The bonus export brought by the small program mall developed by WeChat has attracted more and more merchants, who are willing to spend human and financial resources to develop and produce a WeChat applet to promote their products. At the same time, in the new economic form, in addition to the popularity of small program malls, the most used function of small program malls is small program distribution. So, is the applet mall and applet distribution essentially the same thing?
Distribution, which is widely used by social e-commerce, is a marketing method to earn commissions through sales and customer sharing. Despite the emergence of applets, distribution is still a way to help businesses get traffic quickly. Small program distribution is simply understood as a distribution mall based on WeChat small program development. "Sharing commission" is the innovation of small program distribution mall. After the first customer scans the code and enters the small program distribution mall to place an order to buy goods, he shares it with his WeChat circle of friends. If the second customer enters the mall displayed in this circle of friends and places the same order, then the first customer can get the commission.
Active users of WeChat itself can bring traffic to the small program distribution mall, help merchants realize online and offline connections, and build a brand-new WeChat distribution system for enterprises, thus bringing breakthroughs and changes in marketing models for traditional enterprises.
The biggest difference between the small program distribution mall and the APP is that it can be used at any time without downloading, and shopping can be done by searching for the small program mall, which not only reduces the online store opening cost of merchants, but also improves the convenience of online shopping for customers.
Then, why can the secondary distribution mode of small programs be favored by enterprises and businesses? Let me analyze it for you.
First, the secondary distribution model of small programs can achieve a win-win situation for both merchants and customers.
1, fully distributed
Let customers become your distributors, let more people help you sell goods, and sales will increase dramatically.
2. The promotion entrance is large.
Because the secondary distribution of applets is based on WeChat platform, applets have now become the leading products, with scene QR codes and various entrance forms, and WeChat carries 900 million users, so the traffic it brings is immeasurable.
3. Ten thousand stores share the same origin
With a simple operating platform, merchants can easily manage Wanjia branch by using the small program secondary distribution system.
4, ten thousand guests in one
The secondary distribution mode of small programs can quickly integrate the whole market.
5. One-click distribution
The operation is simple and fast, and customers can help merchants sell goods by just moving their fingers.
6. Rich commission sharing mechanism.
According to different grades, realize different commissions.