Introduction: Enterprises face a variety of risks in the process of operation, and the risks come from a variety of uncertainties in the enterprise's external and internal environments. Some risk events not only affect the operation of the enterprise itself, but also make the public interest, social wealth suffered significant losses, and some even hinder the healthy development of social economy. Therefore, it is necessary to continuously increase efforts to promote the implementation of effective internal control and risk management, so that enterprises can develop healthily.

Risk management is a management change that regulates the relationship between interests, and will inevitably encounter various resistance or influence from the internal and external environment, stakeholders. In order to successfully implement risk management, it is necessary to systematically analyze the various possible resistance to change or influence, and clarify the required environment and conditions, so that risk management can be steadily promoted along a clear and definite path.

First, the existence of risk in business operations

1. The impact of external environmental factors

First, the political and legal factors, related to the market order, fairness of transactions and social integrity of the regulatory and institutional basis. If the space or degree of freedom between illegal and compliant operation is too large, poor regulation leads to speculative gains, and compliant operation can not be recognized in time, but also to pay the cost of compliance, it will lead to the gradual dilution of market rules, distortion or trampling. Second, economic factors, globalization factors, affecting industry competition, trading rules and other economic behavior. Third, the general social environment and cultural atmosphere, which affects the mentality and behavior of enterprises participating in market trading activities. Enterprise risk management needs to have social integrity, law-abiding environment, need to be recognized by the whole society.

2. The influence of internal environmental factors

The essence of the internal environment of the enterprise is the coordination of the relationship between the internal members of the individual and collective action, the distribution of benefits and institutional arrangements, which affects the organizational structure of the enterprise, the operation mechanism and mode of operation, is the organizational basis for risk management. Due to the limitations of human knowledge, experience and rationality, the lack of effective supervision of the internal environment can generate opportunism, form or induce risk factors, and can affect other elements of risk management, thus affecting the path of risk management objectives, efficiency and effectiveness [1]. The implementation of risk management also requires certain basic resource conditions. Including risk analysis technology, information data and management information technology support, capital, talent and other resource conditions of the hard foundation, as well as the internal environment of the corporate governance structure, incentive system design, management maturity and organizational culture and other soft foundations.

3. Stakeholder resistance and influence

A variety of factors in the internal and external environment of the enterprise, through the stakeholders to influence the management of change in the specific environment, the ideological understanding of stakeholders, motivation and willingness to directly affect the process of risk management of the enterprise and the effect. In the process of enterprise risk management, the relationship between the most direct stakeholders are mainly external regulators, promoters and evaluators, internal leaders, organizers and executors. Due to different roles and different interests, each stakeholder may play different roles and bear different risk consequences, including differences in risk gain or loss, in the whole process of risk operation from risk factors to risk events and risk results (loss or gain). This difference makes the management of change involving the alignment of interests face a variety of interference.

Second, enterprise risk management control

1. Strengthen the policy risk management

In the market economic environment, the state and the government issued the relevant policies will have a direct impact on the business benefits. For example, the author of the enterprise, because it is related to the livelihood of the state-controlled enterprises, the enterprise product pricing by the price management department of the relevant policy restrictions, the enterprise in the relevant production and sales, if the pursuit of economic benefits without regard to the social benefits of the enterprise, the enterprise and even the public interest will bear a huge loss, so the enterprise not only to adapt to the customer demand, but also pay attention to the corresponding social responsibility, so that a good combination of both. Therefore, enterprises should not only adapt to customer needs, but also pay attention to the corresponding social responsibility, so that the two can be well combined to avoid the corresponding risks. 2013, the central government put forward the relevant? Eight Rules Since 2013, the central government has introduced the "Eight Rules" to limit the amount of money spent on public goods and services. The policy has had a significant impact on business operations, as a result of which the company has been unable to fulfill its social responsibility. The policy has a greater impact on business operations, as official travel and official food consumption is restricted, so that the scale and number of business meetings received by the enterprise as well as the attendance rate of high-grade food and beverage have declined accordingly, which has a certain impact on the business income of most of the service industry as well as upstream and downstream industry chains. In order to cope with this policy risk, enterprises should deploy marketing strategies in advance according to the new market trends, reposition the target market, flexibly integrate industrial resources, adjust the customer source structure, design a product mix that meets the new market demand, promote promotional activities in a timely manner, increase market share, and actively expand the profitability of the enterprise, so as to minimize the impact of the policy risk on the operating efficiency of the enterprise.

