It is summarized as follows: the purpose of the Planning Department is to serve the sales, that is, "marketing" of the "camp", there are four major functions

One: business

intelligence

That is, market research, including Market environment overall (such as: national policy)

Industry development status (history and development trend)

Competitors (rivals of all information and forecast rivals of the strategic trend)

Two: Dyeing Creation department

That is, packaging products, so that the product has flesh and blood, digging selling points, dispersal of selling points, the product instilled with the idea of the content.

Three: public relations

Responsible for all the company's public relations affairs, including conferences, exhibitions, etc.

Four: pushers

Including product strategy, brand strategy planning, branding, media integration and so on.

V: internal planning

corporate culture, CIS system, etc.

website, company/product manuals/