The purpose of this market survey
The purpose of this survey is to find out the key characteristics of Suizhou's overall market level on the basis of collecting relevant market information and conducting a detailed investigation on a single building, and to evaluate the development and sales prospects of the project plot according to the basic content and rising space of the project location.
Second, this market survey found that
1, Suizhou real estate has developed rapidly. Real estate development basically started in 2000, and it has expanded rapidly in recent years, with rapid expansion of demand and supply.
8? 5; The rapid economic growth in Suizhou has brought opportunities to the prosperity of the real estate market. There are many new projects. Recently, the market supply and demand have increased rapidly, and the consumption demand and supply of residential real estate are very strong. It is expected that a large number of new projects will be listed in 2006-2008.
2. The house price rises rapidly. At present, the price of newly developed high-grade residential quarters has reached 1.700 yuan/㎡.
8? 5; House prices in Suizhou have risen rapidly in the past two years. At present, the price of ordinary commercial housing is between 700- 1 100 yuan per square meter, and the average price of commercial housing in urban areas is about 950 yuan/㎡, which is 140 yuan/㎡ higher than the same period of last year, and will exceed 1000 yuan by the end of the year. From 2002 to 2005, the average price of commercial housing in Suizhou was 650,730,780 and 865,438+00 yuan per square meter respectively. The prices of some small high-rise buildings with elevators are around 1.300 yuan/m2, and the prices of small high-rise buildings and high-rise commercial houses are between 1.300- 1.700 yuan/m2.
8? 5; The main driving force of housing price increase is the development of high-grade emerging residential buildings, whose scale and building quality have been greatly improved compared with before, including the emerging residential areas represented by Wenfeng City Garden and Han Dong Du Xing.
3. Real estate consumption has been polarized. Good projects are expensive and some people buy them. Poor projects are cheap and the market sales are good.
8? 5; Emerging communities with higher prices sell well, with the best monthly sales of 30 or 40 sets. Small units with extremely cheap prices and good lots sell well, leaving only a small number of weifang.
8? 5; With the expansion of the city scale, many powerful developers have entered Suizhou land acquisition and development projects.
4. The product type of the project has changed from a single product in the past to diversification.
8? 5; In the past, Suizhou only had multi-storey houses and stores along the street. At present, products are beginning to be enriched: small high-rise buildings, pedestrian streets, logistics centers and other products have appeared in the market.
8? 5; There has been a great breakthrough in the design of residential units, and the units of hot-selling projects are all advanced and reasonable excellent units. However, due to the relatively low housing prices, the best-selling apartment in the market is generally between120-160m2, and120m2 is rare and only appears in individual residential areas. Developers try 90- 100 ㎡ units, such as Jin Dian and Wenfeng City Gardens, but most of them are in the form of one staircase and four households, and the sales situation is good.
5, high-quality residential products, multi-storey residential sales are good, and small high-rise buildings are gradually accepted.
8? 5; At present, Suizhou people gradually accept strangers' small high-rise houses.
8? 5; It is still necessary to actively guide Suizhou to accept small and high-rise projects, but high-quality communities and huxing are the premise of Suizhou project sales.
6. Property management has just started and professional property management companies have not yet entered the market.
8? 5; Citizens are just at the stage of understanding property management, and the cost of multi-storey property management is generally 0.25-0.35 yuan/month.
8? 5; The minimum property management fee (including elevator use fee) for small and high-rise buildings is 0.6 yuan/month. ㎡, which is an obstacle to the sales of small high-rise and high-rise products in the market at present.
7. The tourists are mainly Suizhou local customers.
8? 5; The main customers of hot-selling projects are still local, and the proportion of local and foreign customers is only 5%; Almost all the customers of small projects are local customers.
8? 5; Local customers tend to follow suit projects, and as long as there are projects purchased by foreign customers, they are considered as good projects.
8. Significant progress has been made in promotion, and many projects have begun to enter the combination mode of professional marketing teams.
8? 5; A large number of agent banks appeared in Suizhou project, which promoted the process of local real estate marketing.
8? 5; Foreign developers are also relatively new in sales concept, and begin to publicize in newspapers, radio stations, street signs, car bodies and other aspects, but there is no model display unit.
