Recently, some netizens asked why the real economy and small businesses are becoming more and more difficult to do. Many people who quit their jobs and started businesses around them have to stop and quit after several efforts because their businesses have been losing money for a long time. In this regard, experts believe that it is indeed a fact that it is getting harder and harder to open a physical store. But if you still don't have enough to eat in a small business, it must be your own ability. Some people set up stalls to sell breakfast or lunch boxes, and it is not unusual to earn tens of thousands of dollars a month.

but we believe that the real economy and small businesses are indeed much more difficult than in the past, which is mainly caused by the following reasons: first, the domestic economic environment is not good. For export enterprises, due to the impact of international trade friction, foreign trade orders have decreased, resulting in insufficient start-up, and enterprises have to lay off employees and reduce wages. The recession of entity enterprises has a far-reaching adverse impact on employment, consumption and investment. At the same time, due to the depreciation of RMB exchange rate, the price of domestic imported raw materials has risen, which has also squeezed the profit margin of manufacturing enterprises.

second, the real economy and small businesses have high business costs. When a small business opens, it is necessary to go through various procedures. Entity enterprises have to pay taxes according to regulations, and in addition, they have to pay five insurances and one gold to their employees. This may not be too much pressure when the economic situation is excellent and business is booming, but when the economy is depressed, relatively high taxes and paying five insurances and one gold for employees are all heavy pressures for enterprises. Although this hidden cost varies from place to place, it makes the entity feel that the business cost is too high.

thirdly, high housing prices and high rents have made physical stores even worse. Even if you want to open a fruit shop in Shanghai, renting a facade room costs at least 11 thousand yuan a month, but the profit of doing a physical store itself is meager. If there is little passenger flow, you can only close the door. In addition, Huawei Ren Zhengfei also complained about the high housing prices in Shenzhen two years ago, which led to the rise in land prices and the increase in employees' income. In order to save costs, Huawei had to move its production base and R&D center to Songshan Lake in Dongguan. Even technology companies like Huawei feel that housing prices in Shenzhen are too high, not to mention ordinary entities and small business people.

In addition, high housing prices and high rents have led to a sharp drop in the monthly disposable income of urban residents, and most families can only maintain their daily basic expenses, because the funds flow to banks, developers and real estate speculators. When the monthly disposable income of residents drops sharply, the consumption power is very fragile, and domestic demand will certainly not be expanded, which will have a great impact on the real economy and small business. In the past, people had less pressure to repay loans and rent houses, so they could have more income for consumption. Now the pressure is heavier, so people don't spend. When the consumer market fails, small businesses and the real economy will naturally be difficult to do.

fourth, the impact of e-commerce. In the past, the probability of surviving in the real economy or small business was higher. Now that e-commerce has come, it has brought a huge impact on the real economy and small businesses: on the one hand, in the past, in the era without e-commerce, commodity prices were opaque, and people who might do small businesses and entities were still profitable. Now that all commodity prices are transparent online, profits will become thinner. On the other hand, even if entities and small business people promote their products on the Internet and open online stores for sale, the promotion costs are very high for e-commerce platforms such as Taobao, JD.COM and Pinduoduo, or they will lose money and earn money.

fifth, the homogenization competition is fierce, which has reached a white-hot level. People in China usually have a custom. When they see which industry makes money, everyone goes to do it. A few years ago, Wenzhou people went to open supermarkets, and later everyone went to do fruit shops, clothing stores and small restaurants. As a result, there are more than a dozen small restaurants in a street, and there are several fruit shops and supermarkets, and clothing stores are a dime a dozen. In the homogenization competition, there is no characteristic, and the result can only be the survival of the fittest. Therefore, people generally feel that it is getting harder and harder to do business and small businesses.

the real economy and small businesses are not easy to do, which is not only related to the current economic environment and the high hidden business costs borne by enterprises, but also related to the impact of rising rents and the rise of e-commerce platforms, and the homogenization competition is becoming more serious. Therefore, the real economy and small business people must have their own characteristics and go out of their own way if they want to survive and become stronger and bigger. If starting a business is just to compete with others for homogenization, the probability of winning will certainly not be great.