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Overview of the development of catering industry

As a traditional service industry in China's tertiary industry, the catering industry has 4 million catering outlets nationwide. At the same time, super-large-scale enterprises began to emerge, with the turnover of 11 enterprises exceeding 1 billion yuan, and the turnover of 34 enterprises exceeding 511 million yuan, of which the turnover of the top ten enterprises reached 33.676 billion yuan, up by 18.4% year-on-year, accounting for nearly 51% of the total turnover of the top 111 enterprises, reaching 49.34%. In 2111, the income of catering industry in China reached 2,163.5 billion yuan, a year-on-year increase of 16.9%. The industrial scale broke through the 2 trillion mark for the first time, which took only five years to break through the 1 trillion turnover in 2116, with an average annual growth of more than 211 billion yuan. Although the scale of catering industry in China continues to expand, it has shown a downward trend in terms of growth rate. This downward trend can be observed from the comparison between the increase of retail sales of accommodation and catering industry in recent 11 years and the increase of total retail sales of social consumer goods and the increase of monthly catering income in 2111.

China's reform and opening-up has gone through ups and downs for more than 31 years. During the 31 years of reform and opening-up, the catering industry in China has also experienced three leaps and bounds along with the wave of reform. In the past 31 years, the catering industry in China has experienced the impact from foreign fast food to China market to SARS, and then to food safety. In the impact, the catering industry in China has achieved continuous growth in sales. At present, the average life cycle of catering enterprises in China is 2.5-3 years, in which the payback period of investment is 8-18 months and the growth period is 18-28 months, while the establishment and improvement of franchise chain system takes 24 months, which is bound to be accompanied by weak competitiveness, imperfect management system and poor network stability. Generally speaking, the number of stores is 1-11 in the exploration stage and 11-41 in the growth stage. During this period, the risks are the greatest, with 41-111 in the initial mature stage and more than 111 in the full mature stage. The more mature the restaurant chain franchisees are, the less risk investors will take.

during the twelfth five-year plan period, the catering industry will strive to maintain an average annual growth rate of 1.6%, and the retail sales will exceed 3.7 trillion yuan by 2115; Cultivate a number of brand catering enterprise groups with outstanding local characteristics, good cultural atmosphere, great social influence and annual turnover of more than 1 billion yuan; The catering industry in China has absorbed more than 27 million employed people; We will comprehensively promote breakfast projects in large and medium-sized cities across the country, and build a number of staple food processing and distribution centers and fixed store-style standardized breakfast outlets; Carry out the construction of 111 million demonstration projects for catering service food safety, and create hundreds of demonstration counties (including county-level cities and districts), thousands of safety demonstration streets and tens of thousands of safety demonstration units (shops and canteens); Standardize a number of fast food brands, and initially form a catering industry development pattern with popular catering as the main body, balanced development of various catering formats, and the overall development level basically meets the catering consumption needs of residents.