9. The business form is primitive.
8? 5; At present, in Suizhou market, due to the low housing prices, all the developed houses along the street basically have commercial outlets, and the area is large, and the sales price is expected to be high. The sales of commercial products have not yet appeared on a large scale, and most of them are property rights sales. In addition, most low-rise residential buildings have matching garages, and the highest market selling price is above 2,000 yuan/m 2.
8? 5; The entertainment, leisure and catering industries in Suizhou are very underdeveloped, which obviously lags behind the regional development status.
8? 5; The development of residential bottom merchants with independent facades has increased significantly compared with previous years.
8? 5; The development trend of professional market is good, but the operation is not mature enough, such as Xiangjiang market.
8? 5; Existing projects clearly put forward to be comprehensive commercial buildings, pedestrian streets, logistics centers, etc. And the design concept is also excellent.
10, the overall business level is unclear and the development is uneven.
8? 5; Many commercial facilities are not perfect, the hardware facilities need to be improved, the surrounding environmental conditions are not good, and the shopping space and market environment need to be improved urgently.
8? 5; Business management is relatively backward, lacking a proper and perfect legal system to ensure the normal and effective play of the market mechanism, and to regulate and control the construction and operation of the market.
8? 5; The development idea is backward, focusing on sales, ignoring design, ignoring investment and management, and conducting commercial development in residential mode, regardless of planning and merchants, and insufficient research on surrounding people flow and traffic.
8? 5; The phenomenon of big flat building is common, the planning of commercial moving line is unreasonable, the problem of product planning and design is serious, and there is a lack of characteristic market.
General situation of Suizhou city
location
Suizhou is located in the northern part of Hubei Province, at the intersection of the Yangtze River Basin and Huaihe River Basin, spanning 3 1 degree 19 minutes north latitude to 32 degrees 26 minutes east longitude12 degrees 43 minutes13 degrees 46 minutes east longitude. It borders Wuhan in the east, Xiangfan in the west, Xinyang in the north and Jingzhou in the south. It is the "North Gate" of Hubei Province's opening to the outside world and an important transit point for the country to implement the strategy of developing the east and west. The city is about 130 km long from north to south and about 105 km wide from east to west, with a total area of 6989 square kilometers.
traffic
Suizhou enjoys convenient transportation, with Beijing-Guangzhou Railway, Hanyu Railway, Xining Railway, 1 17, 3 12, 3 16 National Highway, "Han Shi" expressway and "Suiyue" expressway running through the whole territory.
division into districts
Suizhou is a prefecture-level city approved by the State Council in June 2000, with a total land area of 9,636 square kilometers and a population of 2.58 million (non-agricultural population of 500,000). It has jurisdiction over one city and one district: Guangshui City and Zengdu District, 55 township (suburban) sub-district offices and state-owned farms, and two provincial-level economic and technological development zones, 1, 665438. Guangshui City has 18 townships, and Zengdu District has 29 townships, offices and markets.
Suizhou covers an area of 43 square kilometers and has a population of more than 400,000.
Suizhou city flower: rose, city tree: ginkgo, city logo: deer crane.
ecological environment
Suizhou is located in the middle of the mid-latitude monsoon circulation area and belongs to the north subtropical monsoon climate. Affected by solar radiation and seasonal variation of monsoon circulation, Suizhou has four distinct seasons, abundant sunshine, abundant rainfall, long frost-free period and short hot and cold time in summer.
economy
Sustained and rapid economic growth, the GDP reached 193 1 100 million yuan in 2005, with an average annual growth rate of 10.9%, and the per capita GDP was 7680 yuan, with an average annual growth rate of 10.7%. During the Tenth Five-Year Plan period, the added value of agriculture increased by 9% annually. The production of grain, cotton and oil is basically stable. In 2005, the total grain output reached 6.5438+0.28 million tons, the scale of characteristic planting industry expanded, and the output of edible fungi, characteristic vegetables, high-quality fruits and high-quality tea continued to increase. The development momentum of animal husbandry is good; The export of agricultural products exceeded $60 million.
resources
Suizhou is extremely rich in tourism resources. It is a world-famous "hometown of Shennong in Yan Di, hometown of chimes and ancient music", with a large number of cultural and natural landscapes.
