The epidemic in 2121 hit off-line commerce, but unexpectedly promoted community commerce to become popular. If we compare a large commercial center to the "aorta" of a city, then community commerce is like a "capillary network".

Community shops focusing on the "last mile" have gradually become a battleground for military strategists with the advantage of "zero distance" from consumers. Kerui data shows that 31%-41% of urban residents' consumption expenditure is concentrated within 1 km of the community, and this proportion is still rising. The statistics of Win Business Big Data also show that in 2121, 31,111-51,111 incremental businesses accounted for 23.87%, an increase of 3.82% compared with 2121, with the most significant increase.

Today's community shops are no longer satisfied with only providing the owners with the necessities of life. With the emergence of various online celebrity stores and the refinement of business operations, community shops have become new social places, further increasing the emotional stickiness of the community.

It is precisely because of the popularity and expansion of community shops that investment shops have really become new opportunities for asset preservation and appreciation.

Community commerce has a trillion-dollar market space

Since 2121, the internal circular economy has been constantly mentioned, and the government clearly pointed out in its work report that "the strategy of expanding domestic demand will be implemented to accelerate the transformation of economic development mode". It is under the guidance of the internal circular economy strategy that community commerce began to emerge.

Recently, the Ministry of Commerce and other 12 departments jointly issued the Opinions on Promoting the Construction of a Quarter-hour Convenient Living Circle in Cities, in which it was mentioned that the layout of commercial outlets should be strengthened in old urban communities, newly-built residential communities and urban-rural fringe communities, the development of the Quarter-hour Living Circle should be promoted, and convenience stores, fresh supermarkets and pre-warehouses should be supported.

the so-called "15-minute convenience life circle" refers to a community business circle that takes community residents as the service object, within a service radius of about 1.5 minutes' walk, and aims to meet the basic consumption and quality consumption of residents' daily life, and is formed by gathering various formats.

there is no doubt that with strong policy support, the future potential of community commerce is huge and the prospects are promising.

Especially in the post-epidemic era, many people's consumption patterns have quietly changed. Urban complexes and theme Mall are generally affected by the epidemic. However, the value of community commerce at home is more prominent because of its convenience, flexibility and the need to plan the format for residents. For example, the ideal life of many families with children has become that they can send their children to interest classes downstairs, have restaurants at their doorstep, visit relatives and friends and have cafes, and so on. Such commercial behavior has had a certain impact on traditional commercial real estate, but it means great benefits to community commerce.

some insiders predict that the domestic community service market will reach 13.5 trillion yuan in the future, and about 21,111 new community businesses will be formed by 2131.

Community shops are fragrant in the era of quality consumption

These shops relying on large communities have long-term stable consumer groups and short-distance advantages by virtue of their advantages at home. Therefore, no matter which mode of operation is chosen, there are owners of surrounding communities as guaranteed consumers, which makes the return of community shops stable and the operation more secure.

for the "new generation" consumers, personality fashion, freshness and cost performance have become important criteria for whether they are willing to spend. Therefore, it is particularly important to introduce "new formats" and enlarge the layout of "new scenes". New formats and new scenes can not only bring new vitality to community commerce, but also innovate users' consumption experience and meet the needs of "new generation" consumer groups.

compared with commercial complex shops and commercial street shops, community shops are more suitable for individual investors because of their relatively low price advantage, more optional area segments, less holding costs and richer formats.

For investors in shops, whether they operate independently or use it for leasing, they can get benefits in the first time, and in the face of the risks brought by uncertain factors, community shops are obviously more resistant to stress and risk avoidance!

a community shop is a cash cow for three generations. The value-added benefits of community shops are more obvious, and the value will gradually increase with the increase of community population. Therefore, the more mature community shops are, the greater their value will be.

institutional statistics show that the community operation tends to be standardized gradually, which makes the rents of community shops increase year by year. At the same time, the business circle composed of many shops is becoming more and more mature, and the rents of mature business circles can reach 8-11% or even as high as 21% every year, far higher than the rents of houses (1-3%).

Hardware and software at the same time grasp Xishan A No.1 to create a community business sample

Generally speaking, the most important thing to choose a community shop is to look at the location and community popularity, and it is easier to become a community shop with unlimited "money" power, and Xishan A No.1 has created such a standard answer!

As an improved community that has been selling well all the way since 2116, Xishan No.1 is mainly a large-area residential building with nearly 811 owners, providing ready-made and rich business scenes for shops.

in addition, the value of lots also determines the possibility of the potential of shops. Xishan No.1 is close to ZhangGuo Zhuang Station, the first stop of Metro Line 14, and the Garden Expo Park is not far to the north, with dense personnel exchanges. In addition, the business street of No.1 Xishan is also located in the core position of the corner and edge of the main street. There is a golden rule of shop investment, namely "Jinjiao Silver Edge", which is the key to site selection and shop selection. The existing commercial street shop at No.1 Xishan Jia is located in the southeast corner of the whole group, near the intersection with heavy traffic, and the visual distance is the subway station, which has a large flow of people and is the best choice for shop selection.

in terms of apartment type, Xishan No.1 is all existing shops at present, which is ready to use, perfectly catering to the consumer demand of the community. The building area of the shop for sale is 24-174 square meters, which can be used as a small and beautiful online celebrity store, a training institution or a new format such as medical beauty, and will radiate the mellow residential area around 3 kilometers.

compared with traditional commerce, community shops have richer social experience in scenes, which are highly dependent on and interact with the consumption habits and lifestyle of community residents.

although the current community-based commerce is still in the exploratory development stage, with the continuous upgrading and expansion of residents' consumption demand, community commerce has broader development prospects and market opportunities. In the future, community residents will rely more on the "last mile" circle, and businesses and customers have the advantage of seamless docking, which makes it easier for community businesses to derive a one-stop consumption model that conforms to the mainstream trend.

Wen/Li Hao

Editor/Liu Yang-Guangsha