The concept of modern exhibition design was formed at the end of 19, but the application of exhibition was much earlier. In ancient times, the activities of totem worship, erecting monuments and offering sacrifices to ghosts and gods embodied the original form of conveying and displaying ideas. In the Middle Ages, human beings appeared in the form of market transactions and traded commodities. At that time, people spread the goods directly on the ground and consciously classified and displayed them. In the later period, there were booths dedicated to placing goods, which formed the embryonic form of the initial commodity display and trade fair. The display forms of feudal society are embodied in educational activities and commercial activities. Enlightenment activities include: first, feudalism and people's religious art led to the construction of temples, shrines, churches and grottoes, reaching an unprecedented peak. The second is the exhibition activities with the main purpose of collecting treasures, antiques and books in the life of landlords and nobles. , including professional museums and official residences as well as antique displays in private houses.

The History and Development of China Exhibition

Taking the portrait bricks unearthed in Guanghan, Sichuan, China as an example, we can clearly see how the shopkeepers at that time attracted customers by displaying their goods and selling them orally. In the Dream of Liang Lu written by Wu in the Southern Song Dynasty, there is a detailed description of the colorful storefront display and commodity display scenes of various shops in Hangzhou in the Southern Song Dynasty: "From Guanxiang South Street, there are more than two rows of gold and silver salt and banknote trading shops, and there are countless gold and silver utensils and cash at the front." At that time, the restaurant was "decorated with bamboo trees and patterns in a mountain shed, with half a pig and sheep hanging on it, and the windows near the facade were decorated with bright green and colorful colors, called' Xifumen'." Bianjing Deli Shop is decorated with famous paintings, so it lures viewers, leaving behind grass gourds, silver horses, silver bowls and cards selling silver bags. "Later, this form of advertising developed into a related product model made of goods or other materials, which was hung in front of the store as a business signboard. In Zhang Zeduan's Riverside Scene at Qingming Festival, you can clearly see the shop signs named after individuals, such as "Zhao Taishui's Home", "Wang Yuanwai's Home" and "Liujiabu Color".

/kloc-in the middle of the 0/9th century, due to the import of capitalist commodities and the development of national industry and commerce, many new forms of commercial display appeared one after another. Street signs, neon lights, street cars, newspapers and magazines and other printed materials (sample cards, monthly cards with New Year calendars, etc.). ) in Shanghai, Tianjin and other big cities, advertising companies have been established.

At the beginning of the 20th century, there were formal exhibitions and museums in China. 1905, the first China International Import Expo(CIIE) was held in Nanjing. 19 19, the Palace Museum opened. Starting from 1920, I started to build museums and exhibition halls. From 1934 to 1937, Qingdao Aquarium, Shanghai Museum and Nanjing Museum were officially completed, and Nanjing Museum held the "China Architecture Exhibition", exhibiting more than 0/000 kinds of ancient and modern architectural models, drawings, materials and tools.

China's participation in the World Expo began in the late Qing Dynasty. 1866, the Prime Minister's yamen was invited to attend the Paris Expo for the first time, but it was ignored. The Qing government has always regarded itself as a "celestial dynasty" and paid little attention to going abroad to participate in the competition, which was regarded as a rare and wonderful move. Translating the World Expo into Saiqi Expo, Dazzling Expo and Jubao Expo implies contempt. 1873, at the Vienna World Expo, an Englishman named Paula represented the people of China. He was appointed by the British "General Administration of Taxation" in the Qing Dynasty. China's way of participating in the exhibition itself has become a major "spectacle" of Saiqi Expo. 1876, the China municipal government sent Li Guiyi, a representative of China's industry and commerce, to participate in the Philadelphia World Expo for the first time. 19 15 China participated in the Panama World Expo, and only scissors, xifeng liquor, Wei's kite and Maotai won the prize. The ridiculed China had nothing but these. Since then, China has not participated in the World Expo, and China did not return to the World Expo until 1982 World Expo in Villien, USA. 1 982 may1day, the energy Expo was held in Knoxville, Tennessee, USA. The China Pavilion made its debut on the World Expo stage and became a new highlight of the Expo.

Since then, the organizers of all previous World Expositions have invited China to participate. The World Expo has become an important window for China to display its comprehensive national strength, economic development, scientific and technological progress and future development prospects. By the end of 200 1, China had participated in the 10 World Expo and won a high reputation.

At 1988 Brisbane International Leisure Expo, China Pavilion displayed a 360-degree screen movie "A glimpse of China", which was warmly welcomed.

1992, at the World Expo in Seville, Spain with the theme of "Discovery Age", China Pavilion was rated as a "five-star pavilion" for its novelty, rich content and unique design, because it exhibited modern high-tech achievements, garden architecture art and handicrafts.

1993, at the Daejeon World Expo with the theme of "A new way to take off", the China Pavilion displayed China's ancient and modern space science and technology and the Three Gorges water conservancy project, and was rated as one of the five best pavilions.

During the period of 1998, the China Pavilion exhibited scientific and technological products with international cutting-edge technologies, such as marine development and utilization, rocket simulation and satellite launch performance, and curtain cinema.

In the 2000 Hanover World Expo, the China Pavilion received nearly 30,000 visitors every day, accounting for 1/4 of the total number of visitors. ……

1999, China held the World Horticultural Exposition in Kunming, Yunnan for the first time (Figure 1- 1). On February 3, 2000 1,1,Shanghai, China won the right to host the World Expo. The planning exhibition hall of Shanghai World Expo covers an area of 540 hectares with an investment of US$ 2.5-3 billion.

After the founding of New China, various domestic fairs and expositions emerged one after another. Since the first session 1957, China Export Commodities Fair has been held twice a year in Guangzhou. It is a comprehensive international exposition with the longest history, the largest scale, the most complete variety of goods, the largest number of visitors and the best trading effect in China. In the 89th session, merchants from 18 1 countries and regions attended the conference, with the turnover exceeding15.8 billion. The Canton Fair holds 80~ 100 exhibitions all the year round, covering furniture, building materials, automobiles and advertisements. Beijing, Shanghai and Guangzhou will become the three major convention and exhibition centers in China, and the convention and exhibition industry in the central and western regions will gradually become active. China is becoming an Asian exhibition center. Cindy, President of the International Exhibition Union? Angel predicts that by 20 10, the scale of convention and exhibition industry in China will surpass that of any country in Europe and America.