Speaking of the WeChat lottery scheme, familiar people are familiar with it. Now the official account of WeChat WeChat likes to hold some lottery activities from time to time to attract popularity and increase store traffic. Now many merchants also operate their own official WeChat accounts, and usually send some product information to customers to attract customers to shop. Then why don't we combine the two? Use WeChat official account to organize activities. Activities can be set with mandatory attention (attention is required to participate in the lucky draw), that is, to promote the store and add powder to your official WeChat account. The following is a small series of the Orange School, specifically talking about how to do the WeChat lottery planning scheme, and what WeChat lottery planning schemes are attractive.

First, the theme of the WeChat lottery

Before holding an event, a merchant must first determine the theme of the event, which should be suitable for the products and user groups of the merchant. For example, if a merchant wants to hold an activity on Tanabata, the theme of the activity must be related to Tanabata, and it is best to combine their products with Tanabata and market them with festivals or events.

Second, the production of WeChat sweepstakes

Of course, the premise of holding an activity is to be able to do it well quickly, and at the same time to form a perfect system in the activity process. As long as you bind the official WeChat account to the platform of Orange School, you can add activities. There are many types of lottery activities on the platform of Orange School, such as shaking lottery, smashing golden eggs, nine squares, fruit machine, big turntable, scratch card, setting prizes in the background and so on. Share with friends and get extra lucky draw opportunities. Simple and fun, fans are enthusiastic about participating; Spread and absorb powder; Improve fan activity.

Third, the planning of WeChat lottery activities

In the era when modern internet technology has been fully integrated into people's lives, activities have been extremely rich. For example, there are many ways to draw a lottery, each with its own advantages. It is suggested that operators can adjust the above lottery activities, otherwise a single form of activities will easily form aesthetic fatigue. Various forms of lottery will also make customers feel interesting.

Third, summarize the data of the activity.

After completing the activity, the merchant must summarize the activity to a certain extent. The so-called experience comes from this. If we don't summarize the activity at all and analyze the success or failure of this activity, then this activity will have no guiding effect on the next activity.

In order to carry out the planning work of WeChat lucky draw, merchants must plan from the above elements and carefully consider how to hold the event well, how to control the cost and get more benefits.