WeChat official account, also known as WeChat public platform. Use the public account platform for one-to-many media activities. For example, by applying for the public WeChat service number, businesses can display their own micro-official website micro-members, micro-push, micro-payment, micro-activities, micro-registration, micro-sharing, micro-business cards and so on. At present, it has formed a mainstream online and offline WeChat interactive marketing method.

On August 5, 20 13, the version was upgraded to 5.0, and the WeChat public platform was also greatly adjusted. Wechat WeChat official account is divided into subscription number and service number. Organizations (such as enterprises, media and non-profit organizations) can apply for service numbers, while organizations and individuals can apply for subscription numbers, but individuals cannot apply for service numbers. Its main functions are message push, brand communication and sharing.

For how to drain, first of all, I think the first point is to have a clear positioning for myself. After clarifying the content and type of articles to be published in the future, give the official account of WeChat an easy-to-remember and uncomplicated name.

The second point is to insist on updating. Especially in the early stage of operation, we must insist on publishing articles, the content must be of high quality, and there must be a * * * voice with customers. To make people who care about you feel valuable, the Milky Way is a hot spot now, so as to attract people's attention. Fixed update time, forming user habits.

The third point: the marketing method is moderate. It is also important to have some interaction with users, such as sharing prizes or small sweepstakes to improve user participation. Promote it in related communication software groups and forums to increase exposure. With a certain amount of traffic, you can analyze the source, age and preferences of your fans.