Writing a copywriter's feeling

1. Copywriting

I am a copywriter.

In fact, there are many categories of copywriters, I told you according to my work experience: 1, marketing / planning copywriter: I was in an enterprise (production of noodles) inside the copywriter, mainly responsible for the new soft, new promotional programs (such as how to promote the specific implementation of the program), and that is, if they have the intention of the advertisements will have to cooperate with the writing of the script (or with the cooperation of the advertising company with the cooperation), the corporate The editor of the internal magazine and the article is responsible for, I was also required to help our marketing summary to write the annual summary and the next year's plan ......2, in the advertising agency to do magazine editor/copywriter: that is to find some of the newsletter with the magazine style in line with the modification; go to pull sponsorships and according to the customer's needs to write the text (or their own copywriting directly provided); according to the magazine and the leadership needs to do some original copywriting. Magazine and leadership needs, do some original copywriting ......3, planning copywriter/clerks: I stayed in Zhengda sports, at that time is to do planning, but I catch the most economic crisis of Zhengda, they do not have money to advertise, so I lost a very good exercise and the opportunity to show (in fact, sports and other footwear and clothing brands planning is the most powerful, can learn a lot of things). I could learn a lot of things). Later, I became the secretary of the boss (I hated that job), and at the same time, I was also in charge of the company's internal magazine (I created the magazine Oh:); but because I didn't like that job, I had told the boss's wife that if I couldn't wait to be transferred to the planning department, I would quit, and then later on, it just so happened that the company needed to lay off staff, so I could easily reach a "double resignation" (I didn't like that job, and wanted to leave, so it wasn't as easy as it was for me to quit). I don't like the work, I want to leave, so I don't do as much as I used to do; they need to lay off employees in the economic crisis, and I don't see my heart in that position, so I agree).

4, planning/assistant: this position and the last one is almost the same, just when I was the boss's assistant, and the company's planning department is equal to zero, so I took over their design and corporate culture ah and so on, including they want to create a brand, I'm responsible for them to write a brand story, and so on ...... later! I came out to start their own business, I left, did not wait until the company brand blossomed. 5, private hospital copywriting: you can be in the street have received a private hospital magazine? That's what we copywriters do...... you see those uniform, boring hospital ads on TV? That's what we do...... you see private hospital advertisements and posters plastered all over the place? That's what we copywriters do ...... And the classic copy on the website ah, ads ah, the king's wife to sell melon self-questioning "which hospital is the best ah" and so on, and hospitals have to go to the interview and amplify the article of the fart of the surgery, and so on, that's what we copywriters do! ...... In addition, I also miserably took over the Health Bureau's documents, such as production safety, safe hospitals, etc. *** Temporary for the show of political achievements and the hall of fame, I have to add three or four years of information at once, brother, I'm not easy ah ...... Finally, or to me! The secret is: fake.

(People's leading departments are explicitly said that the information can be fake) 6, other: I went to the advertising company interview, they intend to invite me, we suspected that the low wages do not go. There is a CASE to count the money, a lot of contact with the customer.

They may want you to help do the annual case (the whole year's brand promotion planning program and a specific variety of copywriting), may want to do a grand event program (such as a party, a cross-strait chess and cards competition, etc., these sloppy, copywriting and even the requirements of the words and phrases detailed to each welcome sign, banners, and detailed to where to hang flowers or balloons), may be to receive real estate. (......), may be to pick up real estate or wine and so on the painting outside the advertisement of the classic advertising slogan (this is the essence of the thing oh), simple and cumbersome or even the website copied and copied the article copy modification, Taobao or group-buying product descriptions, and so on ......7, and then the other: Some I have not done, such as some electronic equipment factories or other processing plants to produce something of the product description, instructions for use ...... Personnel administration in a number of copywriting ...... bosses and leaders of important occasions of speeches, the company's report and so on, free to imagine, as long as the Text. 8, also missed a: I went to college that moment, in the advertising agency *** film and television copywriter.

