Major: _ Hotel Management _ Subject: _ "Comprehensive Management Ability" _ Examination Form: _ Written Examination _ _

Test paper * * _ 8 _ pages, * * * four questions, test paper full score _ 100_ points, answer time _ 120 minutes.

Materials required for the exam: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

I. True or false questions (each question 1 point, * * *1point)

1, scald and burn, and the most important thing is to cool the wound. The skin is obviously red and swollen, usually severe burns, so you should seek medical attention immediately. ( )

2. Leadership is the ability to successfully lead subordinates to achieve their goals efficiently. ( )

3. Institutional culture is the highest goal that all team members should abide by. ( )

4. Habit is not a behavioral tendency. ( )

5. The three elements of communication: clear goals, agreement, information, emotion and emotional transmission. ( )

6. Social activities take the form of phone calls, parties and gifts. ( )

7. Any manager is also managed. ( )

8. Love and responsibility are the basic elements of a good manager. ( )

9. A team is a group of people with the same goal and division of labor. ( )

10, making a correct enterprise development strategy is the basis for enterprises to improve their core competitiveness. ( )

Two, clear training questions (2 points per question, * * * 20 points)

1, gentleman:

2. Paparazzi:

3. Self-confidence:

4. Media:

5. Group:

6. Applicable to:

7.blare:

8. Purity:

9. Manufacturing:

10, cabinet:

Three. Scenario questions and answers to questions (each question 10 score, ***50 score)

1. Suppose you are a famous fashion designer, and your annual fashion design exhibition will be held this weekend, but at this time, your employees and fashion models all ask you to increase their commission immediately. What would you do?

2. A guest came to the hotel to complain: the guest took the hotel's foot bath coupon to the fourth floor for consumption, and the coupon said that one person was free of foot bath. However, at the time of consumption, the waiter did not explain that he could only wash traditional Chinese medicine foot bath, and recommended flower foot bath to him. When I checked out, I realized that I couldn't get free of charge. The guest thought the building was cheating.

If you are in charge, how should you handle this matter and how to avoid it?

Miss Xie worked in a company soon after she graduated from university. She is cheerful and lively, and has many friends. With more friends, there will naturally be more telephones. Miss Xie always answers some personal calls at work. Miss Xie is always happy when she receives a phone call from her friend. She often talks and laughs with her friends like no one's watching, and there always seems to be endless words. However, she didn't notice the reproachful eyes of her colleagues around her. How does Miss Xie improve her relationship with her colleagues?

Learn to praise: praise your high school deskmate with more than eight sentences.

Please talk about the disadvantages and advantages of studying abroad (more than five each).

Four, case analysis questions (2 points per question, ***20 points)

Case 1:

Xinmin Watch Company is located in the urban-rural fringe of W City, with fixed assets of about 50 million yuan. It is a medium-sized state-owned enterprise with 1090 employees. Since its establishment in 1950s, the company has had a glorious history. After entering the 1990s, except for a few enterprises such as Fiyta and Rossini, most of them were in poor operating conditions, and Xinmin Watch Company also experienced a situation of deteriorating economic benefits. The Municipal Light Industry Bureau replaced the original leading group of the enterprise and was elected. Li Mao created the general manager of the company. As soon as Li Maosheng took office, he drastically streamlined the organization, reduced the number of employees in all departments of the company from 80 to 40, and strengthened on-site management and quality management.

Xinmin Watch Company's main products are mechanical watches and movements. According to market research, mechanical watches are no longer popular in the domestic market. The sales volume of the whole industry is declining year by year. The company's annual output is 1 10,000 movements, which are mainly sold to middlemen in Hong Kong. The price of each movement is 12.60? 12.70 yuan. Because it has not reached the economic scale of10,000. The cost of each movement is about 12.5 yuan, which is much higher than that of peer manufacturers. The low-grade mechanical watches produced by the company can't be sold in the province, and the market share in this province has dropped from 10% in previous years to 5%. The main buyers are in rural areas.

