Current location - Recipe Complete Network - Catering franchise - The difference between brand manager and business manager of Meituan.
The difference between brand manager and business manager of Meituan.
Different responsibilities have different requirements.

1. Different responsibilities: The responsibility of the brand manager is to formulate and implement brand marketing strategies, establish and maintain relationships with partners, and improve brand awareness; The business manager's duty is to develop catering merchants in the target area, conduct business cooperation, and establish and maintain healthy and stable cooperative channel relations among merchants.

2, different requirements: brand managers need to have the ability to manage an area independently, have strong communication skills and activity planning skills, have super execution, high investment and pressure resistance; Business managers need college degree or above, more than half a year's work experience, strong strategic thinking ability and logical thinking ability, strong marketing and business negotiation ability, strong desire for success and self-motivation, and experience in O2O industry is preferred.