Many friends want to start a business, but they don't know where to start. Indeed, it is very difficult to open a shop now, unlike twenty years ago, when the couple set up a shop, whether they sold jiaozi or fast food, they got tens of thousands of net profits a month. And now? The competition in the catering industry is fierce, and it is twice as difficult to open any store. It's like playing a game. In the past, players entered the first level of the game, and they were leisurely and easily passed. And now? Open the game and go straight to the tenth level. 111 lives are not enough to play.

junior catering entrepreneurs have several characteristics: first, they have less money and less money. Second, no experience. Third, I don't know how to do it. Fourth, the possibility of failure is high.

such entrepreneurs are almost white people who play entrepreneurial games, and the success rate of starting a business is certainly not high. But there are still some people who insist on starting a business. Well, after preparing hundreds of thousands of venture capital and psychological preparation for suffering, please patiently understand the following picture and listen to my analysis, which may be a little helpful for your success in starting a business.

this picture is a statistical table of the number of brand stores. It looks simple, but if you chew it carefully, you can taste all kinds of flavors and find that it contains rich information. The large number of stores means:

1. The multi-brand operation mode of stores is very easy to succeed.

2. Brands with many stores are very easy to grow.

3. Product categories with many stores are very popular with the public.

4. It is very easy to succeed in starting a business with multiple brands in stores.

As an entrepreneur in the catering industry, I found that the information contained in the above picture is very necessary for small entrepreneurs and new entrepreneurs, and to some extent, it can improve the success probability of starting a business. Below, I'll try to analyze it, maybe it's not comprehensive, and I hope to give you some inspiration. First, franchise chain is the first choice for small stores to become bigger.

All the brands above are franchise chain models. Don't look at a single store, but once a brand is formed and widely accepted by the market, it is a big business. KFC and McDonald's are actually chains of small western-style fast food restaurants, but they have become super catering groups all over the world. Of course, you can make a single store, and then make it bigger and become a super-large restaurant, but you know that whales, no matter how big, can't top the weight of 111111 small sardines. And once it fails, it is a complete failure. The franchise chain model, even if several stores fail, is not affected in general.

Revelation: You can either create a brand to be franchise chain or join a mature brand, which is easier to become bigger and has a higher success rate. Second, the main chicken products are the easiest to popularize

There are 11 brands that mainly sell chicken products, accounting for 51% of the top 21, and there are even more brands involved in chicken products. And the top three are mainly engaged in chicken products. There are two meanings in this. First, chicken products are the most popular and the easiest to succeed. Secondly, the market of chicken products is already quite saturated and the competition is fierce.

These two points seem to be quite contradictory. The former says that it is easy to succeed, while the latter says that it is difficult to succeed because of fierce competition. How can this be explained? In fact, it is not contradictory. The big brands that specialize in chicken products have entered the market very early, and stores are everywhere, which leads to fierce competition. However, because of the wide adaptability of chicken products, it is very easy to succeed once explosive products are formed on chicken products. For example, braised chicken rice, there are two brands in the top 21. Braised chicken rice is an explosive product of chicken products, which suddenly broke the eating method of fried chicken such as KFC and McDonald's, thus quickly occupying the market.

Enlightenment: Can you develop a brand-new way to eat chicken products, which can form explosive products? KFC, McDonald's and Zhengxin chicken chops are fried and braised chicken rice is cooked. Can it be roasted and steamed? If you can form an explosive product, congratulations, the success probability of your store will be greatly improved. In addition, there are relatively few duck products similar to chicken products, only one tasteless duck neck. Transplanting the management mode of chicken products to duck products may produce miraculous effects. Third, be the public, not the minority

Some people say that now is the era of consumption upgrading. To meet the special needs of a few people, being a minority is the only way out. But look at these 21 brands, which one is a niche? It is difficult for niche businesses to grow. Because the niche can avoid fierce competition, but after all, the number is small, the market is small, and the requirements for marketing ability are quite high. In the case of insufficient funds in the early stage, it is difficult to make a profit in the short term. This is far from the current situation that small entrepreneurs have little funds, insufficient experience, poor ability and can't afford to delay.

Enlightenment: For junior small entrepreneurs, it is easiest to succeed if they don't be a minority and make products that are accepted and loved by the public. Fourth, avoid high-end

From these 21 brands, there are very few high-end brands, only Starbucks and Pizza Hut, and they are only relatively high-end. However, both of them are big brands, and the investment in advertising fees is hard to count. Obviously, junior small entrepreneurs have no brand, lack of funds, and it is difficult to invest a lot of money in publicity, so they should not be high-end products, but should be low-end products widely accepted by the public.

