it can be carried out in the following three aspects. First, brand positioning. No matter what it is, it is necessary to distinguish grades, so is the catering brand. In the design process, we must think about which kind of consumers we are mainly targeting, and position the brand according to their preferences and habits, which is a reasonable collocation. For example, it is clear that the consumer group corresponding to your own catering is white-collar workers in the company, so don't just think about high-end products and set the price to be particularly expensive. On the one hand, you can't recruit people, on the other hand, you will increase your costs. Finding the right brand positioning is a very important point in the process of catering brand design, so we must pay more attention to it.

second, brand naming. A good name can get twice the result with half the effort. In the design process of catering brands, we must pay attention to giving our own brand a good name. This name is not too complicated, but we must reflect the core values of our store, such as environmental protection, green or delicious. Third, advertising language design. Since you choose to open a restaurant, you must advertise, so as to attract more and more customers and make your store more and more stable. In the process of advertising language design, don't just think about boasting about how good you are, but do it quietly, so that potential customers who hear the advertising language will keep this shop in their hearts, and if they want to eat it one day, they may think of it. This also requires that the design of advertising language should not be unremarkable, and professional people should be found to help. Iv. visual effects

when designing the brand, we must pay attention to the overall expression, which must be more discriminating, have modern and fashionable elements, and be conducive to the spread or promotion of the brand, so that more people can have an impression on their restaurants. This visual effect is very important, so don't underestimate the role of people's subconscious.

In this way, it's not difficult to find the design of catering brands, but it's only difficult for a person with a heart to do it. In the process of design, we must find the right positioning, think of a good name, carry out appropriate advertising and sales promotion, reflect the best visual effects, and combine them to attract accurate customers.