When applying for a job, the boss gave me four films he shot, and asked me to write a voice-over copy, I passed because of the first sentence - "Here is the heart of the mountain ...... ". We have been writing for four days, he only read the first sentence, you say should be happy or when the sad? Then I often went to the countryside with them in the middle of the night to shoot the so-called countryside stories; I often watched a bunch of messy films she shot, and while helping him to revise and edit them (by the way, I used to be a good film and TV post-production editor), I also matched them with some boring copy (e.g., documentary films, historical films, company's product introduction description, or even kindergarten's recording film -). -I would like to directly match a few children's songs, etc.) ...... original, copy of the children's shoes beware of the sister I pour you a head of dog blood! Hee hee ...... PS: my sister's salary is also not high, the guaranteed food and shelter is less than 3,000 yuan.

So, I'm considering taking advantage of the young to mix a boss assistant when we have a writing foundation, flexible brain, suitable for officers under the leadership of the ...... secretary needs height, the assistant on the don't la (I'm very high height is not very high, you imagine, don't go too far on the line), look passable on the line. The boy's height is a bit of a line, it is more reliable.

As for doing copywriting tired, I think the mind is very important. All work, every job is the same.

As with the design work with the most copywriters (my design skills are also sloppy), such as the first responsible person director Huo general manager, and even when the boss is also tired ......, so it is useless to complain (I have also failed, but still have to do, huh). Copywriting was rejected because of insufficient communication, or insufficient comprehension, restrained their own frustration, a good start again does not matter.

In the face of bosses and customers, not too humble, calmly asked: "It's okay, you want to express the content and the most ideal feeling tell me, I will try to express it for you. Communication is in place, and the error of words will be minimized ......" Oh, come on ha! Life, work, emotions, happiness are the same, pain and happiness.

Second, the background of the event: this part should be based on the characteristics of the plan in the following items to select the content of the focus; specific items are: basic profile, the main implementation of the object, the recent situation, the organization, the reasons for the activities carried out by the department, the impact of the community, as well as the motivation of the relevant purpose. Secondly, the environmental characteristics of the problem should be described, taking into account the inherent strengths, weaknesses, opportunities and threats of the environment, and make a comprehensive analysis (SWOT analysis), focusing on the factors of the environmental analysis, a detailed description of the past and present situation, and through the forecasting of the situation to develop a plan.

If the environment is not clear, the analysis should be supplemented by research and other means. Third, the purpose of the activity, meaning and objectives: the purpose of the activity, the meaning of the purpose should be clear and concise language will be the purpose of the key points expressed clearly; in the statement of the purpose of the key points, the core composition of the activity or planning of the uniqueness and the resulting significance (economic benefits, social benefits, the media effect, etc.) should be clearly written out.

Activity objectives to be specific, and the need to meet the importance, feasibility, timeliness four, resource needs: list the required human resources, material resources, including the use of places, such as classrooms or the use of activity centers are listed in detail. Can be listed as existing resources and the need for resources in two parts.

Fifth, the activities carried out: as the body of the planning part, the presentation should be concise and clear, so that people can easily understand, but the expression should strive to be exhaustive, write every point can be envisioned, there is no omission. In this part, not only limited to textual expressions, can also be appropriate to join the statistical charts and so on; the planning of the work of the project, should be arranged in accordance with the time sequence, drawing the implementation of the timetable to help program verification.

The staffing of the organization, the object of the activity, the corresponding powers and responsibilities and time and place should also be described in this part, the implementation of the contingency procedures should also be considered in this part. Here can provide some reference aspects: venue layout, reception room, guest seating, sponsorship, contractual agreements, media support, campus publicity, advertising, hosting, leadership speech, emcee, venue services, electronic background, lighting, sound, video, information liaison, technical support, order maintenance, clothing, command center, on-site atmosphere regulation, transport vehicles, clean up after the event staff, photo, catering, follow-up contacts, and so on. Hospitality, follow-up contact and so on.

