"20 10 is very important for Wufangzhai, and the World Expo can be said to be a once-in-a-century opportunity." Li Jianping said that Wufangzhai, as a catering supplier of the 20 10 Shanghai World Expo, opened a dedicated catering channel during the Expo. At the same time, rich exhibition experience and strong logistics and distribution capabilities will also help the Group to better show its brand to the world and enhance its self-image on such a worldwide platform as the Shanghai World Expo.

At the same time, in the brand promotion of Wufangzhai, online and offline are combined to let consumers across the country better understand Wufangzhai. "For example, it will be vigorously promoted in CCTV, Satellite TV and other media, and promoted in more than 700 stores across the country through Focus Media. In addition, nearly 200 roadshows will be held in 2 1 cities across the country to let consumers know about Wufangzhai in an all-round and multi-angle way, which Wufangzhai has not had in recent years. " Li Jianping said that in 20 10, the national market capacity of zongzi will continue to expand, and the holiday gift consumption trend of zongzi products will continue to strengthen. Wufangzhai Group will continue to develop zongzi business at full speed. On the one hand, intensively cultivate the core channels in East China and vigorously expand the secondary and tertiary markets; On the other hand, it will rely on the two major production bases in South China and Southwest China to give full play to its distribution advantages and expand its market share; At the same time, it will further strengthen the brand communication of Wufangzhai, enhance the brand image and enhance the core competitiveness of Wufangzhai products.

With the opportunity of the once-in-a-century World Expo, plus the good performance growth, channel construction and financial guarantee of Wufangzhai, Wufangzhai is expected to be successfully upgraded from a regional brand to a national brand or even a world brand in 20 10.

"Wufangzhai", as a city card of Jiaxing, has won numerous praises for its China traditional food cultural elements with regional characteristics and high-quality products, and has become the "messenger of external communication" of Jiaxing. Located in Xiuzhou District, Wufangzhai Industrial Park, a national industrial tourism demonstration site, has become a window to promote China's traditional food culture and display special products. It receives tens of thousands of domestic and foreign tourists, media reporters and people from all walks of life to visit and exchange every year, which has played a positive role in promoting the brand culture of Jiaxing and Wufangzhai.