Monthly work summary and plan of the clothing store manager 1

What qualities should the store manager possess? Let's analyze this question in detail:

1. Quality requirements of the store manager

As the supervisor and operator of a store, the store manager has an important influence on the inside and outside of the store in any way. As a supervisor, one should have at least the following three conditions:

(1) whether it can give subordinates a sense of trust

(2) whether it can stimulate their work *

(3) whether it has the potential to lead and control

As an operator, the store manager not only has a deep understanding of the store management style, but also has a clear understanding of the development prospects. At the same time, the store manager should also have the corresponding knowledge reserve, so as to accumulate wealth and develop thin hair in business, which can be summarized as follows:

① Have the knowledge to observe the changes of consumers.

② have knowledge about the changes and present evolution of retail industry.

③ have knowledge about the management technology and management technology of the retail industry.

④ having knowledge about the company's history, institutional organization and ideas.

⑤ have knowledge about the changes and future evolution of the industry.

⑥ have knowledge about dealers and buyers, and have contacts with companies.

⑦ Have knowledge of educational methods and techniques.

⑧ Have knowledge about the planning method of the store.

pet-name ruby has the knowledge of planning and understanding the statistics in the store.

⑩ have knowledge of the laws of retail industry.

In addition, the confirmation of the excellent behavior characteristics in the successful experience will lead to "self-confidence" and at the same time promote the improvement of "challenge". For a successful store manager, we should improve our "challenge".

2. Potential requirements of the store manager

Every day, it is the potential that every store manager must have to grasp the key points, ensure the orderly operation of the shopping mall, realize the business objectives and improve the company's performance to the utmost.

(1) Management potential

The store manager is the manager of the terminal store and the person assigned by the store owner to operate a terminal store. His task is heavy, in a nutshell, it is to complete the business objectives set by the company and implement an effective work plan. So how to complete the business objectives set by the company and implement an effective work plan requires the store manager to break down the objectives and start from managing the business activities every day. Business activities are repetitive actions of making plans, implementing and summarizing. In fact, the business activities of shops, whether calculated by month, quarter or year, should follow the procedures of planning, implementation and summary. In this process, the store manager should have the necessary management potential and learn to manage with "people" and "numbers".

using "people" to manage

management simply means letting people do what you want to do well. In the process of store management, the store manager needs more partners to assist in the work, complete the work better, and stimulate the team members' sense of ownership. In this link, the store manager should pay attention to both giving rights to subordinates and clarifying responsibilities. On the one hand, let the subordinates give full play to the tasks assigned, on the other hand, supervise the process, give guidance and training to the subordinates, and give full play to people's role and potential. Don't do everything yourself.

Managing with "numbers"

Managing with "numbers" is to guide and evaluate the daily management of the store according to the numbers decomposed by the store objectives. Shops can also set necessary standards for all kinds of time. For example, the standard time allocation requires employees to spend 61% of their working hours on sales, 28% on non-sales activities, 5% on idle time, and 7% on being away from the sales place. Any deviation from these standard times should be understood and corrective measures should be taken if necessary. In the process of store management, management is a comprehensive process. Management methods should also be flexibly adopted in different ways according to actual needs.

Being organized, with good time management potential and emotional management potential

A store manager's work materials are very complicated, so good organization is needed to ensure that all the work in this store can be carried out in an orderly manner; Need to manage your time effectively to ensure work efficiency; You also need to manage your emotions effectively to cope with the pressure of work and performance and maintain the good state and atmosphere of the whole team.

(2) Leadership potential

Problem-solving potential

Good communication potential

Good execution potential

Rich experience in sales and customer service

There are many things that a clothing store manager should master, including extraordinary eloquence marketing skills and the management of commodity operation.

1. Management of product sales model

According to the consumption characteristics of different clothing categories and styles, there are different shopping guide sales skills, clothing products have their own particularity, and different product categories, different combinations and different styles have different demand and function focuses, so clothing retail management software projects need different sales management models. For example, the wardrobe sales method of business men's wear, identity sales method, body sales method of clothing, style matching sales method of fashionable women's wear and so on.

