1, there is a come and go.

Live is not a solo, the anchor needs to establish a basic communication and interaction scene with the user.

Live at the beginning of the live broadcast, when the number of people in the live room is small, the anchor can interact with the user to talk about where everyone is, what they are doing, or some small lottery activities, in advance to warm up the atmosphere of the live room, mobilizing the user's viewing mood. For example: where are all the friends in the live room? to start the topic.

In the live broadcast process, also pay attention to the live comment area of the user whether there is a problem, or to give a detailed answer to the frequently occurring problems, to help the user to solve the doubts, at the same time, let the user have the feeling of being valued, stay in the live broadcast room.

2, storytelling.

The tone of the anchor's speech determines the overall atmosphere of the live broadcast. Raw introduction of the product, answering customer questions, no ups and downs, will only make the traffic of this live room gradually to zero. The anchor can be like a storyteller, with an emotional tone of voice to promote the product, not limited to the content of the live text, but also in time to join some of the real stories related to the anchor himself to express, so that the live broadcast will be more real, the rendering ability is stronger, the user's acceptance of the ability will also increase.

3, live basic words.

The first two points are about the anchor in the live broadcast should pay attention to the way of communication. The following is every live broadcast in the anchor need to pay attention to the art skills:

(1) when a new to the live room of the user, to give a certain welcome, so that the user feels valued, so that they are willing to stay in the live room.

(2) the live room needs attention, the anchor should be appropriate through the benefits to guide the user to pay attention to the live room, for the business to improve the stock.

(3) when chasing a single, the words guide is very important, many users will hesitate to buy or not. This time the anchor will need to use some qualifying words to promote single, such as "limited time", "limited stock", "only this time is the lowest price", " The last three minutes" and so on. This will increase the speed of users to place orders and achieve the live goal.