Overseas Leisure Agriculture Classic Cases
1
The United States
Overall Characteristics
The United States Citizen's Farm adopts a farm and community mutual aid organizational form. strong> farm and community mutual aid organization, the residents participating in the civic garden and the farmers of the garden **** share the costs, risks and profits. The farms do their best to provide the public with safe, fresh, high-quality agricultural products at below-market retail prices, and the public provides the farms with a regular sales channel, which is mutually beneficial ****win, and builds a bridge between the production and consumption of agricultural products.
Typical Cases
The Fresno Agricultural Tourism District in the United States consists of the agricultural production area and leisure and tourism agricultural area in the southeastern part of the city of Fresno . Inside the area are important vineyards and industrial bases in the United States, as well as flower trails, fruit markets, and lavender plantations that are popular with urban families. Adopting the three-dimensional structure of "comprehensive service town+agricultural character town+theme tour line", the comprehensive service town has outstanding transportation location advantages and perfect commercial support; the agricultural character town creates a large-scale planting platform for advantageous agriculture, and the production, tourism and marketing promote each other; the important attractions are comprehensive in type, and the functions are focused on each other. The main attractions of the town are
What can be learned
Adopting a resource-oriented area development model - strong industry focuses on production and sales, excellent transportation focuses on comprehensive services, good ecological focus on vacation; to do a full experiential The main reason for this is the fact that the company's business is to provide the best possible service to its customers, and the company's ability to provide the best possible service to its customers is to provide the best possible service to its customers.
2
Germany
General Characteristics
Germany's recreational agriculture can be divided into three types, namely, holiday farms, countryside museums, and civic farms . Its main purpose is to provide the public with the opportunity to experience farm life, so that long-time residents of the city to enjoy the pleasure of the garden, the direction of the operation is also oriented to shift from the production of agricultural farming experience and leisure and vacation-oriented, production, life and ecology of the three integrated business model.
Typical cases
The first German ecological life of the citizens of the field - Schreiber Field, a unique house, each with its own style, full of natural interest and cultural flavor, as miniature open-air residential museum. In each small garden, the theme building is a fairytale-like "cabin", with a windlass well or pump well in the yard, and beautiful and lovely small windmills and various poultry models on the ground. In front of the cabin, there is a vegetable garden full of exotic flowers and plants. The vegetables in the garden are only allowed to be planted and not harvested. After the autumn withered vegetables and flowers and grasses to cover the wet land, to protect the moisture in the ground, not only to avoid the autumn and winter winds bring up sand and dust, the next spring can be turned to the soil as fertilizer.
What we can learn
Citizen gardens derive their land from two main sources: public land provided by town and county governments, and private land provided by residents. The size of each citizen's farm is about 2 hectares. About 50 households form a group and ****take the lease of a citizen's farm. Leaseholders sign a 25-30 year contract with the government to run the business as they see fit, but their produce cannot be sold.
3
Italy
General Characteristics
Italian agritourism area managers use the countryside's unique and rich natural resources, the countryside will be turned into a variety of educational, recreational, cultural and other features. education, recreation, culture and other functions. green agricultural tourism various types of business, so that the countryside has become a "education in agriculture" ecological education agricultural park creates an environment where people can learn from each other, and where people can learn from each other. , people can not only engage in modern fitness sports, but also experience the agricultural primitive farming used ox-drawn carts, and even hold a shotgun as a hunter, or imitation of craftsmen hand-made ceramics and so on.
Typical cases
Italy now has 11,500 management companies specializing in "green agritourism", and the scenic spots under their jurisdiction are mainly located in the central Tuscany, Umbria, Marche, the southern region of Campania and the northern Veneto, Trentino, and the southern region of Italy. Veneto, Trentino and Liguria in the north. According to Ruggero, an official of the executive committee of the Italian Federation for the Environment, these scenic spots offer different types of personalized services for different tourists. At present, more than 70% of these scenic spots are equipped with sports and leisure equipment for those who like fitness and sports tourists to use; 55% of the scenic spots for tourists to provide foreign language services for foreign tourists to solve the language difficulties; more than 50% of the scenic spots to provide a variety of services, including the adoption of family pets.
What we can learn
Italians love "green agritourism", which has nothing to do with the government's emphasis on environmental protection and the development of eco-agriculture. Especially in recent years, Italy's eco-agriculture development is rapid, eco-agriculture arable land area is also expanding.
4
South Korea
General Characteristics
South Korea's development of leisure agriculture in the form of the classic "Weekend Farm" and "Tourist Farm". The first thing you need to do is to get your hands on a new pair of shoes or boots.
Typical examples
Daejang Village in Jeongseon County, Gangwon Province captures the curiosity of tourists, and is surprisingly run by a monk and a cellist ****, using local native materials and traditional Korean craftsmanship to produce health food in the way of making daejang, which is in line with the modern concept of health, and also allows tourists to experience the health of the people. In addition, the operator of the recreational agriculture has specially prepared a cello recital with 3,000 soy sauce vats as the background, green tea meditation experience, barefoot walking in the woods and delicious and healthy soy sauce bibimbap to increase the experience of the tourists.
What you can learn
Take the "strange" as a breakthrough, highlighting the local flavor.
5
Japan
General
Typical case
A typical example is the Daio Wasabi Farm in Japan.
The Daio Wasabi Farm in Japan, which is famous for being the location of Akira Kurosawa's film "Dreams", is one of the directions for rural tourism development based on farms and media communication.