Please adjust yourself according to the actual situation. Sixth, the budget: the activities of the various costs in accordance with the actual situation of specific, thorough calculation, with a clear and concise form of listing.

Seven, the activities should pay attention to the issues and details: changes in the internal and external environment, will inevitably bring some uncertainty to the implementation of the program, so when the environment changes whether there are contingency measures, the probability of loss is how much damage caused by how much loss, contingency measures and so on should also be described in the planning. Eight, the person in charge of the event and the main participants: indicate the organizer, the names of participants, guests, units (if the group planning should indicate the name of the group, the person in charge).

Note: 1, this plan provides a basic reference aspect, small plan can be filled directly; large plan can not be bound to the form, their own design, and strive to exhaustive content, page beautiful; 2, you can specialize in the production of the plan to the cover page, and strive to be simple, condensed; plan can be packaged, such as the design of the logo to do the header, illustrations, etc.; 3, such as annexes can be attached to the plan, can also be installed separately. If there is an attachment, it can be attached to the back of the planner, or can be bound separately; 4, the planner needs to be bound from the long side of the paper; 5, a large planner, there can be a number of sub-plans. Attachment: the basic steps to carry out a university activity: First, if the activity is organized, planning first.

Planning is the pulse of the activity, a good planning is a prerequisite for success. Second, get support.

Get the recognition and support of the leadership, is a very necessary thing; get the support of large media, your activities will become particularly good to do, and most likely to be successful. Third, organize task forces and assign people responsibilities.

Rights and responsibilities accordingly, everyone should be very clear about their own responsibilities. Note that the assignment of tasks to the human unit, and can not say that something "a few of you do", so this thing is basically not good.

There are several directions: command center, outreach sponsorship group, on-site working group, publicity and media group, on-site order, etiquette reception group, emergency personnel. Print out the list of powers and responsibilities, so that everyone can see clearly.

And, meet once a day, report progress in a timely manner, in order to deal with a variety of information; Fourth, sponsorship or other sources of funding: looking for sponsors, with them to negotiate hard, and finally get the two sides can recognize the agreement, which is the need for the event. With funding, everything is good to do; Note: advertising can not be too much, the negotiations must master the scale, otherwise the commercial flavor may make the party FAILING!

There are a lot of props, items you need to find as soon as possible. Just like an RPG game, you need to know how to get resources and combine them.

Six, publicize. It's the job of advertisements, posters, or other media to whet the appetite of participants.

vii. There must be a command center on site, responsible for timely scheduling; viii. There should be at least one way for all staff to communicate during the conduct. For example, cell phone text messages, notes or hand signals.

IX, special reminder, those who lead the palm, child care, create the atmosphere of the staff to special arrangements. Want to do a good activity this is a must.

ten, seriously to participate in the activities of senior figures sent away, do not lose any etiquette, remember to pay tribute to those who work hard but silent personnel! They are the real makers of your glory. And, of course, appreciate your own success This is a generic marketing plan writing outline, I don't know if it will help you! Activity planning is a very important part of the advertising campaign, good activity planning for the company's brand building and product sales will play a role in promoting the role of a strong actionable plan will need a strong executable plan, so the writing of the plan is very important, this article analyzes the content of the activity planning through the planning of the book of a few points of attention.

Activity planning program is a company or business in a short period of time to increase sales, increase market share of effective behavior, if it is a creative outstanding, and has a good executable and operable activity plan, no.

