The specific items in the catering industry include: menu cover design style specification, chopstick sets, toothpick sets, wine glasses, coasters, bartenders, bottle openers, bill sheets, menu ordering and reservation cards? , napkins, sugar bags, tea bags, red envelopes.

catering vi design mainly includes four aspects: logo design, standard character design, standard color design and combination design of logo and standard character, which are the basis of application system.

the application system is mainly the unification of all aspects of the company's image, including: stationery, work permit, invitation card, enterprise signboard, vehicle, manager's uniform, manager's uniform, employee's uniform, etiquette uniform, cultural shirt, tie, work cap, buttons, epaulettes, badge, etc. Magazine advertisement, newspaper advertisement, online advertisement, street sign advertisement, poster advertisement, etc. Product packaging.

for example: paper box packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging and wrapping paper. Company profile, product description, product profile, calendar, etc.

Extended information:

Basic elements:

The basic elements system of enterprise VI design strictly stipulates logo graphics, Chinese and English characters, standard colors, enterprise symbol patterns and their combination forms.

It fundamentally standardizes the basic visual elements of an enterprise. The basic element system is the core part of the enterprise image, which includes enterprise name, enterprise logo, enterprise standard words, standard colors, symbolic patterns, combined applications and enterprise slogans.

enterprise name:

1. The enterprise name is closely related to the enterprise image, which is the prerequisite of CIS design, and it uses words to express the identification elements. The determination of enterprise name must reflect the management idea of the enterprise and embody the enterprise concept; It should be unique, loud and easy to read, and pay attention to homophonic meaning to avoid causing bad associations.

2. The words of names should be concise and clear, and at the same time, we should pay attention to internationality and adapt to the pronunciation of foreigners, so as to avoid causing wrong associations in foreign languages. In the enterprise name that expresses or implies the corporate image and goods, it should be consistent with the trademark, especially the brand it represents, and the goods that are well-known in the market can also be used as the enterprise name.

Baidu encyclopedia-enterprise VI