first, marketing promotion through the media platform involves two aspects. 1. Find a regional big V to promote the brand and activities of the store; For the catering industry, as long as it doesn't take the route of Internet products purely like Diaoye beef brisket, most of them still rely on offline traffic to maintain business and earn income. Based on this, the regional big V where the restaurant is located can show its appeal at this time. Whether it is an activity or a simple brand promotion, it can achieve good results. 2. The restaurant's own self-media platform. There are two points I want to say. The first is continuous activities, and the second is continuous communication with users. As for the specific ways, such as discount coupons, tasting coupons, weekend coupons, etc. are all possible. Moreover, I have also seen many mall activities such as group fighting and spike killing transplanted on the catering platform, which seems to be effective, and the subject can try it. In addition, what I want to say is that users must be managed through the self-media platform, and it is best if there is a membership system. Second, there are two points in the promotion of apps such as Meituan, Dianping and glutinous rice. 1. Be sure to spread word of mouth. If you carefully analyze these platforms, you will find that their recommendation mechanism lies more in users' comments and activity. After understanding this mechanism, you will understand how important it is to do word-of-mouth communication well. What's more, making every dish well leaves a deep impression on every user, and the fragrance of wine is not afraid of the depth of the alley, which is quite reliable. 2. Daily activities should be sufficiently favorable. After many people go to these platforms, they are looking for discounts. Therefore, restaurants may wish to use the first discount or preferential way to bring them in first, and then impress them with products and services, and strive to make them repeat customers, which is called repurchase. Look at this problem in the long run. Third, cross-industry cooperation and promotion in a city, there are too many apps, small programs, shopping mall platforms and so on. Many times, these mall platforms need some gifts or benefits to drain. At this time, restaurants can appropriately release some of their own discount coupons and coupons, and acquire some users through resource replacement. Ok, that's it. Do you have any different opinions?