There is no doubt that the Tik Tok fire is an inevitable product of the new media era. Behind Tik Tok's huge traffic, it reflects its unparalleled marketing ability. I also proved that I can occupy a place in the marketing field with practical actions and become the simplest and rudest drainage platform.
Behind the huge traffic, smart people know how to turn Tik Tok's traffic into fans, customers and money. In short, they know the operation of Tik Tok, or someone behind them helps him to do it.
Careful friends can find that the popular Tik Tok has a clear direction from the beginning of account positioning, and then the content, shooting quality, post-processing and daily account management of short videos are very professional, which is largely inseparable from the support of Tik Tok's operation team. Maybe some friends will say, operation! I can learn! Shoot! I can do it myself! But is this the case?
Let me help you calculate the accounts! To operate a Tik Tok account well, the overall account operation, content planning, video shooting, video editing and copywriting, account management and other system services are indispensable, as well as personnel salaries, equipment costs, learning costs, trial and error costs and so on. These costs are not easy to measure, so they are indispensable.
The two most important points are: I can't guarantee the effect, and time is a hard indicator. It is not easy for an operating company with a professional team to operate an account at a certain time. Yourself, can you really?
We know that if we want to get some media attention on short videos, we must have long-term good content presentation, and then we can go to the acting operation team.
Because they are more professional. A good brand needs good operation planning, so that it can be like a duck to water. Because they are professionals in this field, they know some doorways.
To put it bluntly, they are just planning, just a group working for many companies. If they make a product by themselves, it will be very limited. Besides the operation in Tik Tok, other aspects also need support.
In terms of agency operating expenses, the market is also varied, from a few hundred dollars a month to tens of thousands of dollars a month. In the Internet age, there are many fish in troubled waters, so I suggest that you should pay attention to the following points when choosing an operating company:
Look at the team first. A mature Tik Tok agency, the general team configuration should include: director, screenwriter, photographer, editor, special effects artist, actor, customer service and promotion staff! Especially the core founding members, do they understand new media, short videos and marketing planning?
Second, look at the case. When choosing a service organization, you can study the team composition of the other party, the data of past cases and excellent cases. If appropriate, you can also look at the contracts signed in the past and the level of customers. For example, those small operating companies don't have the confidence and strength to do it when they reach 65438+ 10,000 fans and10,000 broadcasts in three months.
Third, look at the package. Many service providers have a variety of packages to choose from. The package list corresponds to different price points, and the prices on the market are uneven. Here, we can give you a reference. Generally, the price of second-and third-tier cities is 20,000-50,000 yuan per month. If it is a first-tier city, the price is generally 5-65,438+million, or even higher. You get what you pay for, mainly depending on the result!