What can be learned
There is a perfect institutional guarantee mechanism and government incentives, and can give full play to the participation of civil society organizations (NPOs, etc.) to promote the role of the means of production is also gradually to automation, facilities, intelligent, production and business management to the development of network.
Domestic leisure agriculture classic case
1
Taiwan
General characteristics
As we all know, Taiwan's leisure agriculture has a relatively early start and is mainly a sharing economy model, with diverse business forms that can be broadly categorized into leisure farms, leisure fisheries, exhibition centers, sightseeing farms, rural lodging, and forest tours, among others. In the operation of the combination of agricultural production and marketing, skilled labor and leisure services and other tertiary industries, production, life and ecological trinity, with economic, social, educational, environmental protection, recreation, cultural heritage and other multi-faceted functions.
Typical Cases
The great earthquake had collapsed the houses in Taomee Village, Puli Township, Nantou County, Taiwan, and the local area has 29 species of Taiwan's native frogs, Taiwan Island ****143 dragonflies, found in Taomee 56 species, so the villagers continue to publicize the rich variety of frogs and dragonflies in the local area and make handicrafts with paper, cloth, stone and so on, but also Built the world's only paper church, the earthquake caused by the depression into an artificial lake, the lake is equipped with springs, holding up a boat, people in the boat can experience a simulation of the earthquake, the villagers will be the boat named "Rocking Memory".
On weekends and holidays, Taomee Village receives nearly 1,500 visitors per day and earns more than 2 million RMB per year from admission fees.
What can be learned
The reason for the success of Taiwan's leisure agriculture, a very important one is "scenario consumption", creating a large number of wonders, landscapes and themes. Focus on positioning, emphasize the characteristics , in addition to the "experience economy" concept, there is also a "sharing economy"
Leisure agriculture operators and tourists to share the countryside life, change the "consumer as God" for "and guests become like-minded friends" .
2
Chengdu: "Five Golden Flowers"
The "Five Golden Flowers" of the flower industry as a carrier for the development of rural leisure tourism is the Chengdu Jinshui District. The "Golden Flower" is the five villages in Sansheng Township, Jinjiang District, Chengdu, known as the "Golden Flower". The famous leisure agriculture attractions such as "Flower Country Farmhouse" in Hongsha Village, "Happy Plum Grove" in Happiness Village, "East Penny Garden" in Emperor's side harnessed by the side of a horse, "Moonlight in the Lotus Pond" in Wanfu Village, and "Jiangjia Vegetable Patch" in Jiangjia Village have been formed, attracting many tourists and becoming a leisure agriculture attraction. These attract many tourists and become models of leisure agriculture development.
Flower country farmhouse (Hongsha Village)
What can be learned
To play the advantages of regional cooperation, highlighting the theme of the industrial carrier , one of the bottlenecks in the development of rural tourism is the strength of the single, whether it is the capital, infrastructure or scenic area based on resources, basically, the development process of each rural tourism will be the same as that of the other. Each rural tourism development process will encounter related problems, so in the case of the "five golden flowers", the five villages will be united to the flower industry as the carrier of the development model for the development of regional cooperation in rural tourism development, to increase the cohesion of the development of the project to provide a breakthrough.
3
Jiashan Leisure Agriculture
Jiashan County, through the active cultivation of the development of leisure and tourism agriculture, the formation of the Biyun Garden as the representative of the Agricultural Park type , the peach blossom island of northern Zhejiang Province, represented by the base expansion type . base expansion type , Fen Lake leisure and tourism agriculture belt as a representative of the resource landscape type , Xiangsheng Leisure Agricultural Park, Longzhou Leisure Fishery Park as a representative of the special products type , Xitang Lotus Pond Village, Taozhuang fishermen's park as a representative of the "Nongjiale" type and other kinds of leisure and tourism agriculture and rural tourism. In March 2011, Jiashan County was awarded the title of "National Leisure Agriculture and Rural Tourism Demonstration County" by the Ministry of Agriculture and the State Tourism Administration.
What can be learned
Leisure agriculture leisure, with the gradual conversion of tourism to leisure industry in the process, Jiashan leisure agriculture will be a good combination of tourism and leisure industry for the countryside tourism with the times opened up a road.
4
Modern Agricultural Tourism Planning for Bainiba District, Yuqing, Guizhou
Yuqing is located in the south of northern Guizhou, and is the combination of Zunyi, Tongren, Qiandongnan, and Qiandongnan states (cities). North and Meitan, east and Shiqian, Fenggang, south and Huangping, Shi Bing west and urnan border. The northern and central part is the terrace of Wujiang River Valley, and the Baini Basin where the county town is located is one of the famous 10,000 mu dams in Guizhou Province. The planning area is close to the county seat of Yuqing County, Baini 10,000 acres of dams is 19 10,000 acres of dams in Guizhou Province and one of the country's 100 10,000 acres of dams, is the main area of food production in Yuqing County, has a good location and development advantages.
What can be learned
Water resources is one of the resources to carry out leisure agriculture is not missing, the flow of water can effectively bring to life the countryside tourism, so that the countryside is full of vitality; hydrophilic tourism projects, it is easier for tourists to experience the most primitive scenes of rural life. So the design fully relies on Yuqing County's own mountain and water landscape features, fully excavated and refined the natural environment elements in the lot, through the organic design so that people in the planning area to fully feel the mountains, water, highlighting the mountains, the city, the water, the green ecological pattern of integration , so as to form a deep impression of tourism.