Enlightenment: Junior small entrepreneurs should be based on the low-end and the actual price of main products should be between 15 yuan and 25 yuan. Five, light snacks are the mainstream

Big fish and big meat need a lot of money and time, which is not a normal need for fast-paced modern people every day. At the same time, China people are mostly working-class, with low wages, high mortgage pressure and high cost of living, but they want to taste delicious food, and light snacks perfectly meet this need.

Enlightenment: Snacks are light in line with the consumption ability of the working class, with a wide range of customers, low cost and rich taste. For entrepreneurs, it is very easy to innovate and easily form explosive products, which is very suitable for junior small entrepreneurs to achieve breakthrough development. Sixth, there must be explosives

The top 21 brands all have explosives without exception, and they don't open stores without explosives. On the basis of explosive products, the product line is extended to form the long tail effect.

Enlightenment: The key to success of junior small entrepreneurs is not how much money they have, whether they have experience and ability, but whether they have explosives. Money with explosives is not a problem. With rapid development, all problems can be solved. Seven, fast food

Modern people have a fast pace. Most people want both delicious food and fast food, and fewer and fewer customers sit down and eat slowly. Most of these 21 brands belong to fast food series.

Enlightenment: light food, simple processing, quick delivery and high turnover rate are the business models that junior small entrepreneurs need to focus on. Eight, the main products with heavy taste, mainly sweet and spicy

Most of these 21 brands are engaged in products with heavy taste, such as Zhengxin chicken chops with salt and pepper, Ziyan's braised dishes, COCO, Hollyland desserts, braised chicken rice, delicious medium-spicy and spicy products and so on.

it's easy to leave a deep impression on customers with heavy tastes. Most people are addicted to desserts, and dessert sales are always in the forefront. Spicy food makes people sweat all over and is enjoyable to eat. Light and tasteless food forgets its taste after eating, and it is difficult to form explosive products.

Revelation: Your products must have a strong taste, either sweet or spicy, or have many seasonings, not bland. Nine, do high value-added products

High value-added products, the price far exceeds the value. This has a considerable profit margin. On the one hand, we can adopt a variety of marketing strategies, such as substantial profits, discounts and full gifts. On the other hand, we can enhance product positioning and give customers a high-value impression.

what is high added value? First, the brand is big and famous. What you eat is the brand, and what you drink is online celebrity, not just the actual value of food. Second, good reputation. Others say yes, which is often more convincing. Third, the profit of single product is high. For example, if you come to Iraq, it's easy to carry and has a long shelf life. If you break up a large part and sell it one by one, you can sell it for twice or even more.

Enlightenment: You should find ways to enhance the added value of products, such as enhancing brand reputation and making famous products and online celebrity through various media; For example, it has rich functions, which can protect health, strengthen yang and beautify the face; For example, improving the quality of service, eating special services at the store and so on. Ten, small stores, no dining, few employees

big stores, very high initial investment requirements, often need hundreds of thousands of millions of funds, heavy assets, high cost, many employees, low turnover rate, and high cost of failure, it is difficult to turn around. This forces the operators to raise the price of meals, so as to achieve profits, but this is not in line with the business direction of low and medium mainstream prices, which objectively forms the congenital deficiency in the business model. Small stores don't even need to eat in the hall, and the requirements for the store are low, so customers can take it away after standing there for a while. Such as COCO and typhoon shelter.

Enlightenment: If you want to start a business at the least cost, you must minimize the cost, and the biggest cost lies in the rent and staff. For a small shop with no food, ten square meters and three or two employees are enough, and the monthly rent of three or five thousand is completely affordable.

Finally, I wish you all success in starting a business, and give you the three-character classic of opening a shop:

Want to open a shop and study hard; Large enterprises, chain manufacturing;

primary creation and cost control; Small facade and few employees;

without a brand, it is advisable to join; Do brand, media burn;

no explosives, no shop; Pay attention to marketing and have a good reputation;

far and high end, middle and low grade; Great added value and high profit;

light food, the main direction; Heavy taste and easy to remember;

fast food, fast pace; Emphasis on chicken products, innovative tricks;

don't be a minority, be suitable for the public; If you are willing to use your head, you will be rich.