It's not that it's all a pit. After choosing a good restaurant, go on a field trip and see more. Believe in yourself is the most important thing!
joining is not a pit if you do well, but a pit if you don't do well!
It's not all a pit. It's important to visit the existing franchise stores before you do it. Look at the cost, passenger flow and personnel situation of the decoration, and you will know if you can make any money by yourself.
Every step from your decision to join, to choosing a franchise brand, signing a contract and opening a store, you may fall into the pit. The vast majority of catering entrepreneurs join catering to make money, but many unscrupulous enterprises use entrepreneurs' incomprehension of joining and their urgent psychology of making money to set many traps, which makes people hard to prevent. First of all, let me tell you what joining is!
joining is the continuous contractual relationship between the enterprise organization, or the franchise chain headquarters and the franchise stores. According to the contract, a unique business privilege must be provided, plus assistance from other parties. Franchise stores also have to bear the relative costs. There are many types of franchise, such as single store franchise, multi-store franchise, original store franchise, investment franchise, direct holding franchise, employee holding franchise, franchise transfer, investment franchise, regional franchise, secondary franchise and regional cooperation. Among them, joining the original store is to change the brand on the basis of the original store, which is not recommended because the inertia of customer consumption has become a great obstacle;
regional franchise means that brand franchisees develop franchise business in a certain region in a direct mode, which is difficult to manage, and is generally not recommended except for some third-tier cities and towns. There are also franchise transfer, investment joining, regional joining and regional cooperation of cooked shops, all of which have human or geographical restrictions, so they can be used as franchisees' alternatives;
the investment promotion agent finds an individual or organization to carry out the franchise business instead, but there is no supporting management in the follow-up, and no recommendation is made;
Finally, joining with direct holding and employee stock ownership involves equity issues, and it is not suitable for "novice" catering joining. Therefore, we recommend single-store franchise and multi-store franchise to franchisees here. Introduction of single-store franchise: single-store franchise is the most typical investment model. Franchisees directly sign franchise contracts with brands, and the company only authorizes franchisees to operate catering shops in a certain business circle. Analysis: Franchisees can enjoy various promotional activities such as large-scale advertising of franchised enterprises. Using the service trademark, product trademark, ownership, patent and design of the franchise brand, franchisees can also get management training and knowledge from the brand headquarters and obtain a stable supply of goods from the brand headquarters. Although we have to pay the initial fee, raw material fee, profit cost and other inputs and are restricted in operation, it is less risky than independent venture capital. Introduction of multi-store franchise: franchisees directly join two or more stores, and sign franchise agreements respectively, which are not linked to regions, and franchisees may not authorize third parties. Advantages: Franchisees and franchisees are familiar with each other, have cooperation experience and foundation, and are suitable for entrepreneurs with franchise experience and abundant funds. Second, what are the common pits for joining?
1. The brand is a sham as a pearl. Take the steel pipe factory as an example. unknown so, an entrepreneur who is ready to join, is really easy to be taken to the pit of the cottage without a pair of "golden eyes". 2. When the other party successfully catches your attention, you will be invited to the flagship store to inspect the experience, and you will see the "grand occasion" of queuing outside the store. When you want to enter the store to experience or prepare for tasting, you will immediately present the prepared speeches or samples, so that you can get the conclusion that the store is really popular. But when you open your own store, the level of training provided by the other party can't make your store achieve the effect of the leader's display. 3. Then it's time to sign the contract. In the initial publicity, the champions often promise to give franchisees the profits of voluntary joining, the services and management support entrusted to join, but in the end, they set traps in the contract, ignore franchisees after charging high joining fees and training fees for simple training, or force franchisees to provide raw materials far higher than the market price but lower than the market quality. There will also be additional fees under various pretexts. The initial commitment to join the company is only 3W, and then the fees will continue to be charged on the grounds of rising prices of raw materials and providing better training. 4. Additional clauses are pits. If you think that the contract is fine, everything will be wrong. There are additional clauses waiting for you, such as how much profit you want to achieve in how long, or how else. They all cast a shadow over the prospect of joining, and the fatal recruitment is hard to prevent. 5. Loss support. When the old pit is not filled and a new pit is dug, when you have a loss in the franchise store and seek compensation or assistance from the franchise owner according to the terms, the headquarters will launch a new franchise "package" for you, just like being stuck in the stock market, step by step. Third, how to identify these pits? 1. At the beginning of looking for a project, try to find a well-known brand to join, which has a certain market appeal. Don't look for an unknown brand for cheap. 2. When going to the store for investigation, we should not only "seeing is believing" but also understand its enterprise qualification, management level, management experience, raw material channels and so on. 3. When signing a contract, we must find professionals to identify the loopholes in the terms and investment risks, to prevent "into the pit" and cut off all kinds of potential problems at the source. However, with these pits, you should not lose confidence in the catering industry. The essence of joining is to "sacrifice interests and reduce risks". No matter from the global market or China, the survival time and profit prospects of franchise stores are better than going it alone. The benefits of catering joining are also obvious. Get the market influence of a mature brand and quickly open the way to make money;
With the support of opening a store, not everyone has the energy or ability to handle complicated procedures and has experience in site selection/design/decoration. All these can bring you a good experience model by joining a brand.
technical training, high-quality genuine brand names have standard production processes and service specifications, which can make your store more professional quickly;
perfect supply chain. The upstream supply is stable, so you don't have to run the market yourself. And there is security. Experience, large-scale high-quality genuine brand, there are a lot of profitable stores for you to learn to imitate and make money faster. The data proves that the average survival time of catering franchise stores in the world or China is much stronger than that of going it alone. According to the statistics of American small and medium-sized enterprise management department, the proportion of self-operated stores that failed in the first year of opening is as high as 31~35%, while the failure rate of joining is only 3~5%. In China, the situation is similar. The average one-year survival rate of regular franchise brands is 34% higher than that of their own. Opportunities exist and there are many pits, so you need to be especially careful when choosing a brand to join, and don't fall into the pit. Find a high-quality and authentic brand, and your career will be half successful. Professional word-of-mouth survey: the professional evaluation of the well-known catering brand founders on the brands applying for residence. Online information retrieval: search whether there are negative news/legal risks in catering brands through search engines/Tianyanchao, and review the processing results. Interview with the founder: Through communication with the founder of the brand, we can understand the present and future development plan of the brand and the management and support methods for franchisees.
Many entrepreneurs know that "joining" is the best choice at present, especially for Xiaobai entrepreneurs, joining a well-known chain brand is the most worry-free way, but there are still many entrepreneurs who suffer losses in finding brands, visiting headquarters and signing contracts.
Super Pit is not recommended.
Cooking will fail 81% and succeed 21%! The first position, the second management! Don't touch it by laymen
If you are a good brand, there is definitely no such thing as a pit. If you don't see it clearly and find an unreliable one, you can only admit it.
If you can't reach the pit, you can get what you need. If you want to make money, you still have to rely on yourself. Joining is a shortcut, but you can't make money without hard work. You have to choose.
Looking at the conditions of joining, there are many restaurants joining Net Red now, and most of them are popular for a period of time, and their business plummets. The reason is that the price and quality of substantive products do not match in the market. Did not achieve a reasonable cost performance. After the early adopters, customers have no memory. I don't think it is necessary to spend again. Joining such a brand has undoubtedly become the object of being pitted. And mature brands like Haidilao and McDonald's can't join. Therefore, I personally think that franchise stores have more advantages than disadvantages.