The role of corporate image wall The corporate image wall is an indispensable part of corporate culture. What kind of corporate image is presented to customers plays a very important role. When customers enter a company, their cognition of the company begins with the corporate image wall and corporate environment.

Whether large or small enterprises, state-owned enterprises or private enterprises, all need to have a good image in front of customers.

At first, many companies didn't care much about the company's "face" problem. They don't even have a small brand, but they are willing to spend money on advertising. Indeed, the number of telephone consultations is relatively large, and many customers come to the door, but the number of face-to-face interviews is very small.

This is not a question of products and services, but the company image affects customers' recognition of the enterprise.

Therefore, a good corporate image wall can not only make the company look more formal, but also give people a very credible feeling. There is always a saying: clothes make the man, and enterprises depend on the image wall.

How to design the corporate image wall? The design and production of corporate image wall should be considered from the following aspects: color: color is the first element of vision and the positioning of the company.

Cultural companies should use cool colors such as blue, black and green; Investment companies should use stable colors, such as China red, navy blue, dark blue, dark gray and diamond blue. Educational institutions should use diamond blue, green, dark blue, red, etc. Blue, green and red are suitable for manufacturing.

The modeling of corporate image wall and lighting modeling are the second elements of vision.

1, the LOGO design should be distinctive and conform to the company's opening nature, product positioning and corporate culture characteristics; 2. The design of the corporate image wall should match the color and shape of the corporate LOGO, and should be coordinated to make the corporate LOGO more perfectly reflected; Materials: The application of materials directly affects the realization of corporate image design.

Commonly used are: aluminum-plastic board, fireproof board, stainless steel board, glass paint, paint and so on. Lighting: the use of lighting should be just right, suitable for the company's front desk with dark light, and it is a boutique pen; Construction: Choose a good location, determine the height, width and thickness, and do not damage the load-bearing wall.

The image wall of the company is different from the ordinary partition wall. Considering its importance, it should be beautiful, stable and safe in construction.