In the ecological loop of rural tourism, it involves multiple elements such as farms and farms, specialty restaurants, handmade folk art, parent-child insights, boutique hotels, inns and lodgings, *** enjoyable agriculture, fresh food e-commerce, new media, and NGOs.

The modern developer model is more suitable for simple replication of large investment projects, for the countryside, such as a collection of many small and beautiful industry in one, landscape fragmentation bet on the higher complex ecosystem, the implementation of the developer model is difficult. In general, compared with the top-down developer model, the countryside is more inclined to the bottom-up organizational growth model.

Farms and farmsteads

Farms and farmsteads are not only providing food for people, but also a way of life back to nature, and they can be small complexes integrating food, housing, and play. Obviously, it also requires integrated talents and teams to seamlessly interface and coordinate the various types of businesses, including inns, restaurants, entertainment and experiences.

For example, adding parent-child interactive content to the farm allows children to cognize the flora and fauna while also experiencing first-hand the farming activities such as making cheese and tofu, and provides an adequate experiential interface for people to make further purchases, ultimately resulting in a highly viscous community that the farm serves for a long period of time. At the same time, friendly competitions can be included to add a different kind of fun to the experience, all of which contribute to the sustainability of rural development.

***HEALTH AGRICULTURE

Agriculture has gained a great deal of attention as a current hotspot of transformational investment for developers. Because of the cheap price of agricultural land, many former real estate developer friends into the agricultural field, according to the inertia of the past residential development, took a large area of land. But after a short period of practice, only to find that agriculture is not as easy as imagined, due to crop price fluctuations, labor costs and planting experience and other reasons, and finally even if the agricultural products are sold to the more expensive, it is difficult to earn money (and standardized replication of real estate development is far away). How to make agricultural land the value of commercial land is the question.

By sorting out the theme and composition of tourism agriculture, the rural handicraft festival and market, experience-based sports (mud soccer), earth art season, rural music festival, parent-child agricultural experience, themed wedding and other content corresponds to the corresponding agricultural crops and seasons. Through the cycle of repeated festivals and markets, people's consumption demand is driven, and then combined with mobile living projects (tents, caravans, huts, tree houses, container inns, etc.) to create a special experience close to nature. This kind of project is suitable for rural land around big cities with the potential for a large amount of passenger traffic.

B&B, Inn

In the countryside inns, B&B products, many entrepreneurs or investors face the most two major problems:

Team's incompetence: A successful B&B usually requires product (excellent design and product positioning, visible and invisible parts), operations, and communications. And we see that most B&B founders have experience in only one of these aspects, or even none. Maybe some sentimental owners can accomplish a B&B, but the chances of that are still very low.

Lack of experiential content, While staying in a B&B is an experience in itself, people often need richer and more diverse activity content. Different types of visitors (youth groups, couples, families with children, families with elderly people, etc.) for different types of activity needs to set the different requirements of the activity content, and when a countryside around the inability to provide these activities, it will make the guests stay in the B&B willingness to decline. Imagine, two hours of driving just to go to stay one night, and no other gains, feel less affordable to everyone's time, there are more consumer demand, but can not be realized. The result is that the businessman only earns the money for the bedpan, and the tourists did not have a good time. Therefore the systematic ecology of the rural complex urgently needs to be established.

Creators

Some of these rural creators are also known as returning creators, who represent a group of people who have mastered the latest concepts and skills in the city, but aspire to a rural life and are willing to create high-quality countryside products, and also represent the trend of people who are fed up with the pressure and rhythm of the city and return to the countryside to find a place to call home. They also represent the current trend of people tired of the pressure and rhythm of the city and returning to the countryside to find a home for their souls. Their entrepreneurial projects range from bed and breakfast inns to nature classes, from ancient brown sugar to rural sports communities, from soil hospitals to fresh food e-commerce, and almost everything in between. But we also see that the entrepreneurial success rate of rural entrepreneurs is not high, for two reasons:

The entrepreneurial team can not form a closed-loop, usually return to the hometown of the entrepreneurial projects chosen by the entrepreneurs and their own previous professional does not necessarily coincide with the product, operation, marketing and other different professionals needed for a successful project in this type of entrepreneurial team, often only have one of them. Often only have one of them, very imperfect, such entrepreneurial projects are difficult to get on track; entrepreneurial projects are often single-point breakthroughs, the lack of rural tourism integrated platform support, in a barren industrial ecology, these single-point projects are difficult to grow successfully. For example, if a rural complex has a bed and breakfast, parent-child agricultural see, handmade workshop, then it will be very conducive to the sale of ancient brown sugar or earth honey, all kinds of products to achieve each other, each other diversion, to the role of mutual drive. However, when a village has only a single product, both marketing borrowing, or new media communication aspects are very difficult to be effective.

The creators are indeed a group of talents with sentiment and courage, who put all their previous savings into the village entrepreneurship, dreaming but difficult to obtain success. Their failure will mean the decline of people who have ideals and take practical action to change society. Thus, through the creation of rural complexes, the sorting and reorganization of rural entrepreneurship industry is undoubtedly the best support for this group, but also provides a large number of small and beautiful projects and rare talent for rural tourism.

Folk art and folklore

Folk craftsmen and their handicrafts are disappearing at an alarming rate, and many traditional handicrafts are nearly lost because there are no young people to take over, and the best way to save folk art is to solve the problem of their business model through market means, so that these handicrafts can circulate in the market and people's lives again. The best way to save folk arts is to solve the problem of their business model through market means, so that these handicrafts can circulate in the market and people's lives again. The innovation of traditional handicrafts is also extremely important, and the cooperation between experts and artists across fields and specialties is also not bad.