At present, the enterprise is actually in a state of loss. Manager Li is worried that once the middlemen in Hong Kong stop ordering, the enterprise will fall into greater difficulties. After many studies, the company thinks it is necessary to diversify. To this end, the company rented several rooms and an open space outside the factory, opened a restaurant and karaoke hall, and built a fish pond and swimming pool. And set up one? Xinmin Resort? . The company also entered the primary industry and established pig farms, pigeon farms and rabbit farms.

The company understands that many farmers are very reluctant to mine iron ore in the mountainous area more than 0/00 kilometers away from the company/kloc-. After personal inspection and discussion with all the staff, Manager Li decided to open Xinmin Iron Mine. After obtaining the consent of the relevant financial management departments, the company held a general meeting of all employees. Manager Li said at the meeting. At present, the company suffers from serious losses, poor sales of movements and mechanical watches, and extreme shortage of funds. Each of our employees should recognize the situation clearly, unite as one and turn loess into gold. Today, I mobilize everyone to raise money to help themselves. Personally, I'm willing to pay 10 thousand I hope that comrades will voluntarily raise funds without being forced to do so. The interest rate of my guaranteed fund-raising is higher than that of the bank. In the future, after the iron ore factory is profitable, it will pay dividends according to its capital. Operating the iron ore plant as soon as possible can help the company solve the current development problems. ?

Under the call and promotion of manager Li, the company raised 65.438 billion yuan in just two weeks. After intensive preparations, Xinmin Iron Mine was put into production six months later. The profit in the first month of construction is 400,000. Manager Li said very excitedly. We are now developing primary, secondary and tertiary industries at the same time, and agriculture, industry and commerce are neck and neck. If we continue to develop at this momentum, our company is promising. ?

However, the good times did not last long. Soon after, an accident happened in the iron mine that started halfway. The waste mud on the hillside flowed into the farmer's yard and washed away several houses. The environmental protection department ordered Xinmin Iron Mine to stop production and imposed a fine. Due to the poor geographical location, there are not many tourists and poor management. Xinmin Resort? There are also losses. The company's aquaculture was originally managed by an agricultural university graduate, but he felt that the company had no future. Not long ago, leaving his job left Manager Li and the company in extreme trouble.

According to the above situation, complete the following multiple-choice questions:

1. From the management point of view, what do you think Manager Li should do first after taking office? ( )

A, streamline organization, site management and quality management, and reduce product cost.

B, marketing, sales team and sales strategy, others are secondary.

C, employees believe that as long as employees' enthusiasm is high, everything will be easy.

D, the formulation of the overall business strategy, which affects and determines the development direction of the enterprise.

2. Is Xinmin Watch Company's decision to open an iron ore factory halfway correct? Why? ( )

A, correct, because the iron ore plant can make a profit of 400,000 yuan per month, which solves the company's urgent needs.

B, correct, it was the investigation made by Manager Li himself and discussed with all the employees of the company, which was in line with the scientific decision-making procedure.

C, error, lack of communication between enterprises, has not yet reached a * * * knowledge of running a factory.

D, error, the project has not been scientifically and effectively demonstrated, and the project risk has not been fully estimated.

3. Xinmin Watch Company Ma Shang Iron Mine belongs to which of the following decision-making types? ( )

A, strategic decision B, daily decision C, procedural decision D, product decision

4. What do you think are the similarities and mutual promotion of the three projects selected by the company: resort, aquaculture and iron ore plant? ( )

A, marketing B, production technology C and daily management D are all wrong.

5. What are the main reasons for the failure of the company's diversification strategy? ( )

A, the project demonstration is insufficient, and the decision-making consideration is not scientific and comprehensive enough.

B. Manager Li didn't work hard enough and didn't rely on the strength of the staff.

C. The advantages of enterprises have not been brought into normal play, and the opportunities seized have not been fully utilized.

D, the level of ordinary employees in enterprises is not high, and there is a lack of high-level scientific and technological personnel. 1 2 ;