There are hundreds of mineral resources such as gold, silver, copper, iron, uranium, aluminum, lead, barite, marble, limestone, potash feldspar, granite, phosphate rock, rare earth and asbestos, among which barite is rich in reserves, ranking first in quality and reserves in the province.
Suizhou, known as the "granary in northern Hubei", has eight commodity production bases of high-quality rice, high-quality wheat, high-quality cotton, high-quality tea, beef, lean pig, honey and edible fungi. Ginkgo biloba, centipede, honey, Chinese herbal medicine, tussah, etc. Ranked first in the country; Ginkgo biloba, mushrooms, tea, pueraria lobata and so on are famous at home and abroad.
infrastructure
Highlighting the charm and elegance of historical and cultural areas and pursuing the boldness and mind of modern open cities-Suizhou people use this image orientation to transform and dress up their homes. Municipal square, Shennong Avenue, Baiyun Avenue, Asukaji and other municipal projects started in an all-round way and were completed one after another; Implement the high-standard packaging renovation of Yanhe Avenue, 3 16 Lieshan Avenue and Jiefang Road Commercial Pedestrian Street, maintain the overpass, afforest the roads of Mingzhu Square, Baiyun Mountain Park Commercial Tourism Street and 88th Street Lane, and comprehensively improve the urban functions; The municipal building, a landmark building in Chengnan New District, was officially put into use; Vigorously develop the real estate industry through attracting investment, build 12 modern residential quarters and commercial pedestrian streets, and form a large pattern of five vertical and six horizontal streets in the city.
General situation of industry
Suizhou insists on "opening to the outside world, prospering the city through industry and prospering the city through projects", and a modern emerging industrial city rises in the hinterland of the Central Plains.
Characteristics and Forecast of Suizhou Real Estate
Characteristics of Suizhou real estate
general situation
8? 5; Suizhou real estate industry is in a period of accelerated development.
8? 5; Suizhou real estate industry is in the period of national regulation.
8? 5; The land price is relatively low, and the land cost is at a low level in the house price.
8? 5; The financial policy has a great influence, and the capital chain of real estate enterprises has been "tested"
8? 5; At present, there is unfair competition in the operation of enterprises in the real estate market.
8? 5; The real estate situation is optimistic, and citizens pay more and more attention to real estate investment in investment.
live
8? 5; Residential development plays a leading role in the development of Suizhou real estate market.
8? 5; The market structure is unreasonable, the market share of middle and low-grade housing supply is high, and the development and supply of high-grade housing market is less.
8? 5; Most of the buildings are small, scattered and chaotic, and the overall planning is poor. Because the building area is small, the environment is general and there is little greening.
8? 5; The marketing level is low, and the traditional business model ignores the planning and marketing of real estate soil treatment.
8? 5; Large-sized, multi-bedroom products, small-sized products below 90 square meters are not sold in the market, not to mention apartment products.
8? 5; The housing market price continues to rise, and the gap with consumers' psychological expectations is gradually widening.
8? 5; There is a lack of professional property management companies, and citizens have just learned about property management.
Commercial building
8? 5; Commercial buildings occupy a small share in the real estate market.
8? 5; The investment demand of commercial housing is weaker than that of residential housing, and some developers have higher expectations, which is suspected of "covering the market first" and then selling it.
8? 5; The development model of commercial housing is immature.
8? 5; Most outlets are sold on two floors, and the third floor is one residence and two operations.
office building
8? 5; Suizhou office products are in the primary market and are still in the primary stage, and there are no office products in the products for sale.
8? 5; In the early days of the office market, commercial and residential buildings met the market demand, but with the development and maturity of the office market, intelligence and specialization will be a more suitable road.
Prediction of Suizhou real estate market development trend
8? 5; The price will not go down.
8? 5; The housing market will further become the axis of market development, and the product structure will be more reasonable.
8? 5; State-owned investment declined, while private investment was strong.
8? 5; The demand for housing is further released, and the psychology of housing purchase is more mature.
5. Basic information of the project
6. Market positioning
Seven case studies
Eight conclusions