Family Classes

Family Classes are an effective way to link experiences, content and knowledge in a rural vacation experience. The nature museum classroom leads children and parents to recognize animals and plants together, connecting things around them with a deeper chain of knowledge, making the seemingly mundane magical, and making play in the countryside the best learning experience.

Often the consumption and accommodation costs of these parent-child learning experience programs are quite expensive, but most parents believe that it is worth it for their children's learning. As a result, visitor spending multiplies without any additional hardware investment costs, and the nature classroom is used as a clue to link many rural features together to form an overall product package. In some special learning courses, it also becomes the entrance to certain derivative products, for example, the number of high-end binoculars sold by a parent-child bird-watching course accounted for half of the total sales volume of that binocular brand in China, which is a very amazing correlation sales capacity. At present, Beijing's Nature Museum Café and a parent-child field education belong to this type of organization. They will become an integral part of the rural tourism product.

New media

New media has the ability to deliver precise information to specific groups of customers, so it has an extremely important position in the promotion of vacation real estate. In rural tourism is no exception. In the promotion of rural complex, the new media is not only the way of dissemination, but also can leap to the first line of production, because through the new media, we can break the traditional real estate head shot to determine the product of the simple and crude, the introduction of user surveys, and participate in the design mode, so that a better understanding of the user's thinking and needs, which is a precise and effective method.

In the era of new media, people are first informed of the relevant information they need from the new media, and thus we need to pay attention not only to the entrance of the traditional physical space, but also to the creation of the Internet entrance. Therefore, when we shape the rural tourism products, we can also according to the new media communication standards to push back the positioning of tourism products and bit and design, easy to be networked content is valuable content. At the same time, the new media teaches us to emphasize the importance of user experience, rural tourism and all experience product standards, are to give tourists must go to the scene to participate in the experience of the reason.

In the new media era, we can summarize the development mode of rural complex as follows:

Through the new media team to tap into the countryside of local history, culture, stories, handicrafts, objects and other unique communication content, to create a cultural brand of rural destinations online.

When the brand's Internet portal potential has accumulated to a certain extent, it starts to launch a series of low-cost festivals and market activities, such as the Simple Life Festival, the Country Music Festival, the Handicraft Bazaar, and the Country Art Festival. These activities have been able to attract a large number of visitors to rural communities, generate positive consumption, and form visitor word-of-mouth and fan groups (only a small amount of marketing costs and activity costs, but the rural destination brand has been formed).

Interacting with end-users and involving them in the positioning of future rural tourism products and the selection of investment merchants to form a user-oriented design process.

In this process, because of the characteristics of rural tourism products, the operating team needs a very strong overall product control and coordination capabilities, but the financial requirements are not high, because in addition to the infrastructure construction and network platform promotion costs, the cost of each individual product can be borne by the tenants (inns and lodging, craft workshops, nature museum classroom and other functions), each merchant needs a What each merchant needs is a strong integration team, which can avoid the risk of breach of contract, negotiate more favorable conditions, and carry out overall platform promotion. So the building of the village complex is more like a natural growth, bottom-up ecosystem. Higher requirements for the management team, but not high capital requirements. This also explains why many traditional developer teams have faltered in rural projects.

After the integration of the countryside complex is completed, it will have a full chain of experiential consumer products ranging from inns and lodgings to countryside learning, and from farms and homesteads to handicraft workshops. At the same time, it will have a public platform focusing on new media communication, which can fulfill the functions of community promotion and enhance the cultural value, forming a connection between the entrance of the Internet and the entrance of the physical space.

Social organizations

In rural tourism development, developers with capital in hand often overlook the importance of public welfare organizations and institutions. In China, organizations like the Poverty Alleviation Foundation and the Green Cross are the ones that know the most about rural life and are always at the forefront of rural construction. They understand the demands of villagers and have accumulated a lot of experience in practice. They have profound, unique and feasible insights on how to solve the problem of property rights, how to bind the interests of the whole village to rural tourism through cooperatives, and how to harmonize the conflicting contradictions between the rural mindset and the logic of business.

In rural practice, large sums of money do not guarantee good results, many times hundreds of millions of dollars of investment is often due to the interests of individual farmers a few thousand can not be exerted, and the developer mode of moving farmers completely out of the cost of expensive leases, because the villagers did not bind the interests of the villagers and the project as a **** the same body, in the future development and operation of the buried There are many hidden dangers in the future development and operation of the project. Through in-depth cooperation with public welfare organizations, we have found that the construction of many rural tourism first needs to solve the problem of how to deal with the relationship between the business model and the villagers, so as to lay a stable foundation for the project, and achieve twice the result with half the effort. Again, at this level, the bottom-up growth model is superior to the traditional development model. The wisdom of the countryside needs to be learned and understood by all of us.

Summary

Rural tourism product creation is ultimately committed to building a closed loop from the tourists, the village itself. On the one hand, from the product to the industry to the revival, rural tourism has developed into a platform-type project, including the whole tourism chain services, the formation of a new quality of vacation life style, the traveler is not to look at a certain point, but to taste the overall taste of life, which formed the experience of the closed loop. On the other hand, when the rural renaissance can be realized after the stage, also marks the countryside in the economic development, cultural evolution, branding to reach a certain height, which is for the product of the transformation and enhancement of the injection of a strong potential to promote the product itself iterative upgrading, so as to form the development of a closed loop.