what are the marketing strategies of hot pot in Castroni? Let's get to know each other.

It is very important to operate a hot pot Castroni and use some marketing strategies appropriately. Good marketing strategies can help us get higher profits. Common marketing strategies for hot pot Castroni are:

1. Package sales

Mushroom package, vegetarian package and meat package are introduced. The package price is more cost-effective than single purchase, and it is also convenient for customers, so that customers will be more inclined to buy packages.

2. Full reduction activities

Almost all retail businesses are using full reduction activities to increase the unit price of customers and increase sales. Hot pot Castroni can naturally give a hot pot ingredient or reduce 21 yuan if it costs 111 or 211 yuan. This kind of activity is also very attractive to consumers.

3. Pricing strategy

The pricing of hot pot ingredients should be relatively close to the people, and the price is usually not very high. The mantissa pricing method can be used. Numbers with mantissa of 8 or 9 will make consumers feel that the price is not as expensive as it actually is.

4. Advertising

Most customers in Castroni are young people, so we can do some publicity through some online media channels to attract more consumers.

5. Membership card activities

You can enjoy preferential or integral services when you apply for membership cards, and you can also launch activities for members. Opening a membership card is not only conducive to maintaining the relationship between old customers, but also helpful for collecting customers' opinions and suggestions and understanding the market demand.

expansion: what should be paid attention to when operating a hot pot food supermarket

Compared with the general hot pot restaurant, the hot pot food supermarket has a smaller storefront and lower cost. If the marketing promotion is done well, the profit is still very objective, but in the course of operation, we should pay attention to some business matters, such as:

1. Pay attention to service

Hot pot Castroni belongs to the catering industry, and the service of the catering industry is a very consumer experience. The service mentioned here mainly refers to the initiative, taking into account the needs of the guests, and the need for the store to actively inform the guests of certain features, and in a way that the guests are willing to accept, such as when the guests enter the store, if they are new guests, they can briefly introduce the distribution of various ingredients in the store; For example, when guests go to the main dish area to buy, they can also briefly introduce the dishes; For example, some shops that have set up a dining function area can also inform customers.

2. Pay attention to the safety and hygiene of storefronts

When buying hot pot ingredients, consumers are more worried about the freshness, safety and hygiene of hot pot ingredients, and messy storefronts are bound to leave a bad impression on customers. Therefore, it is necessary to pay attention to the hygiene and cleanliness of storefronts, and in addition, it is necessary to ensure the freshness, hygiene and safety of hot pot ingredients.

3. There are main dishes

Hot pot restaurants have explosive dishes, and hot pot food supermarkets should also have their own main dishes, which are the specialty dishes or the main dishes of the store, attracting customers and driving the consumption of other dishes. If there is no main dish, it is easy to be homogenized with other shops, and the competitiveness of shops is not enough, so it is difficult to attract new customers and repeat customers.

4. The pricing of ingredients can't be arbitrary

For people who open a new hot pot food supermarket, it is difficult to grasp the pricing. Too high a price will easily scare away customers, and too low a price will make the store's profit too low. If you open your own shop, the owner can set the price according to the market, and you can visit several similar stores for reference. Franchisees can consult the brand operation team to make appropriate local market pricing.

5. Keep up with the market changes

The operation of hot pot Castroni should keep up with the market changes, and constantly change itself with the market changes. Keep up with the market, customers can provide whatever hot pot ingredients they need, and adjust their strategies in time according to the market changes.

6. Do a good job in online promotion

Not to mention investing in advertising, at least the commonly used communication software can share some store information, store activities, food pictures, etc., and some self-media platforms can also be operated; In addition, online shopping malls and take-away functions can also be expanded, and relying on the development of the Internet, they are more competitive.

that's all for today's sharing. I hope I can help you.