo studios are crowded, and the models and processes are perfect. Therefore, starting from these advantages, there is great resistance. The photo studio is involved in personal photo, the elderly market, college students, couples photo, outdoor photography and other markets to stimulate new consumption with a brand-new perspective and the most reasonable package. Photography style advocates restoring the true colors of characters, striving to show personality and create extraordinary! 2. Positioning analysis L. Target groups: urban white-collar workers, government officials, corporate bosses, and gold collars, who have higher incomes, have certain cultural literacy, and pursue petty bourgeoisie with quality and humanistic feelings. Mainly women aged 22 to 45. 2. Strategic positioning: make up for the blank of traditional photo studio and take the personal market. With these general routes, I still need some more specific knowledge, and I am actively learning and exploring. What kind of photo album, material and style do you make? How to match it reasonably and what price is appropriate. How to do a good job in customer management and group purchase site selection? What kind of machine to buy, what things are needed for studio decoration. What necessary accessories are needed. How big is the demand for personnel and how much salary is appropriate. Publicity-oriented or customer-driven. My area is Chengde, which is novel in style and suitable for local customs. These things need some more systematic research. Although I have some experience, I am not absolutely sure about it now. I also made a simple plan for my equipment! Canon EOS 40D Canon EF 24-70mm2.8L USM Canon EF 85mm f/1 .8USM10cm five-in-one reflector 2 Bainuo A-228 n6+ Bainuo KB-1ptza8-300W370 *100 soft.