These sales methods of clothing retail management software are confidential to meet the customer's purchase demand, which makes the sales interactive transaction process of shopping guides have a higher transaction rate and joint sales rate. At present, a clothing store manager works in this field, usually a clothing store manager's predecessor is an excellent shopping guide, and then he is promoted to the store manager, and the store manager's sales coaching training for shopping guides is usually his own experience. So there will be a phenomenon that every shopping guide has his own sales style. Serious brand stores will also have the phenomenon that once the shopping guide staff changes, the products will be unsalable and face inventory losses. Therefore, the first core commodity operation potential that clothing store managers need is the sales model management potential.

2. Product mix plan

The product mix of a store can be divided into: main sales category, auxiliary sales category and distribution category, and each category is divided into image model, best-selling model, flat sales model and auxiliary model, etc. Thinking about the display angle is usually based on style series, core style combination and display in different time bands. And each combination also includes price bands: main selling price band, auxiliary selling price band, image price band, competitive price band and so on.

The commodity plan in the new quarter is related to the sales performance in the new quarter. We should determine the business objectives in the new quarter, such as what are the main solutions to the business difficulties in the new quarter, such as expanding the turnover of competitors, increasing certain types of customers, or strengthening the repurchase frequency of old customers. After all this work is done, it is the next step to clearly list the product category, aesthetic consumption coefficient of styles, number of styles, number of styles, number of each ratio and other detailed product combination plans. Ordering with a clear plan will become very simple, as long as you grasp the scientific style filtering method and determine the goods that meet the requirements of the plan.

Many sales brands have put forward the practice of shortening the delivery cycle as much as possible, which can respond to market changes more quickly. However, no matter how fast the delivery cycle is, you present a whole store of goods to consumers every day, and whether consumers buy it or not depends on your product portfolio. The frequency of the loading band determines the frequency of consumers coming to the store. But this can't replace the link of overall goods planning. Especially for some business men's wear brands and some women's wear brands with long order cycle, the potential of this product plan is inevitable.

3. Potential of products to cope with changes

The potential of products to cope with changes refers to the potential to cope with changes in market conditions. The change of market conditions in shopping malls usually comes from three major aspects.

first, the change of clothing purchase demand brought by seasonal climate, which mainly comes from the rapid adjustment of goods, how to tap old customers, or guide new guests to dress in a timely manner to improve turnover. Brands that have no conditions to adjust goods can only get answers from the latter two.

Second, the product characteristics and trends of competitive brands are competitive. There are many ways to deal with this phenomenon, such as how to strengthen and amplify their own advantages.

Third, the wrong decision of the ordering plan leads to the inclination of the product category ratio, and the clothing retail management software solution can be solved by thinking about how to subdivide the product sales.

4. Analyze the marketing of the brands you sell

In fact, many differences can be found in the positioning of seemingly similar sales brands in the same business circle. These differences are that you can enlarge the differences through marketing to win the market. The key there is whether you can see whether the differences are market-recognized differences

The target consumer groups of each sales brand will be different. Most bosses can't tell what brand consumers they sell, but all they can tell is some basic information, such as age, income and occupation, which can't make corresponding business decisions according to consumers' product strategy, promotion methods of clothing retail management software and sales response. However, specific consumer group information, such as clothing purchase concerns, consumption values, shopping habits, professional environment, wardrobe characteristics of dressing habits and other information, is often rarely studied and understood. Everything depends on product promotion and boss's investment and decoration environment. If business is not good, adjust the store image. If business is not good, blame product problems, seasonal problems and so on.

clothing store manager's monthly work summary and plan 2

(1) set aside a little time to check the work every day

check all the work parts of the work under your jurisdiction every day. But don't check the same information at the same time every day, and change the time and the information you check. Sometimes in the morning, sometimes in the afternoon, and at night if there are two shifts. Don't leave anyone out of supervision.

