The main problems existing in catering enterprises in China are as follows:

1. The brand scale is small, and regionalized brands are still the mainstream from a national perspective;

2. The operating cost fluctuates greatly due to the small scale;

3. The public relations crisis awareness and system are weak, and a crisis event such as food safety may ruin an enterprise;

4. The marketing system needs to be improved, and the instability of the industry is inevitably related to the lack of marketing system;

5. The era of catering culture confrontation is coming, and the in-depth study of local culture needs to be strengthened;

6. International vision and industry linkage need to be strengthened, and entrepreneurs must have a sense of national mission;

7. The sense of belonging to the industry is not strong, and the flow of talents is frequent;

8. Blindly expanding and going astray in diversification;