3. How to understand the copywriting

In advertising, strictly speaking, copywriting and planning should be two interlinked but very different professional division of labor, only subject to the advertising industry in China's general company miniaturization of the status quo, so it has produced this "composite professionals". In addition, China's small and medium-sized marketing department or enterprise department, the division of labor may not be so fine, in order to save costs, enterprises in particular need of an external marketing activities can be planned, internal advertising copywriting composite talent, so the copywriting program should be the situation arose. Copywriting

Copywriting generally refers to the advertising agency or corporate planning department engaged in the text of the occupation

Copywriting

that is, advertising copywriting, mainly responsible for advertising in the text of the written and written creative work. This includes the writing of headlines, body copy, slogans and the selection of matching advertising images. [1]

For example: advertising copywriting: film and television commercial scripts, newspaper advertisements, flyers, etc.

Corporate copywriting: corporate communications, news campaigns, image propaganda, etc.

Planning

Planning is based on reality, to win the scientific process of creativity, through which the process of predicting the development trend of things to capture the opportunity to integrate a variety of resources, to formulate the implementable Optimization program to effectively achieve the goals set. It refers to the process of management, operation, skillful processing or manipulation of market information; the process of planning, brewing, decision-making and applying strategies to the market. It is a systematic work with its own unique mode of operation. [1]

Special attention needs to be paid to: planning is never a point, creativity, ideas, which is only a small part of the planning.

Planning is a discipline specializing in the study of planning, has its own independent theoretical system, is an independent discipline. Planning to be used in journalism, advertising, marketing, public relations, strategy and other means, but planning is not just a simple addition or synthesis of these theories. Rather, it is the integration of these theories, innovation, and then improve.

4. I'm doing copywriting, how can I improve my writing ability in this area

First of all, you have to figure out what you are doing;

Secondly, what you do needs to be what kind of ability;

Once again, according to what is needed to exercise your ability.

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It's really not enough to say in one sentence about say how to improve your writing skills.

1, it is recommended to get into the habit of reading newspapers every day to see how other people's headlines are summarized;

2, to collect some of the wonderful copywriting that I find useful;

3, every day, if something is wrong, write more;

4, go to professional forums, such as the top copywriters network ah, China's public relations network, ah, copywriting, planning, 4A forums and the like;

5, every day to browse the dynamics of the network, pay attention to some creative events and activities planning;

6, it is recommended that you learn PR, you do planning is very helpful;

Another reminder to remind you, copywriting planning is very important to think about the process, think well, write fast, so exercise your thinking and analytical skills!!!!

Planning is the pulse of the activity, a good planning is a prerequisite for success. Second, get support.

Getting the recognition and support of the leadership is a very necessary thing; get the support of large media, your activities will become particularly good to do, and most likely to be successful. Third, organize task forces and assign people responsibilities.

There are a lot of props, items you need to find as soon as possible. Just like an RPG game, you need to know how to get resources and combine them.

Sixth, publicize. It's the job of advertisements, posters, or other media to whet the appetite of participants.

IX, special reminder, those who lead the palm, child care, create the atmosphere of the staff to special arrangements. Want to do a good activity this is a must.

ten, seriously to participate in the activities of senior figures sent away, do not lose any etiquette, remember to pay tribute to those who work hard but obscure personnel! They are the real makers of your glory. And, of course, appreciate your own success This is a generic marketing plan writing outline, I don't know if it will help you! Activity planning is a very important part of the advertising campaign, good activity planning for the company's brand building and product sales will play a role in promoting the role of a strong actionable plan will need a strong executable plan, so the writing of the plan is very important, this article analyzes the content of the activity planning through the planning of the book of a few points of attention.

6. I like to write, but also like creative things, want to do copywriting or planning work, but no

Experience is something sooner or later, everyone will have a copy. But most of the time, not experienced will become a good copywriter,

Copywriting is a process that requires you to say what is in the heart of others, understand the human heart, will look at the human heart, but also to say, this is the first step, this is a good job is a good planner, the degree of human nature insights to determine the extent that you do the planning to do the copywriting of the lower limit.

With the insight, but also need to tell the story of the ability to reason, can use different examples, or not the same angle to say that understand, this is the work of the copywriter, said sharp, humor, sensationalism, was indignant, how to say, how to say, this is the upper limit of the work of the copywriter planning.

