Restaurants, also called restaurants, restaurants or restaurants, are places where customers can buy and enjoy cooked food and drinks. The term restaurant covers eating and drinking places in different locations and offering different cooking styles. Mainly to provide tourists and local residents with dishes and services, and sometimes to provide customers with additional services for accommodation. Restaurants (including restaurants, restaurants, hotels, restaurants, etc.) refer to units that mainly engage in food (including Chinese food, western food, Japanese food, Korean food, etc.), including hot pot restaurants and barbecue shops.
First, delicious food is the guarantee
As we all know, there are different styles of dishes between restaurants, and the style mentioned here is also the taste of the food, but this different style is directly related to the market tendency. Some restaurants are booming, while others are on the contrary, and the quality of the dishes plays a very important role. Take Minhou, Master Kong and Sichuan Restaurant in the school, they have great advantages in this respect. On the basis of good delicacies, if there is a core dish, that is, a signature dish (s), it will have a more finishing touch. This signature dish may be the reason for having a good impression on this restaurant, or it may be the culprit for consumers to subconsciously remember this restaurant.
it's always the first time for a consumer to eat in a restaurant, and the first impression determines whether the second or more consumption can be successful. I often hear such a conversation, "The food in this restaurant is really bad" and "salty, sweet and weak". If this is the case, then you can only do business once and never do it again. I call it the "railway station principle". So it is not difficult for us to imagine why restaurants on the same street have different business. At this time, there is no other choice but to change chefs. Of course, it is also wise to choose to close the door. After all, the signboard has been defiled. When I hear the name of this restaurant, I always have a knot in my heart. At this time, it is difficult to revive the country.
second, hygiene is the lifeline
the hygiene of restaurants consists of three parts, namely, the hygiene of dishes, the hygiene of tableware tables and the hygiene of catering staff.
first of all, let's take a look at the hygiene of the dishes. The sign "No idle people in the kitchen" is prominently hung at the entrance of the kitchen for two purposes. First, it prevents idle people from coming in and endangers food safety. Second, prevent outsiders from coming in and seeing the "true face" of the kitchen. Diet, you must remember "don't pay attention to its production process". But in any case, at the end of the dish, we must ensure that it looks hygienic and tastes hygienic. As for whether it is really hygienic, only the health department knows.
Next, let's look at the table hygiene of tableware. Perhaps you have seen this scene: the tableware is irregularly piled together, and occasionally it is wet and oily, and even there are some residues; The dining table can be used as a mirror, and I don't even have the courage to put my hands on it. If you see this scene in summer, there may be a few flies to accompany you. The scene is really unacceptable, so the chances of choosing to give up or end this dining action are greatly improved. How can you ensure the hygiene and delicacy of dishes if you can't even guarantee the hygiene of tableware? Those who achieve great things must be detained, and this section is not the other section.
finally, please pay attention to the hygiene of the catering staff, which is also an integral part of the behavior image. If possible, the catering staff had better be the kind with clear looks and quick hands and feet, you would probably say what this has to do with hygiene. I can only tell you that there is a connection. There is something called "Lenovo". Just like seeing a beautiful woman, maybe you will find that everything is beautiful. Besides appearance, clothes and behavior are also crucial. Clean clothes are better than gorgeous clothes, and there are too many behaviors, such as expressions, words, actions and ways at work, etc. I remember that there are some waiters who put their fingers in them when serving soup and rice. Regardless of how clean your fingers are, one fact tells me that I have seen you collect dishes, wash dishes, clean dishes and wipe tables, but there are still many things that you can't see.
Third, the speed of serving is the benefit
The capacity of restaurants is limited, and generally it is not large. Only a few dining tables can be placed, and a dozen are almost dreams. Since the horizontal (storefront) can't develop, we can dig vertically. If we can increase the number of dining tables, it will mean that the capacity of restaurants will be expanded in a different direction. So what factors affect the number of times the dining table is used? Two aspects, the first consumer factor, including the speed and purpose of eating, and the second operator factor, including the speed of serving and service efficiency. The consumer factor is beyond our control, so improving our own serving speed has become the only breakthrough to improve the number of table uses. Compared with restaurants that use tables for 11 times a day and 5 times a day, although it is limited by time, in a sense, there are five more tables in the store. Their income is very different. In addition to directly affecting the income, it also indirectly affects the reputation and image of this restaurant. These are intangible assets and cannot be ignored.
Fourth, restaurant culture is a foil to
culture, which is not abstract but concrete; Not empty, not empty, very real. Culture is all-encompassing. Here we mainly talk about the design of the store and the mental outlook of the staff.
restaurants belong to the service industry, and their tone should be lively, lively and happy, and prosperous. They should not be like hospitals, but should be inclined to KTV^_^. They will still patronize restaurants with low tone and lack of vitality in their lives. Maybe they are tired, but their hearts must be strong. The vibrant restaurant scene may increase your appetite, and appetite is sales.
As soon as you walk into a restaurant, you will feel the information that this restaurant wants to reveal to you through the layout of its storefront, and whether the table is flat and stable; Whether the height of the chair is just right and comfortable; Design style of menu; Whether the main color of the store is reasonable, etc. The above is my superficial view, I only hope that the light of this candle can draw a glimmer of brightness.
restaurant-catering tip
Generally speaking, customers sit down at the table, order from the waiter, then the waiter delivers the dishes, and then pay for the meal and leave. According to different habits, you may need to tip when you check out, usually 11% to 21% of the bill. In most restaurants in Hong Kong, a "plus one" service fee is charged, that is, 11% as a tip. The number of tips collected varies from place to place in the world. In Thailand, consumption tax must be added for dining in restaurants. In Japanese restaurants, tipping is not charged, but banquet tax is added for meals exceeding a certain amount. In China, restaurants do not have tipping and consumption tax, but the catering industry has a heavy tax. In recent years, because there are more foreign tourists, many big restaurants accept tips if guests do, but they do not take the initiative to ask for them.