In our daily life, we always deal with enterprises, because our lives cannot be separated from the products or commodities produced by enterprises.

An alarm clock to wake you up, a computer to let you work, a mobile phone to teach you entertainment and a mattress to let you sleep. Cycle 24 hours a day.

The purpose of producing products is to make money. Therefore, when analyzing producer behavior, we generally say that "the goal of an enterprise is to maximize profits". This sentence has become a golden sentence in the field of enterprise management.

In fact, many economists believe that the pursuit of profit maximization by enterprises is not the only motivation for people to engage in production, operation and trading activities.

Why do you say that?

Take family business or partnership business as an example. In many cases, the owner of an enterprise is not necessarily the controlling operator of the enterprise. Some business owners will hire professional managers to be responsible for the overall production and operation of the enterprise.

At this time, some operators or managers will pursue the maximization of sales revenue or the continuous growth of sales revenue in order to seek their own privileges or interests, that is, to ensure the aesthetics of data.

It is possible that the profit of the goods produced by this enterprise is very low and the business strategy of "small profits but quick turnover" is adopted. It may not even plan to make money, blindly expand the scale of the enterprise, and try to increase sales revenue, that is, increase the market share and brand awareness of the enterprise, thus improving the personal social awareness.

For example, when you talk about Taobao, you will think of Ma Yun; When you say WeChat, you will think of Ma Hua Teng; When you talk about it, you will think of Liu. This means that your personal image will often become the corporate image.

Therefore, in order to improve their reputation and social status, some professional managers try their best to increase the sales revenue of enterprises and are bent on occupying other people's market share, thus directly ignoring the importance of enterprise profits.

But this kind of operation is actually foolhardy.

After all, in the long run, profit maximization is the key for all enterprises to survive in the market competition.

Give the most vivid example-Teacher Jia, who made ——PPT beautifully and once made a sensation. He created letv. At that time, in order to build the ecological chain of LeTV, LeTV had many tentacles, covering network TV, small household appliances, TV and so on. Although the market share is more, the story is more beautiful, and PPT is more beautiful, if the sales of products do not produce real profits, they are bound to go bankrupt.