(2) Before you check your work, think carefully about a key point you want to check

Before you check your work, think over your key points repeatedly, so that you won't be in vain and employees may not be able to cope with the past. You always have to act like an expert. In fact, you are no longer an expert in this field. You should check no less than 3 items at a time, but no more than 8 items. Change every day, so that it won't be long before you check all the in-store work procedures, service processes, customer satisfaction and work tasks.

(3) Check it selectively

When you check your work, don't check it in general. If you check a few items selectively, you don't have to look at other aspects. Don't try to see everything in one day, in fact, you can't do it either. Stick to this inspection system, don't let anything distract you, and don't let anything interrupt your routine. In this way, the whole work in the store under your jurisdiction will go smoothly and orderly.

when you check, you should check according to the key points you choose, not according to the key points brought by your employees. If you don't have your own priorities, you may be led by employees. You should never forget who is the inspector and who is the inspected.

(4) It is absolutely necessary to always cross the chain of power

without exception. No other type of inspection will be satisfactory. Don't ask your employees' managers how they are doing, you know how they will answer. You must go to the workplace to know the truth in person, only in this way can you see what you want to understand. As a courtesy, the manager of that department will definitely follow you, but you should not ask him any questions, you should ask some questions to the employees under his jurisdiction, which is the way you can get a direct answer.

(5) Ask more questions

Remember, you check your daily work to know more about the situation, not to let others know about you. So you should ask more questions, listen carefully to the answers, and let your employees tell you how they have improved their work. If you let them talk, they will tell you. After all, most people still expect to do their work better.

(6) Re-check the mistakes you found

If you can't take necessary actions to correct the mistakes you found before, then such a check is of little value. Now that the mistake has been found, it is necessary to check it again. To this end, we should establish a system to supervise the correction orders you give so that they can be implemented.

clothing store manager's monthly work summary and plan 3

First, early meeting-gfd inspection, happy to share work experience and service skills, yesterday's performance analysis and set today's goals, and the company's documents are notified and conveyed.

2. Try to leave the customer's detailed information in the sales process, which should record the customer's phone number, birthday and size in detail. We can collect customer information in the form of VIP cards, promote the brand and promote the re-purchase. We should inform the old customers in time when the new ones arrive in the store (but we should choose an appropriate time period to avoid disturbing the customers' work and rest as much as possible), which is not only a respect for the old customers, but also a promotion purpose, and develop new customers on the basis of doing a good job in maintaining the old customers.

Third, be familiar with the inventory details of the goods in the store together with the shopping guide, so as to recommend the goods in the store to customers more accurately (some shopping guides fail to recommend the goods without the number suitable for customers because they are not familiar with the inventory situation). Communicate with leaders in time and allocate sources of goods.

fourth, do a good job in matching goods, update the window and promotional materials in time, and adjust the market regularly to ensure that the goods are not unsalable because of the location of the store. Guide the shopping guide to make timely recommendations for unsalable goods and broken code products in the store, and communicate with the leaders about the specific situation of unsalable goods so that the company can adopt corresponding promotion plans in time.

5. Adjust the atmosphere of the store, encourage employees appropriately, and let each employee be confident and devote himself to his work happily. During the sales process, the store manager and other shop assistants should assist in the sales. Unity is the basis of doing a good job in sales.

VI. The shopping guide is the bridge between the brand and consumers, and also the image ambassador of the brand. We should start from the image of the store manager and the shopping guide, unify the work clothes, keep in good working condition at all times, deeply understand the company's business philosophy and brand culture, strengthen the professional knowledge of fabrics, manufacturing technology, wearing and maintenance, and understand the necessary color and style collocation. The most important thing is to constantly improve the sales skills of shopping guides, and colleagues should learn from each other and learn from each other's strengths.

7. communicate with the shop assistants well, and help and care the shop assistants who are in trouble, so that they can concentrate on their work. To achieve fairness and justice, all work plays a leading role.