2. Strengthening legal risk management

Strengthening the management of contracts and other legal documents, effectively preventing legal risks, and safeguarding the rights and interests of enterprises. All of the enterprise's contract terms, including sales contracts, goods procurement contracts, engineering contracts, property leasing contracts, labor contracts, etc. should be fully listen to the professional advice of the enterprise's legal adviser, requiring that the contract can only be executed after the legal adviser has reviewed all the terms of the contract. Important commitments to confirm the formal written response to avoid legal disputes. The company's commitment to customers or related departments should be confirmed in a formal written response to the written correspondence and other secure way to protect the rights and interests of enterprises, to avoid verbal commitment to avoid future legal risks caused by the difficulty of proof, and to further avoid potential legal disputes.

3. Responding to the adverse effects of the internal environment

First of all, the formation of a unified ideological understanding and management thinking at the level of the enterprise organization. Corporate decision makers should follow the general trend of risk management, be able to identify with and comply with the rules of market operation, and engage in business operation and management under the thinking framework of compliance with the law and business ethics. The company is also committed to building a corporate governance structure and management relationship that meets the requirements of risk management, forming a unified risk management consciousness from top to bottom, and providing a changeable organizational foundation for risk management.

Secondly, attention should be paid to internal communication and coordination to form a consistent action with full participation. Risk management should pay special attention to ? People? In the risk management process in the role and role. Change agents, decision makers through effective communication to guide all parties to correctly understand the process and results of risk management, to enhance the participation of all parties; to use the closed-loop management of risk control to solve Russell's paradox in the ? No one cuts the barber's hair? problem, so that members at all levels can truly accept and actively participate in risk management.

Again, through the integration of risk management and the actual business, the enterprise management activities and risk management to adapt. The endogenous motivation of the enterprise to implement risk management comes from the promotion of the realization of the enterprise's business objectives. To carefully consider the integration of risk management work and daily business work, clear? Managing Risks and? Risk management The company's mission is to provide the best possible service to its customers by providing them with the most efficient and cost-effective way to manage their business.

4. Establishment of a risk warning system

Enterprises should not only regularly investigate various risks in their daily operations, deploy measures to deal with the risks in advance, and correct the relevant business processes in a timely manner, but also continue to improve the effective risk warning system by utilizing the statistical models in the information technology system, and applying the single-factor variables and multi-factor variables to the significant market risks, as well as to the risk management system, to ensure that the risk management system can meet the requirements of the market. The company also needs to continuously improve the effective risk warning system, using the statistical model in the information system, using single-factor variables and multi-factor variables to carry out comprehensive quantitative and qualitative analysis of major market risks, operational risks, and further risk avoidance, risk reduction, risk sharing, risk tolerance and other aspects of the assessment of risk, so as to better predict the risk, make reasonable business decisions, and improve the ability of the enterprise to resist risk.

3. Conclusion

The implementation of enterprise risk management should systematically analyze the possible changes in the troubled and influential factors. The government should actively promote the political and legal environment, business credit environment, market trading rules and public supervision of the **** with the role of the formation of risk management? Positive energy? and the general social environment. Enterprises themselves should also be actively involved, through effective communication, coordination and institutional arrangements, so that all stakeholders can actively participate in, support and cooperate; but also pay attention to the role and value of risk management in the operation and management of the reflection of risk management, the formation of risk management of the endogenous momentum.