Even if you don't have experience, but you have the talent or knowledge of these two aspects, you are a good plan good copywriter, as for the experience, in fact, most of the so-called practitioner experience only requires a person who is not stupid and hard work one week time will be enough.

Textual skills are actually the least valuable thing in copywriting, because advertising is ultimately a sales job.

Finally, a good boss may be decisive in your job search. Good luck.

7. How to Write Self-Recommended Planning Copy

Think of yourself as a brand, and the copy addresses these questions:

1?Resource Appeal (what resources, talents, and ideas do you have)

2?Functionality Appeal (what are the specific things you are able to do)

3?Refinement of Your Core Values (what are your selling points, what kind of life-work-learning experiences have shaped you)

4.3.1.1.2. learning experiences that have shaped who you are)

4?Competitor Positioning (who do you think is a director in your genre, what is he like, hints at your strengths or outlook)

5?Target Customer Needs (who is the audience for your work, why do they watch and like your work, what do they need)

6?Core Conceptual Output (what are you going to Do what, pull sponsorship? Apply for a job? Create? Ask for collaboration? etc., how do you want to operate)

The above can form a sales pitch for your planning copy

8. can learn to write a good copywriting website or book

on the Dangdang network, and then enter their own "copywriting", which has a basic good! For example, "copywriting" (red book cover, I will also just bought), "practical copywriting planning examples of the whole book", "gold medal copywriter", etc., the price of each book is about 35-40 or so, it's very good! You can choose. If you feel satisfied please give points Oh! And favorable comments under the ha.

9. How to get started in copywriting

And in this industry, copywriting should be considered an entry-level position, which does not have a strict definition of your professional skills, and does not require special talent.

And copywriting and assistant, personnel and other departments than, closer to the game of promotion and operation of the link, so you can in the shortest possible time to grow into the market or even the operation of the Department of the elite talent. Copywriting planning is to do what the copywriter's specialty is editing, writing game promotion news, advertising text content or film and television media in the dialogue, narration, specific products are: daily news, advertising slogan, big headlines, inside text, etc., if there is a need for related interviews, industry news is also the need for copywriting to take the pinch.

So, what exactly does the copywriter do? What are the precautions he has to take? In advertising, strictly speaking, copywriting and planning should be two interlinked but very different professional division of labor, but subject to the game industry in general the status quo of the company's miniaturization, so the copywriting plan this "composite professional talents". In addition, China's small and medium-sized enterprises in the Ministry of Marketing or the Ministry of Enterprise, the division of labor may not be so fine, in order to save costs, enterprises in particular need of a foreign marketing activities can be planned, the internal can write advertising copy of the composite talent, so the copywriting program should be produced.

Do copywriting planning whether there is a future can be said: "copywriting is an expression of thought, a beautiful lyric; planning is a way of thinking, a wonderful logic." Planning copywriter this career is currently in the game industry is more successful, which is very important that the copywriter not only understand the product, he also has a clear writing.

A lot of game marketing product managers, operations planning and even personnel leaders have had the experience of doing copywriting. As the mindset of the copywriter If you want to join the copywriter, a certain degree of writing skills is essential, you can not have the Chinese Department of sentimental and huge reading, but at least have a certain degree of logical thinking ability, because the beginning of the time you have to do is very simple, that is, to make a thing clear.

In addition, you need to recognize your own position, some level of game copywriter is also a player. Copywriters need to know their product, and they need to get down to the nitty-gritty of it, and after you put pen to paper, there will be countless players who will build their first impression of the game through your words.

So copywriting is important, at least more important than you might think. But whether you're a talented Chinese writer or come from a program that has nothing to do with writing, remember that it's okay.

Anyone who's ever been a copywriter goes through a painful transition period. I'm sure your superiors will guide you well and share their experiences with you; all you have to do is learn, revise, learn again and revise again.

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