During the dinner, I chatted with Xiao Hu. What's the difference between "string string and shabu shabu shabu shabu shabu"? First, the display effect is attractive, second, hands-on participation, and third, the taste of Tuotuo is fuller and richer.
then we talked about the scene, the product is the scene, and the scene power is the competitiveness. Where to drink? Who to drink with? What mood? What environment? Drinking. What happened? Did you send a circle of friends after drinking? ..... All these consumption processes are scenes.
The catering market is large, which can be divided into: fast dining, which is a part of standardized catering market.
? The pleasure of dining is a part of the market of characteristic branded catering.
? The identity of dining is a part of the market of small style and high-end catering.
......
The demand is not only the supply relationship, not only the satisfaction of satiety and delicacy, but the fusion of scenes and stories, but the encouragement of interaction and identity or labels. This story can continue to ferment, or share or show off or ......
It is normal for the kitchen to be in front, the chef to dance, the little robot to order food and serve, and the party to be special ...
...
Eating is the most basic; Socialization is the most important thing.
Scenes serve social interaction, and products or services are the carriers, which can be the starting point of a topic or a hot topic, but in the end, people must have closer relationships and stronger sense of identity in the continuation of the topic.
.......
"Notes of Daqin" felt in Yichang on Sunday.